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Brand Discoverability in AI Answers and Chatbot Recommendations

Measures how often and how favorably customers encounter your brand when they ask AI tools like ChatGPT or Gemini for recommendations, versus competitors. An AI follow-up reconstructs the actual prompts, answers, and buying decisions behind a recent AI-assisted search.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for taking part! We're curious how AI chatbots and search assistants talk about our brand compared to others when people ask for recommendations. This takes about 5 minutes.

Q02
Multiple ChoiceRequired

In the last 3 months, have you used an AI tool (like ChatGPT, Gemini, Copilot, or Perplexity) to research or get recommendations in our product category?

  • Yes, more than once
  • Yes, once
  • No, but I'm aware of these tools
  • No, never used one
Q03
Multiple Choice

Which AI tools have you used for this kind of research? Select all that apply.

  • ChatGPT
  • Google Gemini
  • Microsoft Copilot
  • Perplexity
  • Claude
  • An AI feature built into a search engine or app
Q04
Opinion ScaleRequired

When you've asked an AI tool for recommendations in this category, how often has our brand been mentioned?

Scale: 0 – 10
Min:Never mentionedMax:Always mentioned
Q05
Opinion ScaleRequired

When our brand was mentioned, how favorably was it described relative to alternatives?

Scale: 1 – 7
Min:Much less favorably than othersMax:Much more favorably than others
Q06
Matrix

How well does each statement describe what you've seen AI tools say about our brand?

5 rows × 5 columns
  • It's named among the top options
  • It's described accurately
  • Its pricing or key features are described correctly
  • It's recommended for the right use case
  • It's compared fairly to competitors
Columns: Never seen this · Rarely · Sometimes · Often · Always
Q07
Ranking

Rank the sources you trust most when deciding between brands in this category.

  1. AI chatbot recommendations
  2. Search engine results
  3. Reviews on third-party sites
  4. Friends or colleagues
  5. Brand's own website
  6. Social media
Drag to rank
Q08
Multiple Choice

Compared to (Replace with competitor A) and (Replace with competitor B), how does AI position our brand? (Template note: swap in your actual top competitors before launch.)

  • Consistently named first or among the top
  • Named, but usually after competitors
  • Rarely or never named
  • Not sure / haven't compared
Q09
Multiple ChoiceRequired

Has an AI tool's recommendation ever directly influenced a purchase or decision you made in this category?

  • Yes, it influenced me toward our brand
  • Yes, it influenced me toward a competitor
  • It played a small role but wasn't decisive
  • No influence at all
Q10
AI Interview

Reconstruct the respondent's most recent experience asking an AI tool for a recommendation in this category: what exact question or prompt they used, which brands came up and in what order, how our brand was described, and whether anything was inaccurate or missing. If they said an AI recommendation influenced a purchase toward a competitor, probe specifically what the AI said about that competitor that our brand lacked. If they've never used AI for this, probe what would make them start.

Q11
Short Text

If you remember, what exact phrase or question did you type into the AI tool? (Optional — helps us understand how people search.)

Q12
Multiple Choice

Which age range do you fall into?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q13
Message

That wraps up the survey — thank you! Your answers help us understand and improve how AI tools represent our brand to people like you.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Directly asks which AI tools (ChatGPT, Gemini, Copilot, etc.) respondents have used for category research and how often your brand comes up in their recommendations, rather than treating 'brand awareness' as a generic construct.
  • Includes a favorability rating and a matrix specifically about what AI tools have said about your brand versus alternatives, plus a ranking of trusted decision sources — giving a full picture of AI-influenced consideration.
  • An AI-moderated follow-up interview reconstructs the respondent's actual recent AI search — the real prompt, the answer given, and the resulting decision — instead of relying on recalled multiple-choice answers alone.
  • Captures the literal phrase typed into the AI tool as a short-text response, and closes with a question on whether an AI recommendation directly influenced a purchase, linking AI visibility to real buying behavior.

QuestionPro

Brand mindset IQ survey questions + sample questionnaire template

This is a general brand perception/mindset questionnaire covering awareness, consideration, and equity — presented as a guide with sample questions rather than a ready-to-field, AI-specific instrument. It's relevant as a brand-tracking competitor but not built around AI or chatbot recommendation behavior.

What it does well

  • Established brand-equity framework with structured sample questions from an experienced research team
  • Covers classic funnel metrics like awareness and consideration that are useful for broad brand health tracking

Where it falls short

  • No questions targeting ChatGPT, Gemini, or other AI assistants, or how the brand is discussed by them
  • Static question list with no adaptive follow-up — can't probe a respondent's actual AI conversation or prompt
  • No transparent methodology showing what was asked or how responses were scored

SurveyMonkey

NPS And Brand Loyalty Survey Template

A ready-to-use, fielding-ready template focused on Net Promoter Score and brand loyalty metrics. It's a legitimate brand-perception competitor but oriented toward classic loyalty/advocacy scoring, not toward how AI tools surface or describe a brand.

What it does well

  • Quick to deploy with SurveyMonkey's familiar NPS scoring convention
  • Good for tracking loyalty and advocacy trends over time

Where it falls short

  • No questions about AI tool usage, chatbot recommendations, or favorability of AI-generated brand mentions
  • Fixed-question format with no adaptive interview to reconstruct a respondent's actual AI search session
  • No visibility into prompt wording or answer content — can't tell you what an AI actually said about the brand

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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