Q01
Message
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Website Building Process & Workflow Survey
Captures how people and teams actually spend their time building or redesigning websites — which tools they rely on, where friction piles up, and how satisfied they are at each stage. An AI follow-up interview digs into the single biggest bottleneck respondents hit, reconstructing what happened and what workaround (if any) they used.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Multiple ChoiceRequired
Which best describes your role on your most recent website build?
- Freelance web builder/developer
- In-house marketing or IT team
- Agency team member
- Business owner building it myself
- Other
Q03
Multiple ChoiceRequired
In the last 6 months, what type(s) of website have you built or significantly redesigned?
- Business/marketing site
- E-commerce store
- Blog or content site
- Portfolio
- Web application
- Landing page(s) only
Q04
Multiple ChoiceRequired
Which platform or tool did you primarily use for that build?
- WordPress
- Squarespace
- Wix
- Webflow
- Shopify
- Custom code (no CMS)
- Other
Q05
Point AllocationRequired
Thinking about your most recent website build, allocate 100 points across these activities based on how much time each one actually took.
- Planning & wireframing
- Design & layout
- Development/coding
- Content writing & population
- SEO setup
- Testing & QA
- Launch & deployment
Allocate 100 points
Q06
Best–Worst Trade-off (MaxDiff)Required
Which of these parts of building a website cause you the most friction, and which cause the least?
- Mobile responsiveness
- Cross-browser/device testing
- Content migration
- SEO optimization
- Client or stakeholder feedback rounds
- Hosting & deployment setup
- Page speed/performance optimization
- Accessibility compliance
Pick best & worst per setBest:Most frustratingWorst:Least frustrating
Q07
MatrixRequired
How satisfied were you with each stage of your most recent build?
6 rows × 5 columns
- Planning & wireframing
- Design
- Development
- Content creation
- Testing
- +1 more
Columns: Very dissatisfied · Dissatisfied · Neutral · Satisfied · Very satisfied
Q08
Opinion ScaleRequired
How likely are you to recommend the platform/tool you used to a peer building a similar website?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
Rating Scale
How would you rate the overall speed of your last website-build process from start to launch?
Range: 1 – 5
Min:Very slowMax:Very fast
Q10
AI Interview
Identify the single biggest bottleneck or source of friction in the respondent's most recent website build — anchor on their max-diff and time-allocation answers if available. Reconstruct exactly what happened at that stage, what caused the delay or frustration, and what workaround or tool (if any) they used to get past it. If they describe a smooth build with no real friction, probe what specifically made it go well so it can be replicated.
Q11
Number
In the last 6 months, how many websites have you built or significantly redesigned?
Q12
Multiple Choice
How many people are typically involved in your website builds?
- Just me
- 2-3 people
- 4-10 people
- More than 10 people
- Prefer not to say
Q13
Message
That's everything — thank you! Your answers feed into a report on where website-building time and effort really go, so tools and processes can better match how people actually work.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes an adaptive AI follow-up interview that digs into the single biggest bottleneck each respondent hit, reconstructing what happened and what workaround they used — something no static form can do
- Combines quantitative measures (constant-sum tool-time allocation, MaxDiff friction ranking, satisfaction matrix, speed rating, recommend-likelihood scale) with qualitative depth in one flow
- Captures both individual and team context (role, team size, tools/platforms used, number of builds in 6 months) for segmenting results by workflow type
- Auto-generates a report on where website-build friction concentrates, drawing on both the structured ratings and the AI-probed bottleneck stories
QuestionPro
Digital Marketing Activities Survey TemplateThis is a static, fixed-question template centered on digital marketing activities more broadly, with website-building as one of several possible activity areas rather than the sole focus. It's fielding-ready out of the box, but it doesn't drill into build workflow specifics like tool allocation, per-stage satisfaction, or bottleneck root-causing the way a dedicated website-build survey would. No adaptive follow-up exists to explore any one respondent's experience in more depth.
What it does well
- Ready-to-deploy template requiring no build time
- Backed by an established survey platform with broad template library and distribution tools
- Likely covers general marketing-activity benchmarking, not just web builds
Where it falls short
- No adaptive AI interview to follow up on an individual's specific bottleneck or workaround
- No voice-based interview option for richer qualitative capture
- No published per-response quality scoring or transparent prompt methodology
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.