Q01
Message
All templates
Website Usability & Satisfaction Evaluation
Measures how easily visitors accomplish what they came to do on your website, how the site rates on speed, navigation, design, and trust, and how likely they are to recommend it — with an AI follow-up that digs into the exact moment things got confusing or broke down. Built for product, UX, and marketing teams running periodic site health checks.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
11 questions · ~6 min
Q02
Multiple ChoiceRequired
What was the main reason for your visit today?
- Researching a product or service
- Making a purchase or signing up
- Looking for support or contact info
- Reading content, blog, or resources
- Comparing us to other options
- Just browsing
Q03
Multiple ChoiceRequired
In the last 3 months, how often have you visited our website?
- First time visiting
- A few times
- Weekly
- Almost daily
Q04
Opinion ScaleRequired
How easy was it to find what you were looking for today?
Scale: 1 – 7
Min:Very difficultMax:Very easy
Q05
MatrixRequired
Please rate the website on each of the following:
6 rows × 5 columns
- Page load speed
- Navigation and menu structure
- Visual design and layout
- Clarity of content and copy
- Trustworthiness and credibility
- +1 more
Columns: Poor · Below average · Average · Good · Excellent
Q06
Opinion ScaleRequired
How likely are you to recommend our website to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q07
Best–Worst Trade-off (MaxDiff)Required
Which of these would most improve your experience on our website, and which matters least?
- Faster page load times
- Easier navigation and search
- Clearer product or service information
- Better mobile experience
- Simpler checkout or sign-up process
- More visual appeal and modern design
- Easier access to support or help
- More trust signals (reviews, security, policies)
Pick best & worst per setBest:Would improve my experience mostWorst:Would improve my experience least
Q08
Multiple ChoiceRequired
What device did you primarily use for this visit?
- Desktop or laptop
- Smartphone
- Tablet
Q09
AI Interview
Reconstruct the specific moment the respondent's experience got hard, using their ease-of-finding rating and recommendation score as anchors. If either score was low or middling, ask exactly where in the visit they got stuck or confused, what they expected to happen instead, and whether they gave up, found a workaround, or contacted support. If both scores were high, ask what one thing would make them even more confident using the site again. Always tie the probe back to the specific task they said they came to do.
Q10
Multiple Choice
What is your age range? (optional, helps us understand different visitor groups)
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q11
Message
That's everything — thank you! Your feedback goes directly into our website improvement roadmap alongside real usage data.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes a dedicated AI follow-up step that reconstructs the exact moment a respondent's experience got hard, using their own prior answers as context — not just a generic 'please explain' box
- Combines quantitative measures (ease of finding what they need, a multi-attribute ratings matrix for speed/navigation/design/trust, and recommend likelihood) with a max-diff prioritization question, so teams get both scores and a ranked improvement backlog
- Captures visit intent, frequency, device, and optional age range for segmentation, framed with a friendly chat-style open and close so completion stays high
- Built for recurring site health checks by product/UX/marketing teams, with automated scoring and reporting rather than a one-off static form
Jotform
Website Evaluation Form TemplateA ready-to-field, drag-and-drop customizable form for collecting basic website feedback. It's built for quick deployment and integrates with Jotform's broader form ecosystem, but the questions are fixed-choice/static once published.
What it does well
- Easy drag-and-drop customization
- Fast to deploy and embed
- Wide integration options within Jotform's platform
Where it falls short
- No adaptive follow-up questioning — responses can't be probed further in real time
- No voice interview option
- No automated per-response quality scoring or AI-generated report
QuestionPro
Website Evaluation Survey TemplateAn enterprise-survey-platform template covering standard website evaluation metrics, backed by QuestionPro's broader analytics and reporting tools. It's a static questionnaire structure rather than an interview that adapts to what a respondent says.
What it does well
- Backed by an established enterprise survey platform
- Standard analytics/reporting dashboard included
- Supports large-scale distribution
Where it falls short
- No adaptive AI follow-up that digs into a specific moment of friction
- No voice AI interview mode
- Methodology/prompt logic isn't published for transparency
Typeform
Website Evaluation FormA conversational, one-question-at-a-time form known for polished design and good completion rates. Branching logic can route respondents, but it doesn't generate new questions based on the meaning of a free-text answer.
What it does well
- Clean, conversational one-at-a-time UI
- Strong design/UX reputation, likely aiding completion
- Logic jumps for basic branching
Where it falls short
- No true AI-driven adaptive follow-up interviewing
- No guided task or screen-share capability
- No automated quality scoring of individual responses
SurveySparrow
Website Usability Survey TemplateA chat-style usability survey template aimed at the same audience (product/UX/marketing teams), with SurveySparrow's conversational format making it feel less like a form. Like the others, it's a fixed question set without live probing based on respondent answers.
What it does well
- Conversational chat-style format
- Purpose-built for usability feedback
- Good fit for marketing/UX teams' periodic checks
Where it falls short
- No adaptive AI follow-up or voice interview option
- No screen-share guided tasks
- No automated per-response quality scoring or auto-generated report
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.