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Point-of-Service Smiley-Face Satisfaction Survey

A fast, in-the-moment feedback survey using simple smiley-face ratings across the key touchpoints of a visit (overall experience, staff, speed, environment) — built for retail, hospitality, healthcare, and other service settings. An AI follow-up interview digs into the 'why' behind the overall rating so low scores aren't a mystery and high scores reveal what to protect.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for stopping by today! We'd love a quick smiley-face rating of your visit — it takes about 7 minutes and helps us fix what's not working.

Q02
Rating ScaleRequired

Overall, how was your experience with us today?

Range: 1 – 5
Min:Very unhappyMax:Very happy
Q03
Rating ScaleRequired

How would you rate the friendliness of our staff?

Range: 1 – 5
Min:Very unhappyMax:Very happy
Q04
Rating ScaleRequired

How would you rate the speed of service you received?

Range: 1 – 5
Min:Very unhappyMax:Very happy
Q05
Rating Scale

How would you rate the cleanliness and comfort of (Replace with location/venue name)? (Template note: swap in the specific site, store, or branch being rated.)

Range: 1 – 5
Min:Very unhappyMax:Very happy
Q06
Multiple Choice

What, if anything, almost kept today from being a top rating?

  • Nothing - it was great
  • Wait time
  • Staff interaction
  • Product or service quality
  • Price
  • Cleanliness or environment
Q07
AI Interview

Reconstruct the specific moment that most shaped the respondent's overall smiley rating. If they picked a lower face, anchor on the exact issue (wait, staff, quality, price, environment) and get a concrete example of what happened and what would have fixed it in the moment. If they picked a top face, find out what specifically delighted them so it can be protected or replicated.

Q08
Opinion ScaleRequired

How likely are you to recommend us to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
Short Text

Anything else you'd like us to know about your visit today?

Q10
Multiple Choice

How often do you visit (Replace with brand/location name)? (Template note: replace with your business name before launching.)

  • First time
  • A few times a year
  • Monthly
  • Weekly or more
  • Prefer not to say
Q11
Dropdown

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
Multiple Choice

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q13
Message

That's it — thanks for the feedback! Your smiley ratings and comments go straight to the team responsible for today's experience.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond a single smiley score by covering the four key touchpoints of a visit — overall experience, staff friendliness, speed of service, and cleanliness/comfort — in individual smiley-face ratings.
  • Includes an AI follow-up interview that reconstructs the specific moment that shaped the respondent's rating, turning a vague low or high score into an actionable story instead of a mystery number.
  • Pairs the smiley ratings with a recommend-likelihood scale, a multiple-choice probe on what almost kept the visit from being a top rating, and an open-ended comment field for anything else — giving a fuller diagnostic picture.
  • Wraps the whole thing in a friendly, on-brand chat-style greeting and close, so it feels like a quick in-the-moment conversation rather than a form, while still capturing visit frequency and basic demographics for segmentation.

QuestionPro

Smiley rating survey questions and sample questionnaire template

This page is primarily a guide with sample smiley-rating questions and a downloadable questionnaire rather than a ready-to-field, interactive survey experience. It's useful as a reference for question wording but relies on the respondent filling out static ratings without any real-time probing. QuestionPro's broader platform does support many question types and reporting, but this specific page is closer to a content/template resource than a built interview flow.

What it does well

  • Backed by an established, full-featured survey platform with broad question-type and distribution support
  • Provides sample smiley-scale question wording that can be adapted quickly
  • Likely integrates with QuestionPro's existing reporting and analytics tools

Where it falls short

  • No adaptive AI follow-up interview to explore the reasons behind a given smiley rating — respondents just pick a face and move on
  • No mention of voice AI interviews or guided screen-share tasks for deeper context
  • No automated per-response quality scoring or transparent prompt methodology visible on the page

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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