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Social Media Community Safety & Trust Survey

Measures how safe, respected, and free from harassment or spam your followers feel when engaging with your brand's social media community — comments, replies, and DMs. Built for social media and community managers who need more than sentiment scores; the AI follow-up interview reconstructs a specific safety experience so you know exactly what to fix in moderation.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to share your experience with our social media community! We want to understand how safe and respected you feel when you engage with us online. About 4-5 minutes, and your honest answers help us improve moderation.

Q02
Multiple ChoiceRequired

In the last 30 days, how often have you engaged with (Replace with your brand name)'s social media posts (liking, commenting, replying, or sending a DM)?

  • Never
  • Once or twice
  • Weekly
  • Almost daily
Q03
Opinion ScaleRequired

Overall, how safe and comfortable do you feel engaging publicly (commenting, replying) with our brand's social media community?

Scale: 1 – 7
Min:Not safe at allMax:Extremely safe
Q04
MatrixRequired

How much do you agree with the following statements about our social media community?

5 rows × 5 columns
  • Comments and replies from other followers are generally respectful
  • Our team responds to reported problems in a reasonable time
  • I feel free to express disagreement without being attacked
  • Spam, bots, or scam links are rarely a problem here
  • I trust the brand to take harassment or hate speech seriously
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
Multiple Choice

In the last 30 days, have you witnessed or personally experienced any of the following on our social media channels?

  • Harassment or personal attacks
  • Hate speech or discriminatory comments
  • Spam or bot accounts
  • Scam or phishing links
  • Misinformation about our products or brand
  • Unwanted DMs or solicitation
Q06
Best–Worst Trade-off (MaxDiff)Required

Which of these safety improvements would matter most to you? Pick what you'd most want to see, and what you'd least want to see, from each set.

  • Faster response to reported comments
  • Clearer, published community guidelines
  • Easier tools to block or report bad actors
  • Verified badges to distinguish official accounts from impersonators
  • Better automatic filtering of spam and bots
  • More transparency about moderation decisions
  • A visible option to flag misinformation
  • Dedicated staff monitoring comments during live events
Pick best & worst per setBest:Matters mostWorst:Matters least
Q07
Opinion ScaleRequired

How likely are you to keep engaging with our social media community over the next few months?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q08
AI Interview

Reconstruct a specific moment where the respondent felt unsafe, uncomfortable, or lost trust while engaging with our social media community — what happened, what they saw or experienced, whether they reported it, and how (or whether) it was resolved. If they selected 'None' for negative experiences, probe instead what would make them feel even more comfortable posting or commenting publicly. Anchor on their safety rating and the improvement they ranked highest.

Q09
Multiple Choice

Setting our brand aside, do you feel the social media platform itself (Replace with e.g. Instagram, X, TikTok) does enough to protect users from harassment and abuse?

  • Yes, definitely
  • Somewhat
  • No, not really
  • Not sure
Q10
Multiple Choice

Which platform do you most often use to follow or interact with our brand?

  • Instagram
  • TikTok
  • X (Twitter)
  • Facebook
  • YouTube
  • LinkedIn
  • Other
  • Prefer not to say
Q11
Multiple Choice

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
Message

Thank you for sharing your experience! Your answers go directly into our community safety review, helping us improve moderation and make our social spaces safer for everyone.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond a single sentiment score by combining an opinion scale on public safety/comfort, a matrix of trust statements, and a max-diff prioritization of safety fixes, so you get both a metric and a ranked action list.
  • The AI follow-up interview reconstructs the specific moment a follower felt unsafe, uncomfortable, or harassed — giving moderation teams a concrete incident to review instead of a vague low score.
  • Separates brand-level moderation issues from platform-level ones with a dedicated question asking whether the platform itself (not just your brand's community) feels safe, helping you route fixes correctly.
  • Captures recent behavior (30-day engagement and witnessed/experienced harassment or spam) alongside forward-looking retention risk (likelihood to keep engaging), so you can connect safety issues to churn.

SurveyMonkey

Social Media Safety Survey Template & Questions

A directly comparable, fielding-ready template focused on social media safety perceptions. It's a static, pre-written questionnaire meant to be launched as-is or lightly edited, backed by SurveyMonkey's broad survey infrastructure and analytics.

What it does well

  • Ready-to-use template requiring no build time
  • Backed by an established, widely-used survey platform with mature reporting/analytics
  • Likely easy to distribute across channels given SurveyMonkey's distribution tools

Where it falls short

  • Fixed question set with no adaptive AI follow-up to probe deeper into a specific unsafe experience
  • No voice AI interview or screen-share task option for richer qualitative detail
  • No automated per-response quality scoring or transparent prompt methodology

QuestionPro

Social Media Survey+Free Questionnaire Template

A general-purpose social media survey template covering broad usage and engagement questions rather than one purpose-built for safety, harassment, or trust. Useful as a general community pulse-check but not a direct substitute for a dedicated safety/trust instrument.

What it does well

  • Broad, flexible question bank applicable to many social media research goals
  • Established platform with customization options
  • Free template lowers barrier to quick deployment

Where it falls short

  • Not purpose-built for harassment/safety measurement, so key trust questions would need to be authored from scratch
  • Static questions only — no adaptive AI follow-up to reconstruct a specific incident
  • No automated quality scoring or transparent prompt disclosure for any AI-assisted steps

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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