In-Store Shopper Trip and Checkout Experience Survey

Thanks for shopping with us today! We'd love to hear about your visit — what you came for, how easy it was to find things, and how checkout went. Your responses are completely confidential and anonymized. About 8 minutes, and your honest take helps us the most.

In the last 30 days, about how many times have you shopped at this store?

• This was my first visit
• 1-2 times
• 3-5 times
• 6-10 times
• More than 10 times

What best describes the main reason for today's trip?

• Big weekly/monthly stock-up
• Quick top-up trip (a few items)
• Specific errand (one or two items)
• Fill-in for a meal or event
• Browsing / no specific plan

How much of today's shopping did you plan in advance (list, app, or in your head) versus decide on in the store?

• Entirely planned in advance
• Mostly planned, a few extras
• About half and half
• Mostly decided in-store
• Entirely decided in-store

How did you find your way to the items you needed today? Select all that apply.

• Store layout memory from past visits
• In-store signage or aisle markers
• Store map or directory
• Store app or website
• Asked a store associate
• Just wandered until I found it

Overall today, how easy was it to find the items on your list?

Thinking about the last time an item you wanted was out of stock here, what did you do?

• Bought a different brand or size in the same category
• Bought the same brand at a different size/pack
• Skipped the item entirely
• Went to a different store to get it
• Ordered it online instead
• Asked a staff member to check the back or another location
• This hasn't happened to me recently

Thinking about checkout today, how much do you agree with each statement?

How likely are you to recommend this store to a friend or family member, based on today's visit?

Probe the specific moment of friction in this shopper's trip: if they described a substitution or an item they couldn't find, reconstruct exactly what happened — what they were looking for, what alternative (if any) they chose, and whether they'd have bought more if it had been in stock or easier to locate. If navigation involved wandering or asking staff, dig into what signage or layout change would have prevented that. If everything went smoothly, ask what almost went wrong or what would make their next trip faster.

Anything else about today's trip — good or bad — you'd want the store to know?

Which age range do you fall into?

• Under 18
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65+
• Prefer not to say

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

Thank you for sharing your trip with us! Your answers feed directly into decisions about store layout, stocking, and checkout — helping make your next visit smoother.