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POC-to-Purchase Conversion & Decision Driver Survey

Captures structured buyer feedback after a proof-of-concept engagement to identify which POC elements, activities, and decision drivers most influence purchase conversion and win rates.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

25 questions · ~4 min
Q01
Long Text

Welcome, and thank you for participating in this survey about your proof-of-concept (POC) experience. This survey takes approximately 7–9 minutes to complete. Your responses will help us understand what works well in our POC process and where we can improve. Please note: • There are no right or wrong answers — we value your honest opinions. • Participation is entirely voluntary, and you may stop at any time. • Your responses are confidential and will be reported only in aggregate. By continuing, you agree to participate in this survey.

Q02
Long Text

Which best describes your current stage with our product?

Q03
Multiple Choice

Which of the following activities were included in your POC? (Select all that apply)

Q04
Long Text

Overall, how successful was the POC in meeting your stated goals?

Q05
Long Text

Based on your experience, what one change would have most improved the likelihood of conversion from this POC?

Q06
Long Text

What is your primary role?

Q07
Long Text

Thank you for your time — your feedback will directly help us improve future POC experiences. Your responses are confidential and will be reported in aggregate.

Q08
Long Text

What was your primary role in this POC?

Q09
Long Text

How would you rate the quality of the kickoff planning and success criteria definition?

Q10
Long Text

Based on your POC experience so far, how likely is your organization to move forward with a purchase?

Q11
AI Interview

We'd like to understand your POC experience in more depth. An AI moderator will ask you a couple of brief follow-up questions based on your earlier responses.

Q12
Long Text

What is your organization's industry?

Q13
Multiple Choice

What was the primary goal of your POC? (Select one)

Q14
Long Text

How would you rate the quality of data and environment access provided during the POC?

Q15
Multiple Choice

What is the current status of your purchase decision following the POC?

Q16
Long Text

Approximately how many employees are in your organization?

Q17
Long Text

In one sentence, how did you define POC success?

Q18
Long Text

How would you rate the quality of technical support and responsiveness during the POC?

Q19
Long Text

Rank the following decision drivers by their influence on your POC outcome. (Drag to reorder; 1 = most influential)

Q20
Long Text

Where is your organization primarily headquartered?

Q21
Long Text

How would you rate the quality of documentation and enablement resources provided?

Q22
Multiple Choice

Which, if any, barriers made the POC harder to complete or convert? (Select all that apply)

Q23
Long Text

Approximately how many weeks did (or will) the POC run?

Q24
Multiple Choice

What is your most likely next step following this POC? (Select one)

Q25
Long Text

Approximately how many business days passed before you observed first meaningful value from the POC?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.