Concept and message tests with the reasons attached.
Narrow a set of concepts to a winner, test claims with MaxDiff, or pretest an ad, with an AI follow-up that asks why.
Hear the interviewer
Press the mic and hear it ask the reason behind an answer. About three minutes, no sign-up.
The creative is often locked before the test comes back.
A vendor concept test means a brief, a quote, fieldwork and a deck, and the creative is often locked before it’s done. A quick survey is faster but gives scores without reasons.
Here you set up the test yourself, recruit from your own list or have us recruit through QuestionPunk Panel, and read results as they arrive.
Tests marketing teams run here.
Concept tests in three phases
Respondents compare concepts in pairs, explain their favorites to an AI moderator, then rate the finalists. Scores come with 95% confidence intervals and a winner per segment.
Claims and message tests
MaxDiff makes people pick the most and least convincing claim from each set.
Respondents from QuestionPunk Panel
Up to 10,000 participants per study, paid from your AI credits.
Flags for low-quality responses
Responses are flagged for speeding, straight-lining and pasted text, and the flags export with the data.
Claims test, ad pretest, ad recall and brand tracker templates.
Open any of them and edit a copy, no account needed.
Run your first concept test on the Free plan.
Unlimited surveys and responses on the Free plan. No credit card.