Maps the complete journey of a customer's most recent e-commerce session—from intent and actions to friction points and blockers—to diagnose conversion drop-off and prioritize UX improvements.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
19
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey asks about your most recent visit to our online store. It should take about 5–7 minutes to complete.
Your responses are confidential and will be reported only in aggregate to help us improve the shopping experience. Participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we're simply interested in your honest experience.
Please think about what you actually did during your last visit, not what you think you should have done.
Q2
Multiple Choice
Have you visited our online store in the past 14 days?
Yes
No
Q3
Dropdown
When was your most recent visit to our site?
Within the last 24 hours
2–3 days ago
4–7 days ago
8–14 days ago
Q4
Multiple Choice
Which device did you primarily use during that session?
Mobile app
Mobile web browser
Desktop or laptop
Tablet
Other
Q5
Dropdown
Approximately how long was that session from start to finish?
Less than 5 minutes
5–15 minutes
16–30 minutes
31–60 minutes
More than 60 minutes
Not sure
Q6
Multiple Choice
What did you try to do during that session? Select all that apply.
Browse categories
Search for a specific item
Compare products
Read reviews or Q&A
Look for a deal or promo
Add items to cart
Complete a purchase
Check order status
Start a return or exchange
Manage account or settings
Contact support
Other
Q7
Multiple Choice
Which of the following steps did you actually complete during that session? Select all that apply.
Used search
Used filters or sorting
Read product details
Read reviews or Q&A
Added item(s) to cart
Applied a promo code
Chose delivery or pickup method
Paid and confirmed an order
Tracked an order
Started a return or exchange
Contacted support
None of the above
Q8
Multiple Choice
Which parts, if any, took longer than you expected? Select all that apply.
Finding a suitable product
Comparing options
Understanding pricing or fees
Applying a promo or discount
Signing in or resetting password
Payment or verification
Choosing delivery or pickup
Site or app speed and reliability
Nothing took longer than expected
Q9
Opinion Scale
How easy or difficult was it to find what you were looking for?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q10
Opinion Scale
How easy or difficult was the checkout and payment process?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q11
Opinion Scale
Overall, how easy or difficult was it to navigate the site or app during that session?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q12
Opinion Scale
How successful was that session at achieving what you set out to do?
Range: 1 – 7
Min: Not at all successfulMid: NeutralMax: Completely successful
Q13
Multiple Choice
Did anything prevent you from finishing everything you wanted to do? Select all that apply.
Couldn't find the right item
Item was out of stock or unavailable
Price was higher than expected
Shipping cost or delivery time was unacceptable
Payment or verification issue
Promo code didn't work
Account or sign-in issue
Site or app crash or error
Decided to come back later
Nothing prevented me
Other
Q14
Ranking
If you compared products or made a purchase during that session, rank the following factors by how much they influenced your decision, from most to least important.
Drag to order (top = most important)
Total price
Delivery speed
Product reviews and ratings
Brand or seller
Return policy
Product details and photos
Q15
AI Interview
Based on what you've shared, is there anything else about that session you'd like to tell us about? We may ask a follow-up question or two.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q16
Dropdown
What is your age?
Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q17
Dropdown
Where do you currently live?
United States
Canada
United Kingdom
Australia
European Union
Other
Prefer not to say
Q18
Multiple Choice
How do you describe your gender? Select all that apply.
Woman
Man
Non-binary
Another identity
Prefer not to say
Q19
Chat Message
Thank you for your time — your feedback directly helps us improve your shopping experience.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.