Test your designs. Before you ship the wrong one.
Run pairwise concept tests, AI-moderated discussions, and rating scales — all in one flow. Decide with data, not the loudest voice in the room.
You can’t ship every option. And the room never agrees on the favourite.
Designers keep reviews short and stakeholders happy by picking "the one that feels right." That instinct is fast — but it’s expensive when you’re wrong: a brand refresh that doesn’t land, packaging that disappears on the shelf, an ad that converts worse than the one before it.
Concept testing fixes this. The old way takes weeks, an agency, and a budget you don’t have. We built it so you can run one before lunch.
“Stakeholders never agree on the favourite. So we let respondents decide.”
Three phases. One flow.
Each phase answers a different question. Together, they tell you which concept wins, why, and how confident you can be.
Explore
Find the strong contenders.
Respondents pick winners head-to-head. The AI generates more variants like the ones that lead.
Converge
Hear why they chose what they chose.
An AI moderator runs a short discussion — text, voice, or video. You read the themes, not 200 transcripts.
Final
Score the finalists.
Rate the winners on the metrics that matter — purchase intent, appeal, brand fit. Confidence intervals included.
Pairwise comparisons. Smart sampling.
Two concepts. Pick one. Three pairs per respondent — fast for them, decisive for you.
The system picks the most uncertain comparison first — sharper signal, fewer questions.
- Three pairs per respondent — never repeated
- Optional reason per vote
- Smart pair selection — most informative first
- Winners seed the next round
Which concept do you prefer?
What drew you to this one? (optional)
Find out why — without reading 200 transcripts.
Respondents rank their top picks, then have a short AI-moderated conversation about why.
The moderator is briefed — so it probes for emotion, not jargon. You get themes, quotes, and a highlight reel.
Rank these concepts — tap in order (best first)
Score the finalists. Defend the call.
Each respondent sees the top finalists one at a time and rates them on the metrics that matter — purchase intent, appeal, brand fit, and more. No forced comparison, no fatigue.
Pick a battle-tested rubric or build your own. Out the other end you get mean scores, 95% confidence intervals, and segment-level breakdowns — the evidence stakeholders actually accept.
Standard FMCG
- Purchase Intent
- Appeal
- Uniqueness
- Brand Fit
Brand Refresh
- Modernness
- Premium Feel
- Emotional Resonance
- Brand Fit
Packaging
- Shelf Appeal
- Premium Feel
- Purchase Intent
- Uniqueness
Custom
- Define your own metrics and scale
5- or 7-point scales · confidence intervals · segment-level breakdown
The artifacts that win the room.
Winners by segment
See what wins for everyone — and what wins for the segment you actually care about.
Confidence intervals
Every metric, every score, with the bounds. So nobody asks "but how sure are you?"
Evolution timeline + video reel
Watch the concept journey across rounds. Pull the best 30 seconds of reactions for your stakeholder readout.
Test any kind of concept.
Or describe your own — the brief editor adapts.
Built for the people who own the call.
Run a concept test that actually decides.Your first study is free.
Two minutes to set up. Twenty free responses every month. No credit card. No sales call unless you ask for one.