Thanks for joining. Please log each entry soon after a real shopping session. Be specific, concise, and avoid hypotheticals.
In the last 30 days, how many times did you shop online?
Which categories do you usually buy online? Select all that apply.
- Groceries
- Electronics
- Fashion and apparel
- Home and DIY
- Beauty and personal care
- Digital subscriptions or services
- Sports and outdoors
- Toys and baby
In your view, what makes a diary entry most useful for this study?
Max 600 chars
Entry 1: Describe a real session from today or this week. Focus on what actually happened.
On what date did this shopping session occur?
What prompted you to start this session?
Max 100 chars
What were you trying to accomplish?
Max 600 chars
Where were you during the session? Select all that apply.
- At home
- At work
- Public place (e.g., cafe, library)
- Commuting
- In a store
- Outdoors
Approximately how many minutes did this session take?
Briefly outline the key steps you took.
Max 600 chars
Describe any obstacles or friction you encountered.
Max 600 chars
Overall, how satisfied were you with this session?
Please rate these aspects of this session.
Entry 2: Log another real session from a different day.
On what date did this second session occur?
What was your goal and how did you approach it?
Max 600 chars
Where were you during this session? Select all that apply.
- At home
- At work
- Public place (e.g., cafe, library)
- Commuting
- In a store
- Outdoors
Approximately how many minutes did this session take?
How easy or hard was it to complete your task?
Rank the factors that most influenced your decisions.
If one thing could be improved, what would it be?
Max 600 chars
Entry 3: Log one more recent session to complete your diary.
On what date did this third session occur?
What kicked off this session for you?
Max 100 chars
Where were you? Select all that apply.
- At home
- At work
- Public place (e.g., cafe, library)
- Commuting
- In a store
- Outdoors
Allocate 100 points across the activities below to show where you spent your time.
Which issues, if any, did you encounter?
- None
- Slow site or app performance
- Confusing navigation
- Out-of-stock or sizing issues
- Unclear fees or taxes
- Payment or card problems
- Account or login trouble
How much did you trust the retailer in this session?
Anything else notable about this session?
Max 600 chars
Any topics you would like us to follow up on?
Max 100 chars
If you selected "Prefer to self-describe," please specify your gender (else leave blank).
Max 100 chars
What country or region do you live in?
Max 100 chars
Any final comments about your diary entries or this survey?
Max 600 chars
AI Interview: 2 Follow-up Questions on Your Diary Entries
Thank you for participating! Your responses have been recorded.