Online Ad Intrusiveness & Monetization Preferences Survey

Welcome! This survey explores your recent experience with online advertising. It takes approximately 11 minutes to complete. Your participation is entirely voluntary—you may stop at any time without consequence. All responses are anonymous, treated as confidential, and will be reported only in aggregate for research purposes. There are no right or wrong answers; we are simply interested in your honest opinions and experiences.

Have you browsed the internet or used mobile apps at least once in the past 7 days?

• Yes
• No

In the past 7 days, approximately how often did you see ads while browsing the internet or using apps?

• Never
• Less than once per day
• 1 to 3 times per day
• 4 to 10 times per day
• More than 10 times per day
• Prefer not to say

Overall, how intrusive were the ads you encountered in the past 7 days?

In a typical 11 minutes online session, what is the maximum number of ads you would find acceptable?

• 0 (no ads)
• 1 to 2
• 3 to 5
• 6 to 10
• More than 10
• It depends on the type of ad
• Prefer not to say

Please rank the following aspects of your ad experience from most important (1) to least important (5).

1. How relevant the ads are to my interests
2. How frequently ads appear
3. Where ads are placed on the page or screen
4. My ability to skip or control ads
5. How my personal data is used for ad targeting

Based on your responses in this survey, is there anything else you would like to share about your online ad experience or preferences?

What is your age group?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65 or older
• Prefer not to say

Thank you for completing this survey. Your responses have been recorded and will help improve online ad experiences. If you have any questions about this research, please contact the research team.

Where do you most frequently encounter online ads? Please select all that apply.

• Social media feeds (e.g., Instagram, TikTok, Facebook)
• Video streaming platforms (e.g., YouTube, Twitch)
• News or media websites
• Search engine results
• Mobile apps or games
• Email or messaging platforms
• Other (please specify)
• Prefer not to say

Overall, how relevant were the ads you encountered in the past 7 days?

Ads that appear in the middle of content I'm viewing are disruptive.

If a service you regularly use offered an ad-free option, which would you most likely choose?

• Pay a subscription to remove all ads
• Use a limited free version with fewer features
• Continue using the current version with ads
• I would stop using the service
• Prefer not to say

Which best describes your gender?

• Man
• Woman
• Non-binary
• Prefer to self-describe
• Prefer not to say

How would you rate your overall satisfaction with the ads you saw in the past 7 days?

Ads that interrupt me at unexpected moments are more annoying than those shown at natural breaks.

Imagine a digital service you use regularly. Which pricing plan would you most likely choose?

• Free with ads
• Lower price with a few ads
• Full price with no ads
• Decide per session whether to see ads

In which region do you currently reside?

• Africa
• Asia
• Europe
• Middle East
• North America
• Oceania
• South America
• Prefer not to say

Thinking about the ads you saw recently, what made some feel intrusive or, on the other hand, relevant and useful? Please share any specific examples that come to mind.

Seeing the same ad repeatedly makes me less likely to engage with it.

What is your highest level of education?

• Less than high school
• High school or equivalent
• Some college or associate degree
• Bachelor's degree
• Graduate or postgraduate degree
• Prefer not to say

Which of the following ad controls matter most to you? Please select up to 3.

• Skip button
• Hide or mute this ad
• Ad frequency cap
• "Why am I seeing this?" explanation
• Report or block advertiser
• Turn off personalization
• Snooze ads for a while
• None of these

What is your current employment status?

• Full-time
• Part-time
• Self-employed
• Student
• Unemployed
• Retired
• Homemaker
• Prefer not to say