Concept tests with cleaner evidence.
Test positioning, measure brand lift, and segment respondents — with full traceability from quote to theme. Run a proper message test without a panel vendor.
Message tests move slower than the campaigns they inform.
By the time your panel vendor delivers a concept test, the campaign has already launched. You get a reading after the decision was made, not before.
Meanwhile internal surveys lack quality controls. Segments get gamed. Open-ends sit unread. And every stakeholder wants a different cut of data the moment the report lands.
“A proper message test that finishes before the next standup.”
Why insights teams use it.
Concept tests overnight
Launch in an hour, close in a day. Campaign decisions get made on evidence, not a gut read from the last meeting.
Segments that hold up
Screening logic and quality flags run on every response. Segments are clean before you cut the data, not after you explain why they look weird.
Matched control for lift
Post-campaign studies capture sentiment and recall across segments so you can see what landed and what didn't.
Stakeholder-ready cuts
Reports export by segment, channel, and cohort. No more 'can you resend this with HR filtered out?' threads.
Built for marketing teams.
Positioning tests, brand trackers, NPS, post-campaign lift — full-stack commercial research without the panel vendor.
Advertising Effectiveness & Ad Recall Survey
Measures whether a specific ad gets noticed, understood, and acted on — covering recall, message takeaway, creative appeal, and purchase intent — with an AI follow-up that digs into the real reasons behind stated purchase intent instead of taking the number at face value. Built for marketers testing a campaign, creative concept, or media placement.
View templateBrand Awareness & Aided/Unaided Recall Survey
Measures top-of-mind recall, aided brand awareness, brand associations, and purchase consideration to benchmark a target brand against competitors. Suitable for market researchers tracking awareness across channels and audiences.
View templateAdvertising Campaign Impact & Recall Evaluation
Tests how a specific ad lands — attention, message clarity, believability, likability, and purchase intent — plus which creative elements actually stick. An AI follow-up interview digs into the 'why' behind the intent score so you're not left guessing from numbers alone. Built for brand and creative teams pre- or post-launch.
View templateBrand Asset Recognition & Attribution Survey
Measures unaided recall and recognition accuracy of brand logos, color palettes, and taglines to benchmark brand asset attribution strength across audience segments.
View templateFaster tests, cleaner reads.
Run your first concept test free. Twenty responses on the house. No credit card.