Q01
Long Text
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E-Commerce Last-Visit Session Diagnostic Survey
Maps the complete journey of a customer's most recent e-commerce session—from intent and actions to friction points and blockers—to diagnose conversion drop-off and prioritize UX improvements.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
19 questions · ~4 min
Q02
Multiple Choice
Have you visited our online store in the past 14 days?
Q03
Long Text
When was your most recent visit to our site?
Q04
Multiple Choice
What did you try to do during that session? Select all that apply.
Q05
Multiple Choice
Which parts, if any, took longer than you expected? Select all that apply.
Q06
AI Interview
Based on what you've shared, is there anything else about that session you'd like to tell us about? We may ask a follow-up question or two.
Q07
Long Text
What is your age?
Q08
Long Text
Thank you for your time — your feedback directly helps us improve your shopping experience.
Q09
Multiple Choice
Which device did you primarily use during that session?
Q10
Multiple Choice
Which of the following steps did you actually complete during that session? Select all that apply.
Q11
Long Text
How easy or difficult was it to find what you were looking for?
Q12
Long Text
Where do you currently live?
Q13
Long Text
Approximately how long was that session from start to finish?
Q14
Long Text
How easy or difficult was the checkout and payment process?
Q15
Multiple Choice
How do you describe your gender? Select all that apply.
Q16
Long Text
Overall, how easy or difficult was it to navigate the site or app during that session?
Q17
Long Text
How successful was that session at achieving what you set out to do?
Q18
Multiple Choice
Did anything prevent you from finishing everything you wanted to do? Select all that apply.
Q19
Long Text
If you compared products or made a purchase during that session, rank the following factors by how much they influenced your decision, from most to least important.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.