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Startup Pain Points Survey Template: Frequency & Severity

Use this survey template to rank founder challenges by frequency, severity, and budget to fix. Prioritize product roadmaps and funding decisions fast.

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Sample Survey Items

Q1
chat message
Welcome! This brief survey asks about common startup challenges. It should take about 5–7 minutes. Your responses are confidential and will be analyzed in aggregate only.
Q2
matrix
In the past 30 days, how often did you experience each challenge?
Q3
matrix
When these occurred in the past 30 days, how severe was the impact?
Q4
constant sum
Imagine you have a $100/month budget to reduce or eliminate these challenges. Allocate the $100 across the items below based on what you’d pay for reliable relief (must sum to $100).
Q5
multiple choice
Attention check: To confirm you’re paying attention, please select “Often” below.
  • Never
  • Rarely
  • Sometimes
  • Often
  • Very often
Q6
multiple choice
Which ONE challenge would you most like to eliminate right now?
  • Finding and qualifying leads
  • Manual data entry or repetitive workflows
  • Tracking tasks and deadlines across tools
  • Integrating apps that don’t work well together
  • Getting trustworthy analytics/insights
  • Invoicing and cash flow tracking
Q7
long text
Briefly describe a recent instance of your top challenge (what happened, impact, and what you tried).
Max 600 chars
Q8
multiple choice
Have you paid for a product or service to address this top challenge in the last 6 months?
  • Yes
  • No
Q9
numeric
About how much do you currently pay per month for solutions to this top challenge? (USD; enter 0 if none)
Q10
numeric
What is the maximum monthly amount you’d realistically pay for a reliable solution to your top challenge? (USD)
Q11
multiple choice
What is your current role?
  • Founder/Co-founder
  • Solo entrepreneur
  • Executive (CXO/VP)
  • Product/Operations
  • Sales/Marketing
  • Other
  • Prefer not to say
Q12
multiple choice
How many people work at your company (including you)?
  • Just me
  • 2–10
  • 11–50
  • 51–200
  • 201–500
  • 501+
  • Prefer not to say
Q13
multiple choice
What industry best describes your business?
  • Software/SaaS
  • E-commerce
  • Professional services
  • Fintech
  • Health
  • Education
  • Manufacturing
  • Other
  • Prefer not to say
Q14
multiple choice
Where are you primarily based?
  • United States
  • Canada
  • United Kingdom
  • Europe (non-UK)
  • India
  • Australia/New Zealand
  • Latin America
  • Middle East/Africa
  • Other
  • Prefer not to say
Q15
multiple choice
What stage best describes your business?
  • Pre-revenue
  • Revenue < $10K/month
  • $10K–$50K/month
  • $50K–$250K/month
  • $250K+/month
  • Prefer not to say
Q16
long text
Anything else we should know about your challenges or desired solutions?
Max 600 chars
Q17
ai interview
AI Interview: 2 Follow-up Questions on Your Startup Challenges
AI Interview
Q18
chat message
Thanks for your time—your input is invaluable!

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Startup Pain Points Survey Template: Frequency & Severity - Survey Template | QuestionPunk