Measures when and why shoppers enter a product category, the decision drivers behind brand selection, and the path to purchase—providing actionable insights for brand positioning, retail activation, and category growth strategy.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
25
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this research survey about your shopping experiences with [CATEGORY] products.
This survey takes approximately 6–8 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are simply interested in your honest opinions and experiences.
Your responses are confidential and will be reported only in aggregate. No individual responses will be shared.
By continuing, you agree to participate in this study.
Q2
Chat Message
<p>The following questions are about <strong>[CATEGORY]</strong> products. Please keep this category in mind as you answer.</p>
Q3
Multiple Choice
In the past 30 days, have you personally purchased or used any [CATEGORY] products?
Purchased it myself
Used/consumed but someone else purchased
Neither purchased nor used
Q4
Multiple Choice
What are the main reasons you have not purchased or used [CATEGORY] products recently? Select all that apply.
I don't need this category right now
Too expensive
Not available where I shop
I forget to buy it
Unsure which brand to choose
Another person buys it for my household
I make it myself or use alternatives
Other (please specify)
Q5
Ranking
Which of the following would most motivate you to buy [CATEGORY] products in the next 30 days? Please rank your top 5 from most to least motivating.
Drag to order (top = most important)
A good discount or coupon
Free sample or trial
Recommendation from someone I trust
Seeing it prominently in-store
An online ad or social post
Running low at home
A new flavor, variant, or product launch
Q6
Opinion Scale
How likely are you to purchase [CATEGORY] products in the next 30 days?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q7
Multiple Choice
Who typically decides which brand to buy for [CATEGORY] products in your household?
I choose the brand
Someone else chooses
We decide together
Not sure / it varies
Q8
Long Text
Which brand did you most recently buy or use in [CATEGORY]? If you don't recall, type "not sure."
Max chars
Q9
Ranking
When choosing a brand in [CATEGORY], which attributes matter most to you? Rank the following from most to least important.
Drag to order (top = most important)
Price or value
Quality / performance
Taste / scent / functional benefits
Brand familiarity / trust
Availability where I shop
Recommendations / reviews
Promotions / discounts
Packaging / size options
Q10
Dropdown
How many brands do you typically consider before choosing one in [CATEGORY]?
1 (I go straight to one brand)
2
3
4
5 or more
I don't really compare brands
Q11
Opinion Scale
How likely are you to choose the same brand the next time you buy [CATEGORY] products?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q12
AI Interview
We'd like to explore your thoughts on how you decide when to buy [CATEGORY] products and what drives your brand choices. Please share openly—there are no right or wrong answers.
AI InterviewLength: 3Personality: [Object Object]Mode: Fast
Reference questions: 5
Q13
Multiple Choice
Where did you most recently purchase [CATEGORY] products?
Supermarket / grocery store
Convenience store
Pharmacy / drugstore
Mass retailer (e.g., Walmart, Target)
Warehouse club (e.g., Costco, Sam's Club)
Specialty store
Quick-service restaurant / café
Online retailer or app
Brand's own website
Other (please specify)
Q14
Opinion Scale
For your most recent [CATEGORY] purchase, how important was the convenience of getting the product (e.g., delivery speed, pickup options)?
Range: 1 – 5
Min: Not at all importantMid: NeutralMax: Extremely important
Q15
Opinion Scale
For your most recent [CATEGORY] purchase, how much did in-store signage or product displays influence your decision?
Range: 1 – 5
Min: No influence at allMid: NeutralMax: Very strong influence
Q16
Multiple Choice
Which of the following sources do you use when deciding on a [CATEGORY] brand? Select all that apply.
In-store displays / shelf
Retailer app or website
Brand website
Search engines
Friends or family
Social media
Email or SMS from brand/retailer
Review sites or forums
TV / streaming / radio ads
Other (please specify)
None of these
Q17
Opinion Scale
Thinking about your most recent [CATEGORY] purchase, was it planned or an impulse buy?
Range: 1 – 7
Min: Completely plannedMid: NeutralMax: Completely an impulse
Q18
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about when you buy [CATEGORY] products or how you choose a brand.
Max chars
Q19
Dropdown
What is your age?
Under 18
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q20
Multiple Choice
How do you describe your gender?
Woman / girl
Man / boy
Non-binary
Prefer not to say
Q21
Dropdown
Where do you primarily live?
United States
United Kingdom
Canada
Australia
European Union
India
Other (please specify)
Q22
Multiple Choice
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college / Associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q23
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Homemaker / caregiver
Unemployed
Retired
Prefer not to say
Q24
Dropdown
Which of the following best describes your approximate annual household income?
Under $25,000
$25,000–$49,999
$50,000–$74,999
$75,000–$99,999
$100,000–$149,999
$150,000 or more
Prefer not to say
Q25
Chat Message
Thank you for completing this survey. Your responses will help us better understand shopping decisions and brand preferences in [CATEGORY]. Your answers are confidential and will be reported only in aggregate.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
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Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
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Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
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