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Ad Creative Pretest: Appeal, Clarity & Purchase Intent
Pretest ad concepts by measuring unaided message recall, emotional appeal, clarity, personal relevance, and behavioral intent. Designed for researchers and marketers evaluating creative executions before launch.
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Ad Creative Pretest: Appeal, Clarity & Purchase Intent
Welcome and thank you for participating in this study. You will review one ad concept and share your honest reactions. There are no right or wrong answers — we are interested only in your personal opinions. Your responses are confidential and will be reported in aggregate only. Participation is voluntary and you may stop at any time. This survey takes approximately 11 minutes to complete. When you are ready, please continue to the next page.
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Preguntas de ejemplo
Una vista previa del contenido de la plantilla. Todas las preguntas son editables antes de publicar.
21 preguntas · ~11 min
Mensaje
Please take a moment to carefully review the ad concept shown below. When you are ready, continue to the next page. Ad concept: "Mornings, made easier. Our new ready-to-drink cold brew coffee is smooth, never bitter, and has no added sugar. Grab one from the chilled aisle on your way out the door and enjoy café-quality coffee wherever your day takes you. Try it today."
Q01
Texto largo
In your own words, what is the main message of this ad?
Q02
Texto largo
What was your first reaction when you saw this ad?
Q03
Escala de opinión
Overall, how appealing is this ad to you?
Escala: 1 – 7
Mín:Not at all appealingMáx:Extremely appealing
Q04
Texto largo
What most influenced your reaction to this ad?
Q05
Escala de opinión
How clear was the main message in this ad?
Escala: 1 – 7
Mín:Very unclearMáx:Very clear
Q06
Escala de opinión
How relevant is this ad to your needs or interests right now?
Escala: 1 – 7
Mín:Not at all relevantMáx:Extremely relevant
Q07
Escala de opinión
How clear was the ad about what it wanted you to do next?
Escala: 1 – 7
Mín:Very unclearMáx:Very clear
Q08
Escala de opinión
How believable is the claim or promise made in this ad?
Escala: 1 – 7
Mín:Not at all believableMáx:Completely believable
Q09
Escala de opinión
How unique or different does this ad feel compared to other ads you have seen?
Escala: 1 – 7
Mín:Not at all uniqueMáx:Extremely unique
Q10
Escala de opinión
To what extent did this ad make you feel something (e.g., excited, curious, amused, inspired)?
Escala: 1 – 7
Mín:No emotional response at allMáx:Very strong emotional response
Q11
Escala de opinión
Based on this ad, how likely would you be to consider the product or service being advertised?
Escala: 1 – 7
Mín:Very unlikelyMáx:Very likely
Q12
Escala de opinión
How likely would you be to share this ad with someone you know?
Escala: 1 – 7
Mín:Very unlikelyMáx:Very likely
Q13
Opción múltiple
Which parts of the ad worked best for you? Select up to three.
- Visuals or imagery
- Headline or tagline
- Offer or promotion
- Storyline
- Call to action
- Tone or voice
- Brand fit
- Length or pace
- Music or sound
- Other
Q14
Texto largo
If you could change one thing about this ad, what would it be?
Q15
Entrevista con IA
We would like to understand your reactions to this ad in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.
Q16
Texto largo
Based on your responses throughout this survey, is there anything else you would like to share about this ad?
Q17
Opción múltiple
Where do you typically notice ads like this one? Select all that apply.
- Social media feed
- YouTube or pre-roll video
- TV or connected TV
- Streaming audio or podcast
- Outdoor or billboard
- Web banner or display
- In-store or point of sale
- Search results
- None of these
- Other
Q18
Lista desplegable
In the last 30 days, how often have you noticed ads similar to this one?
- Never
- Once
- Two to three times
- About weekly
- Several times per week
- Daily or almost daily
Q19
Lista desplegable
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q20
Opción múltiple
Which of the following best describes your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Q21
Lista desplegable
In which region do you currently live?
- North America
- Europe
- Asia–Pacific
- Latin America
- Middle East or Africa
- Prefer not to say
Mensaje
Thank you for your time — your feedback has been recorded. Your responses will help improve future advertising. You may now close this window.
Qué incluye
Seguimientos con IA
Preguntas adaptativas sobre las respuestas abiertas que sacan detalles que un formulario estático pasaría por alto.
Controles de atención
Protecciones integradas frente a respuestas apresuradas y participantes de baja calidad.
Textos redactados por IA
Redacción, orden y ramificaciones escritos por la IA, ajustados a su objetivo de investigación.
Informe automático
Los temas, las citas y un resumen en lenguaje claro se escriben solos en cuanto llegan las respuestas.
Cómo se compara
Revisamos las plantillas más parecidas de otras herramientas de encuestas. Esto es lo que hacen bien, y dónde esta plantilla va más lejos.
Por qué esta plantilla
- Combines unaided message recall, emotional appeal, clarity, relevance, and purchase intent in a single structured pretest rather than a single-metric form
- Includes an AI follow-up interview that probes reactions in more depth after the closed-ended questions, going beyond static rating scales
- Captures both quantitative signals (appeal, clarity, uniqueness, believability, share intent) and qualitative open-text reactions to explain the 'why' behind scores
- Adds category context (ad noticing frequency, channels) and standard demographics so results can be segmented and benchmarked
SurveySparrow
Purchase Intent Survey TemplateThis is a fielding-ready template focused specifically on measuring purchase intent, which overlaps with one dimension of our broader ad pretest. It appears built for general purchase-intent measurement rather than pretesting a specific ad creative's message, appeal, and clarity together. It's a narrower, single-construct tool compared to a full creative pretest.
Qué hace bien
- Purpose-built, ready-to-use template for measuring purchase intent
- Part of a broader survey platform with distribution and reporting tools
- Likely simple to deploy quickly for marketers
Dónde se queda corta
- Appears to measure purchase intent in isolation rather than alongside recall, clarity, and emotional appeal in one pretest flow
- No adaptive AI follow-up interviewing to probe why a respondent reacted a certain way
- No indication of automated per-response quality scoring or transparent prompt methodology
Preguntas frecuentes
¿Qué preguntas incluye la plantilla «Ad Creative Pretest: Appeal, Clarity & Purchase Intent»?
La plantilla incluye 21 preguntas listas para usar, empezando por: «In your own words, what is the main message of this ad?» · «What was your first reaction when you saw this ad?» · «Overall, how appealing is this ad to you?». El conjunto completo se muestra arriba y todas las preguntas son editables.
¿Cuánto se tarda en completar esta encuesta?
Los participantes suelen terminar las 21 preguntas en unos 11 minutos.
¿Puedo personalizar esta plantilla?
Sí: cada pregunta, cada opción de respuesta y el orden son editables antes de publicar. Puede añadir o quitar preguntas, o pedir al editor con IA que rehaga la encuesta en torno a su objetivo de investigación.
¿Esta plantilla es gratuita?
Sí. Ábrala en el editor y empiece a personalizarla ahora mismo: no necesita cuenta para probarla, y el plan gratuito cubre la publicación de su encuesta.
¿Listo para publicar?
Abra esta plantilla en el editor. Todo es suyo para cambiarlo antes de que lo vea el primer participante.
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