Interviews at scale, without losing the detail.
Conversational studies that stay structured. The AI probes unclear answers while the respondent is still engaged, so themes come back with context — not just counts.
Rigor and speed are usually a tradeoff.
Discovery interviews give you depth but scale poorly. Surveys scale but flatten the nuance. Most UX teams end up picking the wrong one for the question — or running both, badly, with no time left to synthesize.
The moderator is the bottleneck. Scripted surveys don't probe. Humans can't moderate 200 interviews in a week. So the hard parts of research get skipped.
“A structured interview that still asks the right follow-up — on 200 respondents, not 8.”
Why research teams use it.
Depth at any N
Adaptive probes run on every open-ended answer. The 8th interview and the 800th get the same quality of follow-up.
Themes with evidence
Every theme in the report links to source quotes. Stakeholders can challenge any finding and trace it back to the actual words.
Quality you can audit
Attention checks and inconsistency flags are visible in the raw data. Low-effort responses are surfaced, not hidden.
Methods you can publish
Study settings, prompts, and quality rules export with the data — so your method is reviewable, not opaque.
Built for research teams.
Discovery, usability, JTBD, diary — proven protocols with AI moderation and attention checks already wired in.
Research that holds up.
Run your first study free. Twenty responses on the house. No credit card, no sales call.