Which category will you focus on in this survey?
In the past 30 days, have you personally purchased or used anything in this category?
- Purchased it myself
- Used/consumed but someone else purchased
- Neither purchased nor used
If you have not bought or used this category recently, what are the main reasons? Select all that apply.
- I don't need this category right now
- Too expensive
- Not available where I shop
- I forget to buy it
- Unsure which brand to choose
- Another person buys it for my household
- I make it myself or use alternatives
- Other
Which of the following would most likely prompt you to buy this category in the next 30 days? Rank from most to least motivating.
How likely are you to purchase this category in the next 30 days?
How often does each situation lead you to buy or use this category?
Who typically decides the brand for this category in your household?
- I choose the brand
- Someone else chooses
- We decide together
- Not sure/varies
Which brand did you most recently buy or use in this category (if any)?
Max 100 chars
Allocate 100 points across the attributes below to show what matters most when choosing a brand in this category. The total must add to 100.
How likely are you to choose the same brand next time?
How many brands do you typically consider before choosing one?
Where did you most recently obtain this category?
- Supermarket/grocery
- Convenience store
- Pharmacy/drugstore
- Mass retailer (e.g., Walmart/Target)
- Warehouse club
- Specialty store
- Quick-service restaurant/cafe
- Online retailer/app
- Brand website
- Other
For this purchase, how important was delivery speed or pickup convenience?
For this purchase, how much did in-store signage or display influence you?
Which sources do you use when deciding on a brand? Select all that apply.
- In-store displays/shelf
- Retailer app or site
- Brand website
- Search engines
- Friends or family
- Social media
- Email or SMS from brand/retailer
- Review sites or forums
- TV/streaming/radio ads
- Other
- None of these
Was your most recent purchase planned or more of an impulse?
How do you describe your gender?
- Woman/girl
- Man/boy
- Non-binary
- Prefer not to say
Where do you primarily live?
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college/Associate
- Bachelor's degree
- Postgraduate degree
- Prefer not to say
What is your current employment status?
- Full-time
- Part-time
- Self-employed
- Student
- Homemaker/caregiver
- Unemployed
- Retired
- Prefer not to say
Attention check: Please select "Yes".
Anything else about when you buy this category or how you pick brands?
Max 600 chars
AI Interview: 2 Follow-up Questions on Category Entry and Brand Choice
Thanks for your time—your feedback helps us understand shopping moments and choices.