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Customer Advisory Board Experience & Value Survey

Collects structured feedback from Customer Advisory Board members on strategic alignment, meeting cadence, format preferences, and perceived value to drive board engagement and planning decisions.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

21 questions · ~4 min
Q01
Long Text

Welcome to the Customer Advisory Board Feedback Survey. This brief survey takes approximately 5 minutes and covers your CAB experience over the past 12 months. • Your participation is entirely voluntary—you may skip any question or stop at any time. • There are no right or wrong answers; we value your honest opinions. • All responses are confidential and will be reported in aggregate. • Your input will directly inform future CAB planning, topics, and format decisions. Please proceed when you're ready.

Q02
Multiple Choice

How long have you been a member of our Customer Advisory Board?

Q03
Long Text

How well does the CAB align with your organization's strategic priorities?

Q04
Long Text

Overall, how much value has CAB participation delivered to your organization in the past 12 months?

Q05
Long Text

How would you describe the current CAB meeting frequency?

Q06
Long Text

How likely are you to recommend CAB participation to a peer at a similar company?

Q07
Long Text

What changes would most increase the value of the CAB for you?

Q08
Long Text

What is your primary role or function?

Q09
Long Text

Thank you for your time and thoughtful feedback. Your input will directly inform upcoming CAB planning, topics, and format decisions. We look forward to your continued participation.

Q10
Long Text

Approximately how many CAB sessions have you attended in the past 12 months?

Q11
Long Text

Please rank the following areas by how much value you receive from the CAB, from most to least valuable.

Q12
Long Text

How satisfied are you with the typical CAB session length?

Q13
AI Interview

We'd like to explore your CAB experience in a bit more depth. Our AI moderator will ask a couple of follow-up questions based on your earlier responses.

Q14
Long Text

Approximately how many employees are in your organization?

Q15
Multiple Choice

Which CAB formats have you participated in during the past 12 months? Select all that apply.

Q16
Long Text

What meeting cadence would work best for you over the next 12 months?

Q17
Long Text

Based on your responses in this survey, please share any additional thoughts or feedback about topics, cadence, format, or the overall CAB experience.

Q18
Long Text

Which industry best describes your organization?

Q19
Long Text

If you have not attended a CAB session recently, what were the main barriers to your participation?

Q20
Long Text

Please rank the following CAB session formats from most to least valuable for you.

Q21
Long Text

In which region are you primarily located?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.