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Corporate Marketing Perception & Impact Survey

Gauges how customers and prospects actually experience a company's marketing — which channels land, whether the message is clear and differentiated, and how the brand's qualities come across. An AI follow-up interview digs into the 'why' behind clarity and differentiation scores instead of stopping at the number.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to share your honest impressions of our marketing! This isn't about the product itself — just what you've seen, read, or heard from us. About 5 minutes.

Q02
Multiple ChoiceRequired

In the last 3 months, where have you noticed marketing from (Replace with Company Name)? (Template note: adjust the channel list to match what you actually run.)

  • Company website
  • Social media
  • Email newsletters
  • Online ads
  • Industry events or webinars
  • Word of mouth / referral
  • Press or news coverage
  • Haven't noticed any
Q03
Opinion ScaleRequired

Based on the marketing you've seen, how clearly do you understand what (Replace with Company Name) does and who it's for?

Scale: 1 – 7
Min:Not clear at allMax:Extremely clear
Q04
Opinion ScaleRequired

How different does (Company Name)'s marketing feel compared to other companies in (Replace with Industry)?

Scale: 1 – 7
Min:Not different at allMax:Extremely different
Q05
MatrixRequired

How much do you agree that the marketing you've seen from (Company Name) reflects each of these qualities?

5 rows × 5 columns
  • Trustworthy
  • Innovative
  • Customer-focused
  • Easy to understand
  • Memorable
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
Best–Worst Trade-off (MaxDiff)Required

When deciding whether to engage with a company like (Company Name), which of these types of content matter most to you?

  • Case studies
  • Product demo videos
  • Customer testimonials
  • Blog articles or thought leadership
  • Comparison guides
  • Free trials or samples
  • Webinars or events
  • Pricing transparency
Pick best & worst per setBest:Most influentialWorst:Least influential
Q07
Text Highlight

Here's a sample of our current marketing copy. Please highlight any phrases that stood out to you — good or bad.

(Replace with your own headline and paragraph of marketing copy here. Template note: swap in the actual homepage headline, ad snippet, or email subject line you want tested.)

Q08
Opinion ScaleRequired

Based purely on the marketing you've seen — not your experience as a customer — how likely are you to recommend (Company Name) to a colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
Short Text

In your own words, what's the one thing you'd tell a friend (Company Name) is known for?

Q10
AI Interview

Focus on why the respondent rated message clarity and differentiation the way they did. If either score was low, probe what specifically confused them or which competitor's messaging they'd compare it to unfavorably. If both scores were high, ask which exact phrase, image, or channel made the message land, and whether they can repeat it back in their own words. Tie the discussion back to the channel(s) they said they noticed earlier, and if they said they 'haven't noticed any' marketing, explore what would have gotten their attention.

Q11
Multiple Choice

Which best describes your role in relation to (Company Name)?

  • Current customer
  • Former customer
  • Prospect / evaluating
  • Never engaged directly
  • Prefer not to say
Q12
Multiple Choice

What size is the organization you work for?

  • Just me / freelance
  • 2-50 employees
  • 51-500 employees
  • 501-5,000 employees
  • 5,000+ employees
  • Prefer not to say
Q13
Message

That's everything — thank you for the candid feedback! Your responses feed directly into a review of our marketing messaging and channel mix.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes an AI follow-up interview that specifically probes the 'why' behind clarity and differentiation ratings, rather than stopping at a numeric score
  • Combines channel-recall, opinion-scale, matrix, and MaxDiff questions to triangulate which marketing touchpoints land and which brand qualities come through
  • Uses a text-highlight exercise so respondents mark exact phrases in real marketing copy that stand out or confuse, giving word-level diagnostic detail
  • Captures role and organization-size context so results can be segmented by customer vs. prospect and by company size, then rolls everything into an auto-generated report

QuestionPro

Corporate Marketing Evaluation Survey Template

A fielding-ready template aimed at evaluating how a company's marketing is perceived, covering similar ground to ours (message clarity, channel reach, brand perception). It's a static questionnaire built on QuestionPro's broad survey platform rather than one built specifically around adaptive follow-up probing. Good general-purpose option if you just need standard cross-tab reporting.

What it does well

  • Purpose-built for corporate marketing perception, so questions map closely to this use case
  • Backed by QuestionPro's mature survey platform with broad question-type and reporting support
  • Likely supports large-sample distribution and standard analytics dashboards

Where it falls short

  • No adaptive AI interview to dig into the 'why' behind a clarity or differentiation score — respondents just submit a static form
  • No voice AI interview option or guided screen-share tasks
  • No published per-response quality scoring or transparent prompt methodology

Jotform

New Year's Marketing Campaign Evaluation Form

This is a lightweight form for rating a specific seasonal marketing campaign rather than a general brand-marketing-perception study, so it's narrower in scope than our template. It's a ready-to-use Jotform form built on their drag-and-drop builder, useful for quick campaign feedback but not designed for ongoing brand tracking. Treat it as a campaign-level check-in rather than a full perception/impact survey.

What it does well

  • Quick to deploy and customize using Jotform's drag-and-drop form builder
  • Simple, short format likely to yield high completion rates for a single campaign check-in
  • Easy to embed and share via Jotform's existing distribution tools

Where it falls short

  • Scoped to a single campaign rather than overall brand marketing perception across channels
  • No adaptive AI or voice interview to follow up on open-ended or scaled responses
  • No automated quality scoring or transparent, publishable interview prompts

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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