A structured 3-entry diary study for UX researchers to capture real online shopping journeys, friction points, and purchase decision drivers over a 14-day period.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
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Detailed Reports
Comprehensive insights and recommendations
Template Overview
37
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this 14-day online shopping diary study.
Over the next two weeks, you will complete 3 brief entries — each logged shortly after a real online shopping session (browsing or purchasing). Each entry takes approximately 3-5 minutes.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested only in your honest experiences. All responses are confidential and will be reported in aggregate for research purposes.
Please be specific and describe what actually happened. Avoid hypothetical scenarios.
Q2
Dropdown
In the last 30 days, approximately how many times did you shop online (browsing or purchasing)?
0 times
1-2 times
3-5 times
6-9 times
10+ times
Q3
Multiple Choice
Which product categories do you typically shop for online? Select all that apply.
Groceries
Electronics
Fashion and apparel
Home and DIY
Beauty and personal care
Digital subscriptions or services
Sports and outdoors
Toys and baby
Books and media
Other (please specify)
Q4
Chat Message
Entry 1: Please describe a real online shopping session from today or this week. Focus on what actually happened.
Q5
Dropdown
When did this shopping session occur?
Today
Yesterday
2-3 days ago
4-7 days ago
More than a week ago
Q6
Long Text
What prompted this shopping session, and what were you trying to accomplish?
Max chars
Q7
Multiple Choice
Where were you during this session?
At home
At work
Public place (e.g., café, library)
Commuting
In a physical store
Outdoors
Other (please specify)
Q8
Dropdown
Approximately how long did this session take?
Under 5 minutes
5-15 minutes
15-30 minutes
30-60 minutes
Over 1 hour
Q9
Long Text
Briefly describe the key steps you took during this session, including any obstacles or friction you encountered.
Max chars
Q10
Multiple Choice
Which of the following issues, if any, did you encounter during this session? Select all that apply.
None
Slow site or app performance
Confusing navigation
Out-of-stock or sizing issues
Unclear fees or taxes
Payment or card problems
Account or login trouble
Other (please specify)
Q11
Opinion Scale
Overall, how satisfied were you with this shopping session?
Range: 1 – 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q12
Opinion Scale
How easy or difficult was it to complete what you set out to do?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q13
Chat Message
Entry 2: Please describe another real online shopping session from a different day. Focus on what actually happened.
Q14
Dropdown
When did this shopping session occur?
Today
Yesterday
2-3 days ago
4-7 days ago
More than a week ago
Q15
Long Text
What prompted this shopping session, and what were you trying to accomplish?
Max chars
Q16
Multiple Choice
Where were you during this session?
At home
At work
Public place (e.g., café, library)
Commuting
In a physical store
Outdoors
Other (please specify)
Q17
Dropdown
Approximately how long did this session take?
Under 5 minutes
5-15 minutes
15-30 minutes
30-60 minutes
Over 1 hour
Q18
Long Text
Briefly describe the key steps you took during this session, including any obstacles or friction you encountered.
Max chars
Q19
Multiple Choice
Which of the following issues, if any, did you encounter during this session? Select all that apply.
None
Slow site or app performance
Confusing navigation
Out-of-stock or sizing issues
Unclear fees or taxes
Payment or card problems
Account or login trouble
Other (please specify)
Q20
Opinion Scale
Overall, how satisfied were you with this shopping session?
Range: 1 – 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q21
Opinion Scale
How easy or difficult was it to complete what you set out to do?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q22
Chat Message
Entry 3: Please describe one more real online shopping session to complete your diary. Focus on what actually happened.
Q23
Dropdown
When did this shopping session occur?
Today
Yesterday
2-3 days ago
4-7 days ago
More than a week ago
Q24
Long Text
What prompted this shopping session, and what were you trying to accomplish?
Max chars
Q25
Multiple Choice
Where were you during this session?
At home
At work
Public place (e.g., café, library)
Commuting
In a physical store
Outdoors
Other (please specify)
Q26
Dropdown
Approximately how long did this session take?
Under 5 minutes
5-15 minutes
15-30 minutes
30-60 minutes
Over 1 hour
Q27
Long Text
Briefly describe the key steps you took during this session, including any obstacles or friction you encountered.
Max chars
Q28
Multiple Choice
Which of the following issues, if any, did you encounter during this session? Select all that apply.
None
Slow site or app performance
Confusing navigation
Out-of-stock or sizing issues
Unclear fees or taxes
Payment or card problems
Account or login trouble
Other (please specify)
Q29
Opinion Scale
Overall, how satisfied were you with this shopping session?
Range: 1 – 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q30
Opinion Scale
How easy or difficult was it to complete what you set out to do?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q31
Ranking
Looking across all three sessions, rank the factors that most influenced your shopping decisions.
Drag to order (top = most important)
Price or value
Shipping speed or cost
Product details and images
Customer reviews or ratings
Brand trust
Return or refund policy
Q32
AI Interview
Looking across all three of your diary entries, what patterns or recurring themes did you notice in your online shopping experiences?
AI InterviewLength: 3Personality: [Object Object]Mode: Fast
Reference questions: 5
Q33
Long Text
Based on your diary entries, please share any additional thoughts or reflections about your online shopping experiences.
Max chars
Q34
Dropdown
What is your age range?
18-24
25-34
35-44
45-54
55-64
65+
Prefer not to say
Q35
Dropdown
What is your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q36
Dropdown
What country or region do you live in?
United States
United Kingdom
Canada
Australia
Germany
France
India
Brazil
Japan
Other (please specify)
Q37
Chat Message
Thank you for completing this diary study! Your responses have been recorded and will help us understand real online shopping experiences. You may now close this window.
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