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Ecommerce Shopping Behavior Survey Template (Last Visit)

Capture last-visit actions—pages viewed, add-to-cart, checkout steps, intent, and blockers—with neutral questions. Diagnose friction and lift conversion.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
Welcome! Think about your most recent visit to our site within the last 14 days. Please describe what you actually did, not what you think you should do.
Q2
Dropdown
When was your most recent visit?
  • Within the last 24 hours
  • 2-3 days ago
  • 4-7 days ago
  • 8-14 days ago
Q3
Multiple Choice
Which device did you primarily use during that session? Choose one.
  • Mobile app
  • Mobile web browser
  • Desktop/laptop
  • Tablet
  • Other
Q4
Numeric
About how many minutes did that session take from start to finish? Enter a whole number.
Accepts a numeric value
Whole numbers only
Q5
Multiple Choice
Quality check: To confirm you’re paying attention, please select “I am paying attention.” Choose one.
  • I am paying attention
  • I am not paying attention
  • Prefer not to answer
Q6
Multiple Choice
What did you try to do during that session? Select all that apply.
  • Browse categories
  • Search for a specific item
  • Compare products
  • Read reviews or Q&A
  • Look for a deal or promo
  • Add items to cart
  • Complete a purchase
  • Check order status
  • Start a return or exchange
  • Manage account or settings
  • Contact support
Q7
Multiple Choice
Which steps did you complete? Select all that apply.
  • Used search
  • Used filters or sorting
  • Read product details
  • Read reviews or Q&A
  • Added to cart
  • Applied a promo code
  • Chose delivery or pickup
  • Paid and confirmed order
  • Tracked an order
  • Started a return or exchange
  • Contacted support
Q8
Multiple Choice
Which parts, if any, took longer than you expected? Select all that apply.
  • Finding a suitable product
  • Comparing options
  • Understanding pricing or fees
  • Applying a promo or discount
  • Signing in or password reset
  • Payment or verification
  • Choosing delivery or pickup
  • Site/app speed or reliability
  • Nothing took longer than expected
Q9
Matrix
Thinking about that session, how easy or difficult were these steps?
RowsVery easyEasyNeitherDifficultVery difficultNot applicable
Finding relevant products••••••
Comparing product options••••••
Understanding total price (items, shipping, fees)••••••
Selecting delivery or pickup••••••
Applying discounts or promos••••••
Completing payment••••••
Q10
Opinion Scale
How successful was that session at achieving what you intended?
Range: 1 – 10
Min: Not at allMid: SomewhatMax: Completely
Q11
Multiple Choice
If anything blocked you from finishing everything you wanted, what was it? Select all that apply.
  • Couldn’t find the right item
  • Out of stock or unavailable
  • Price higher than expected
  • Shipping cost or delivery time
  • Payment or verification issue
  • Promo code didn’t work
  • Account or sign-in issue
  • Site/app crash or error
  • Chose to stop for now
  • Nothing blocked me
  • Other
Q12
Ranking
If you compared options or purchased in that session: rank the factors that most influenced your choice (top to bottom). If not applicable, you may skip this question.
Drag to order (top = most important)
  1. Total price
  2. Delivery speed
  3. Product reviews/ratings
  4. Brand or seller
  5. Return policy
  6. Product details/photos
  7. Seller rating
Q13
Dropdown
What is your age?
  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q14
Dropdown
Where do you live?
  • United States
  • Canada
  • United Kingdom
  • Australia
  • European Union
  • Other
  • Prefer not to say
Q15
Multiple Choice
How do you describe your gender? Select all that apply (optional).
  • Woman
  • Man
  • Non-binary
  • Another identity
  • Prefer not to say
Q16
Long Text
Anything else about that specific session we should know?
Max 600 chars
Q17
AI Interview
AI Interview: 2 Follow-up Questions on your recent session
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q18
Chat Message
Thank you for your time—your feedback helps us improve.

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