Measure when shoppers enter a category and why they choose a brand. Prebuilt questionnaire covering triggers, moments, and selection drivers. Launch in minutes.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Dropdown
Which category will you focus on in this survey?
Bottled or packaged beverages
Snacks (salty or sweet)
Household cleaning products
Personal care/toiletries
Beauty/cosmetics
Over-the-counter healthcare
Pet care
Dairy or refrigerated foods
Frozen foods
Fresh produce
Q2
Multiple Choice
In the past 30 days, have you personally purchased or used anything in this category?
Purchased it myself
Used/consumed but someone else purchased
Neither purchased nor used
Q3
Multiple Choice
If you have not bought or used this category recently, what are the main reasons? Select all that apply.
I don't need this category right now
Too expensive
Not available where I shop
I forget to buy it
Unsure which brand to choose
Another person buys it for my household
I make it myself or use alternatives
Other
Q4
Ranking
Which of the following would most likely prompt you to buy this category in the next 30 days? Rank from most to least motivating.
Drag to order (top = most important)
A good discount or coupon
Free sample or trial
Recommendation from someone I trust
Seeing it prominently in-store
An online ad or social post
Running low at home
A new flavor/variant launch
Q5
Rating
How likely are you to purchase this category in the next 30 days?
Scale: 10 (star)
Min: Very unlikelyMax: Very likely
Q6
Matrix
How often does each situation lead you to buy or use this category?
Rows
Never
Rarely
Sometimes
Often
Always
Routine restock
•
•
•
•
•
Treat or indulgence
•
•
•
•
•
Hosting guests
•
•
•
•
•
On-the-go/commuting
•
•
•
•
•
Seasonal/holiday
•
•
•
•
•
Trying something new
•
•
•
•
•
Q7
Multiple Choice
Who typically decides the brand for this category in your household?
I choose the brand
Someone else chooses
We decide together
Not sure/varies
Q8
Short Text
Which brand did you most recently buy or use in this category (if any)?
Max 100 chars
Q9
Constant Sum
Allocate 100 points across the attributes below to show what matters most when choosing a brand in this category. The total must add to 100.
Total must equal 100
Price or value
Quality/performance
Taste/scent/benefits
Brand familiarity/trust
Availability where I shop
Recommendations/reviews
Promotions/discounts
Packaging/size
Min per option: 0Whole numbers only
Q10
Rating
How likely are you to choose the same brand next time?
Scale: 10 (star)
Min: Very unlikelyMax: Very likely
Q11
Numeric
How many brands do you typically consider before choosing one?
Accepts a numeric value
Whole numbers only
Q12
Multiple Choice
Where did you most recently obtain this category?
Supermarket/grocery
Convenience store
Pharmacy/drugstore
Mass retailer (e.g., Walmart/Target)
Warehouse club
Specialty store
Quick-service restaurant/cafe
Online retailer/app
Brand website
Other
Q13
Opinion Scale
For this purchase, how important was delivery speed or pickup convenience?
Range: 1 – 10
Min: Not at all importantMid: Somewhat importantMax: Extremely important
Q14
Opinion Scale
For this purchase, how much did in-store signage or display influence you?
Range: 1 – 10
Min: No influenceMid: Some influenceMax: Strong influence
Q15
Multiple Choice
Which sources do you use when deciding on a brand? Select all that apply.
In-store displays/shelf
Retailer app or site
Brand website
Search engines
Friends or family
Social media
Email or SMS from brand/retailer
Review sites or forums
TV/streaming/radio ads
Other
None of these
Q16
Opinion Scale
Was your most recent purchase planned or more of an impulse?