Q01
Long Text
All templates
Category Entry Points & Brand Choice Survey
Measures when and why shoppers enter a product category, the decision drivers behind brand selection, and the path to purchase—providing actionable insights for brand positioning, retail activation, and category growth strategy.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
25 questions · ~4 min
Q02
Long Text
<p>The following questions are about <strong>[CATEGORY]</strong> products. Please keep this category in mind as you answer.</p>
Q03
Multiple Choice
In the past 30 days, have you personally purchased or used any [CATEGORY] products?
Q04
Multiple Choice
What are the main reasons you have not purchased or used [CATEGORY] products recently? Select all that apply.
Q05
Multiple Choice
Who typically decides which brand to buy for [CATEGORY] products in your household?
Q06
AI Interview
We'd like to explore your thoughts on how you decide when to buy [CATEGORY] products and what drives your brand choices. Please share openly—there are no right or wrong answers.
Q07
Multiple Choice
Where did you most recently purchase [CATEGORY] products?
Q08
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about when you buy [CATEGORY] products or how you choose a brand.
Q09
Long Text
What is your age?
Q10
Long Text
Thank you for completing this survey. Your responses will help us better understand shopping decisions and brand preferences in [CATEGORY]. Your answers are confidential and will be reported only in aggregate.
Q11
Long Text
Which of the following would most motivate you to buy [CATEGORY] products in the next 30 days? Please rank your top 5 from most to least motivating.
Q12
Long Text
Which brand did you most recently buy or use in [CATEGORY]? If you don't recall, type "not sure."
Q13
Long Text
For your most recent [CATEGORY] purchase, how important was the convenience of getting the product (e.g., delivery speed, pickup options)?
Q14
Multiple Choice
How do you describe your gender?
Q15
Long Text
How likely are you to purchase [CATEGORY] products in the next 30 days?
Q16
Long Text
When choosing a brand in [CATEGORY], which attributes matter most to you? Rank the following from most to least important.
Q17
Long Text
For your most recent [CATEGORY] purchase, how much did in-store signage or product displays influence your decision?
Q18
Long Text
Where do you primarily live?
Q19
Long Text
How many brands do you typically consider before choosing one in [CATEGORY]?
Q20
Multiple Choice
Which of the following sources do you use when deciding on a [CATEGORY] brand? Select all that apply.
Q21
Multiple Choice
What is the highest level of education you have completed?
Q22
Long Text
How likely are you to choose the same brand the next time you buy [CATEGORY] products?
Q23
Long Text
Thinking about your most recent [CATEGORY] purchase, was it planned or an impulse buy?
Q24
Multiple Choice
What is your current employment status?
Q25
Long Text
Which of the following best describes your approximate annual household income?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.