Concept tests with cleaner evidence.
Test positioning, measure brand lift, and segment respondents — with full traceability from quote to theme. Run a proper message test without a panel vendor.
Message tests move slower than the campaigns they inform.
By the time your panel vendor delivers a concept test, the campaign has already launched. You get a reading after the decision was made, not before.
Meanwhile internal surveys lack quality controls. Segments get gamed. Open-ends sit unread. And every stakeholder wants a different cut of data the moment the report lands.
“A proper message test that finishes before the next standup.”
Why insights teams use it.
Concept tests overnight
Launch in an hour, close in a day. Campaign decisions get made on evidence, not a gut read from the last meeting.
Segments that hold up
Screening logic and quality flags run on every response. Segments are clean before you cut the data, not after you explain why they look weird.
Matched control for lift
Post-campaign studies capture sentiment and recall across segments so you can see what landed and what didn't.
Stakeholder-ready cuts
Reports export by segment, channel, and cohort. No more 'can you resend this with HR filtered out?' threads.
Built for marketing teams.
Positioning tests, brand trackers, NPS, post-campaign lift — full-stack commercial research without the panel vendor.
Direct Mail Campaign Response & Effectiveness Survey
Measures how recipients actually notice, read, and act on direct mail pieces — postcards, catalogs, letters — versus digital channels, with a best-worst exercise on what drives response and an AI follow-up that reconstructs what happened after a specific piece landed in someone's mailbox. Built for marketing teams and direct mail agencies evaluating campaign performance.
View templateConsumer Financial Health & Behavior Survey
Measures how everyday consumers manage money: budgeting habits, financial stress, product usage, spending allocation, and satisfaction with their primary bank or financial provider. An AI follow-up interview digs into the real story behind a recent financial decision or stressful moment instead of settling for a scale score. Built for banks, fintechs, and researchers tracking consumer financial wellbeing.
View templateFaster tests, cleaner reads.
Run your first concept test free. Twenty responses on the house. No credit card.