QuestionPunkQuestionPunk
Start free
All templates

Car Dealership Visit Experience Survey

Captures how customers experience a visit to a car dealership — from greeting and test drive to financing and pickup — for dealer groups and individual stores tracking sales and service quality. The AI follow-up interview reconstructs the specific moment that shaped a customer's rating, surfacing friction points that closed-ended scores alone miss.

Use this templateBrowse more templates

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for taking a moment to tell us about your recent dealership visit! This helps the team recognize what's working and fix what isn't. About 7 minutes.

Q02
Multiple ChoiceRequired

What was the main reason for your most recent visit to the dealership?

  • Buying a new vehicle
  • Buying a used vehicle
  • Vehicle service or maintenance
  • Test drive only
  • Browsing / research only
Q03
Opinion ScaleRequired

How likely are you to recommend this dealership to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q04
MatrixRequired

Please rate the following aspects of your visit.

5 rows × 5 columns
  • Friendliness of staff
  • Transparency of pricing
  • Wait time
  • Cleanliness and comfort of the facility
  • Clarity of the financing/paperwork process
Columns: Poor · Fair · Good · Very good · Excellent
Q05
Multiple ChoiceRequired

Did you purchase or lease a vehicle during this visit?

  • Yes, I purchased/leased
  • No, but I plan to soon
  • No, I'm still deciding
  • No, I decided not to buy here
Q06
Rating ScaleRequired

How would you rate the knowledge and helpfulness of the salesperson or service advisor you worked with?

Range: 1 – 5
Min:Not helpful at allMax:Extremely helpful
Q07
Best–Worst Trade-off (MaxDiff)

Which of these factors matter most to you when choosing where to buy or service a vehicle?

  • Price/value
  • Staff friendliness
  • Financing options
  • Vehicle selection
  • Location/convenience
  • Trust and transparency
  • Speed of the process
  • After-sale service and support
Pick best & worst per setBest:Matters mostWorst:Matters least
Q08
Multiple Choice

Roughly how much total time did you spend at the dealership during this visit?

  • Under 30 minutes
  • 30–60 minutes
  • 1–2 hours
  • 2–4 hours
  • More than 4 hours
Q09
AI Interview

Reconstruct the specific moment during this dealership visit that most shaped the respondent's recommendation score — what happened, who was involved, and how it made them feel. If they rated wait time or the financing process poorly, probe exactly what went wrong and what would have fixed it on the spot. If their score was high, ask what one thing the dealership should never change.

Q10
Multiple Choice

Which age range do you fall into?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q11
Multiple Choice

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q12
Message

Thanks so much for sharing your dealership experience! Your feedback goes directly to store leadership to recognize great staff and fix friction points in the buying and service process.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes an AI follow-up interview that asks the customer to reconstruct the specific moment that shaped their rating, surfacing friction points closed-ended scores alone miss
  • Combines a matrix rating of visit aspects, a dedicated salesperson/service advisor knowledge rating, and a max-diff exercise on purchase-decision factors for richer quantitative context
  • Captures purchase/lease outcome, visit duration, and visit reason alongside satisfaction and recommendation likelihood, giving dealer groups a fuller picture of the visit funnel
  • Uses transparent, published prompts and automated per-response quality scoring, with an auto-generated report, rather than a static question set

Jotform

Dealership Experience Survey Form Template

A fielding-ready form template covering standard dealership visit questions, built on Jotform's drag-and-drop form builder. It's aimed at quick deployment and customization rather than deep qualitative follow-up. Good for teams that just need a simple, brandable intake form.

What it does well

  • Fielding-ready template with an easy-to-use drag-and-drop editor
  • Broad integration ecosystem typical of Jotform's platform
  • Simple to customize branding and fields for individual dealerships

Where it falls short

  • Static question set with no adaptive follow-up to probe what drove a rating
  • No voice AI interview option or automated per-response quality scoring
  • No published methodology for how questions were designed or scored

SurveySparrow

Dealership Experience Survey Template | For Automobile Companies

A conversational-style survey template designed for automobile companies, reflecting SurveySparrow's chat-like UI. It's ready to field but relies on pre-written questions rather than real-time follow-up based on individual responses. Useful for a friendlier respondent experience without deeper diagnostic capability.

What it does well

  • Conversational, chat-style UI that can feel more engaging than a plain form
  • Purpose-built for automobile/dealership audiences
  • Fielding-ready template with minimal setup

Where it falls short

  • No adaptive AI interview to reconstruct the specific moment behind a rating
  • No voice AI interview option
  • No transparent prompt logic or automated quality scoring of open responses

QuestionPro

Auto Dealer Satisfaction Survey Questionnaire and Template

A structured questionnaire template covering dealer satisfaction topics, presented with QuestionPro's standard survey-building tools and reporting dashboards. It's a ready-to-use static template rather than a system that dynamically probes individual answers. Suited for teams wanting conventional survey analytics over conversational depth.

What it does well

  • Fielding-ready questionnaire with established survey logic and skip patterns
  • Access to QuestionPro's broader dashboard and analytics tooling
  • Covers standard dealer satisfaction topics out of the box

Where it falls short

  • No adaptive AI follow-up interview or voice interview option to surface the specific moment behind a score
  • Relies on fixed closed-ended items rather than dynamic probing of individual responses
  • No published prompt-level transparency or automated per-response quality scoring

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

Use this templateStart free