Q01
Message
All templates
Business Insurance Policy Coverage & Claims Experience Survey
Measures how well a business insurance policy actually protects the company — premium value, policy clarity, broker responsiveness, and claims handling — built for insurers, brokers, and risk managers benchmarking client experience. The AI follow-up interview reconstructs what really happened during a claim or renewal decision, going beyond a satisfaction score to the specifics.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Multiple ChoiceRequired
Which types of business insurance does your company currently hold?
- General liability
- Property insurance
- Business interruption
- Professional liability / errors & omissions
- Workers' compensation
- Cyber liability
- Commercial auto
- Directors & officers liability
Q03
Opinion ScaleRequired
How confident are you that your current coverage adequately protects your business against its key risks?
Scale: 1 – 10
Min:Not at all confidentMax:Extremely confident
Q04
MatrixRequired
How satisfied are you with each aspect of your business insurance policy and provider?
5 rows × 5 columns
- Premium cost relative to the value of coverage received
- Clarity of policy documents (coverage details, exclusions, endorsements)
- Responsiveness of your insurance broker or agent
- Speed and fairness of the claims process, if applicable
- Communication from your insurer about policy changes or renewals
Columns: Very dissatisfied · Dissatisfied · Neutral · Satisfied · Very satisfied
Q05
Multiple ChoiceRequired
Has your company filed a claim on any business insurance policy in the last 12 months?
- Yes
- No
- Not sure
Q06
Rating ScaleRequired
How easy is it to understand what your policy actually covers and excludes?
Range: 1 – 5
Min:Very confusingMax:Very clear
Q07
Point AllocationRequired
You have 100 points to distribute. Allocate them across the factors that matter most when your company chooses or renews a business insurance policy.
- Premium price
- Breadth of coverage
- Speed of claims processing
- Quality of customer service
- Relationship with broker or agent
- Financial strength / reputation of insurer
Allocate 100 points
Q08
Ranking
Rank these potential improvements from most to least valuable to your company.
- Lower premiums
- Clearer policy documents
- Faster claims processing
- More proactive risk advice from the insurer or broker
- Better digital self-service tools for policy management
Drag to rank
Q09
AI Interview
Reconstruct the respondent's most recent significant interaction with their business insurance policy — a claim, a renewal, or a coverage question. Ask specifically what happened, what the insurer or broker did well or poorly, and whether any coverage gaps or surprises turned up. If they filed a claim, probe how the payout or resolution compared to their expectations and whether it changed how they think about coverage. If they rated confidence in their coverage low, ask what specific risk they worry isn't covered and why they haven't addressed it.
Q10
Multiple Choice
How many employees does your company have?
- 1-9
- 10-49
- 50-199
- 200-999
- 1,000+
- Prefer not to say
Q11
Multiple Choice
What industry is your company in?
- Retail / e-commerce
- Professional services
- Manufacturing
- Construction
- Healthcare
- Technology
- Hospitality
- Other
- Prefer not to say
Q12
Multiple Choice
What is your role in managing your company's insurance decisions?
- Owner / founder
- Finance or risk manager
- Operations manager
- HR / benefits lead
- Other
- Prefer not to say
Q13
Message
Thanks for walking us through your experience! Your answers, along with everyone else's, feed into a report on where business insurance policies deliver real value and where coverage, pricing, or service need to improve.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond a satisfaction score with an AI follow-up interview that reconstructs the respondent's most recent claim or renewal interaction in detail
- Combines quantitative measures (opinion scale on coverage confidence, matrix of satisfaction across policy/provider aspects, a 100-point constant-sum allocation of what matters most, and a ranking of potential improvements) with qualitative depth
- Segments respondents by employee count, industry, and role in insurance decision-making, so insurers and brokers can benchmark experience across client types
- Every response is automatically scored for quality and rolled into an auto-generated report, with transparent prompts showing exactly how the AI probed each answer
QuestionPro
Business insurance Survey survey questions + sample questionnaire templateThis is a static sample questionnaire covering business insurance topics, useful as a starting question bank rather than a ready-to-field adaptive interview. It's built on QuestionPro's established survey platform with standard question types and presumably supports their broader analytics and reporting tools. There's no indication it includes any AI-driven follow-up or claims-reconstruction capability.
What it does well
- Established, well-known survey platform with broad question-type library
- Provides a ready sample questionnaire specifically framed around business insurance
- Likely integrates with QuestionPro's standard reporting and distribution tools
Where it falls short
- Fixed question list with no adaptive AI follow-up to probe deeper into a specific claim or renewal experience
- No mention of automated per-response quality scoring or transparent prompt methodology
- No voice AI interview option — respondents are limited to standard text/rating question formats
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.