Q01
Long Text
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E-Commerce Shopping Diary Study: 14-Day Behavioral Log
A structured 3-entry diary study for UX researchers to capture real online shopping journeys, friction points, and purchase decision drivers over a 14-day period.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
37 questions · ~4 min
Q02
Long Text
In the last 30 days, approximately how many times did you shop online (browsing or purchasing)?
Q03
Long Text
Entry 1: Please describe a real online shopping session from today or this week. Focus on what actually happened.
Q04
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Entry 2: Please describe another real online shopping session from a different day. Focus on what actually happened.
Q05
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Entry 3: Please describe one more real online shopping session to complete your diary. Focus on what actually happened.
Q06
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Looking across all three sessions, rank the factors that most influenced your shopping decisions.
Q07
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What is your age range?
Q08
Long Text
Thank you for completing this diary study! Your responses have been recorded and will help us understand real online shopping experiences. You may now close this window.
Q09
Multiple Choice
Which product categories do you typically shop for online? Select all that apply.
Q10
Long Text
When did this shopping session occur?
Q11
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When did this shopping session occur?
Q12
Long Text
When did this shopping session occur?
Q13
AI Interview
Looking across all three of your diary entries, what patterns or recurring themes did you notice in your online shopping experiences?
Q14
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What is your gender?
Q15
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What prompted this shopping session, and what were you trying to accomplish?
Q16
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What prompted this shopping session, and what were you trying to accomplish?
Q17
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What prompted this shopping session, and what were you trying to accomplish?
Q18
Long Text
Based on your diary entries, please share any additional thoughts or reflections about your online shopping experiences.
Q19
Long Text
What country or region do you live in?
Q20
Multiple Choice
Where were you during this session?
Q21
Multiple Choice
Where were you during this session?
Q22
Multiple Choice
Where were you during this session?
Q23
Long Text
Approximately how long did this session take?
Q24
Long Text
Approximately how long did this session take?
Q25
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Approximately how long did this session take?
Q26
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Briefly describe the key steps you took during this session, including any obstacles or friction you encountered.
Q27
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Briefly describe the key steps you took during this session, including any obstacles or friction you encountered.
Q28
Long Text
Briefly describe the key steps you took during this session, including any obstacles or friction you encountered.
Q29
Multiple Choice
Which of the following issues, if any, did you encounter during this session? Select all that apply.
Q30
Multiple Choice
Which of the following issues, if any, did you encounter during this session? Select all that apply.
Q31
Multiple Choice
Which of the following issues, if any, did you encounter during this session? Select all that apply.
Q32
Long Text
Overall, how satisfied were you with this shopping session?
Q33
Long Text
Overall, how satisfied were you with this shopping session?
Q34
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Overall, how satisfied were you with this shopping session?
Q35
Long Text
How easy or difficult was it to complete what you set out to do?
Q36
Long Text
How easy or difficult was it to complete what you set out to do?
Q37
Long Text
How easy or difficult was it to complete what you set out to do?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.