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Resort Hotel Guest Experience Survey

Measures satisfaction across the full resort stay — booking decision, room, amenities, dining, and staff — and prioritizes which amenities to invest in next. An AI follow-up interview digs into the specific moment that drove each guest's recommendation score, surfacing the story behind the number.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Welcome back! We'd love to hear how your recent stay went. This takes about 5 minutes and helps us improve everything from check-in to the pool towels.

Q02
Multiple ChoiceRequired

Which best describes the purpose of this stay?

  • Family vacation
  • Romantic getaway / anniversary
  • Solo trip
  • Group trip with friends
  • Business or conference
  • Wellness retreat
  • Other
Q03
NumberRequired

How many nights did you stay with us?

Q04
Ranking

Rank the factors below by how much they influenced your decision to book this resort, from most to least important.

  1. Location
  2. Price / value
  3. Amenities offered
  4. Online reviews or ratings
  5. Loyalty program
  6. Recommendation from friend or family
Drag to rank
Q05
MatrixRequired

Rate the following aspects of your stay.

5 rows × 5 columns
  • Check-in / check-out process
  • Room comfort and cleanliness
  • Dining quality and variety
  • Staff friendliness and responsiveness
  • Value for the price paid
Columns: Poor · Fair · Good · Very good · Excellent
Q06
Slider Matrix

How satisfied were you with each of the following amenities?

5 rows, one slider each
  • Pool area
  • Spa and wellness services
  • Fitness center
  • Kids' club or family activities
  • Beach or water access
Slider 0–10Min:Not satisfiedMax:Extremely satisfied
Q07
Best–Worst Trade-off (MaxDiff)Required

Which of these amenities would most influence you to book a return stay?

  • Pool and sundeck
  • Spa and wellness offerings
  • On-site dining variety
  • Kids' club / family programming
  • Fitness center
  • Beach or water sports
  • Nightlife and entertainment
  • Business or meeting facilities
  • Reliable wifi
Pick best & worst per setBest:Most influentialWorst:Least influential
Q08
Opinion ScaleRequired

How likely are you to recommend this resort to a friend or family member?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
AI Interview

Reconstruct the single moment or interaction that most shaped the respondent's recommendation score — ask them to walk through what happened, where, and who was involved. If the score was high, anchor on what made that moment stand out versus other resorts; if it was low, dig into what went wrong, whether staff addressed it, and what would have fixed it. Keep probing until you have a concrete, specific story rather than a general impression.

Q10
Multiple Choice

How likely are you to book with this resort brand again, even at a different location?

  • Very likely
  • Somewhat likely
  • Not sure
  • Somewhat unlikely
  • Very unlikely
Q11
Multiple Choice

Which age range do you fall into?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
Multiple Choice

Who did you travel with on this trip?

  • Traveled alone
  • Partner or spouse
  • Family with children
  • Extended family
  • Friends
  • Colleagues
  • Prefer not to say
Q13
Message

Thank you for sharing your experience! Your feedback goes directly to our resort operations and guest experience teams to shape upcoming improvements.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Covers the full guest journey in one flow — booking decision, room, amenities, dining, and staff — rather than isolated touchpoints
  • Uses ranking and max-diff questions to prioritize which amenities are actually worth investing in next, not just rate satisfaction
  • Pairs a recommendation score with an AI follow-up interview that reconstructs the specific moment that drove that score, surfacing the story behind the number
  • Ends in an auto-generated report, so open-ended stories get synthesized alongside the quantitative ratings without manual coding

QuestionPro

Hotel survey| Guest satisfaction survey questions

A fielding-ready hotel guest satisfaction template covering standard stay-experience questions. It's a static questionnaire built around fixed question types, with no mechanism to probe into why a guest gave a particular rating. Reporting is limited to whatever QuestionPro's standard dashboard/cross-tab tools provide.

What it does well

  • Established survey platform with mature question-type library and logic/branching
  • Likely offers benchmarking and dashboard reporting across many hotel-survey responses
  • Ready-to-deploy template requiring no custom build

Where it falls short

  • No adaptive AI follow-up interview to dig into the moment behind a guest's score — every respondent gets the same static questions
  • No voice AI interview option or guided screen-share task capability
  • No published per-response quality scoring or transparent prompt methodology

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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