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Product Demo Feedback Survey for Prospects

Captures how well a sales demo matched a prospect's actual use case, whether the pacing worked, what questions went unanswered, and how likely they are to move forward — with an AI follow-up that digs into the specific gaps and objections closed questions can't surface, so reps know exactly what to fix before the next call.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for taking the demo with us! We'd love your honest take — it helps us make the next one more useful for people like you. This will take about 7 minutes.

Q02
Multiple ChoiceRequired

How relevant was the demo to your specific use case?

  • Extremely relevant
  • Somewhat relevant
  • Slightly relevant
  • Not relevant at all
Q03
Opinion ScaleRequired

How was the pacing of the demo?

Scale: 1 – 5
Min:Much too slowMax:Much too fast
Q04
MatrixRequired

Rate the demo on each of the following:

4 rows × 5 columns
  • Relevance to your use case
  • Clarity of explanations
  • Depth of technical detail
  • Handling of your specific questions
Columns: Poor · Fair · Good · Very good · Excellent
Q05
Multiple ChoiceRequired

Did the demo leave any of your questions unanswered?

  • Yes, several questions remain
  • Yes, one or two things
  • No, everything was covered
  • Not sure yet
Q06
AI Interview

Find out specifically what was left unanswered or felt off-target for this prospect's use case: what feature or scenario they needed to see but didn't, and what would have made the demo click. If they said everything was covered, probe whether anything still feels like a risk to moving forward, and what that risk is specifically.

Q07
Opinion ScaleRequired

How likely are you to move forward to a next step (trial, proposal, or contract) after this demo?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q08
Multiple ChoiceRequired

What's the most likely next step for you right now?

  • Schedule a follow-up demo
  • Move to a trial or pilot
  • Request pricing or a proposal
  • Need to consult internal stakeholders first
  • Not moving forward
Q09
Long Text

What, if anything, would need to be true for you to move forward?

Q10
Multiple Choice

What's your role in this decision?

  • Final decision-maker
  • Key influencer
  • Evaluator/researcher
  • End user
  • Prefer not to say
Q11
Multiple Choice

What's the size of your organization?

  • 1-50 employees
  • 51-200 employees
  • 201-1,000 employees
  • 1,001-5,000 employees
  • 5,000+ employees
  • Prefer not to say
Q12
Message

That's everything — thank you for the candid feedback! Your responses go straight to the sales team to sharpen how we tailor demos to prospects like you.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes a dedicated AI follow-up (AI follow-up interview) that digs into exactly what was left unanswered or felt off-target for each prospect, not just a flag that something was missing
  • Pairs a relevance check (multiple-choice) and pacing rating (rating-scale) with a full matrix rating so reps see both overall fit and item-by-item scoring
  • Directly tracks deal-stage signals — likelihood to move forward, most likely next step, and what would need to be true to advance — alongside role and org size for segmentation
  • Closes with a open-text prompt on decision conditions, giving reps a concrete 'what to fix before next call' list instead of just satisfaction scores

SurveySparrow

Product Feedback Survey Template

A general product feedback template rather than one built around a sales demo specifically — no fields for demo pacing, unanswered questions, or next-step likelihood. It's a fielding-ready static template on a broader survey platform, useful for general feedback but not demo-stage sales qualification.

What it does well

  • Ready-to-use template on an established survey platform
  • Likely supports standard question types (rating, multiple choice, open text)
  • Positioned for general product feedback use cases beyond just demos

Where it falls short

  • No adaptive AI follow-up to probe specific objections or gaps — closed questions can't surface what a prospect didn't say
  • Not tailored to demo-specific signals like pacing, use-case fit, or next-step readiness
  • No published methodology or per-response quality scoring

Typeform

Beta Product Feedback Survey Template

Built for beta product feedback rather than post-demo sales feedback, so it's a comparable survey-building approach but not the same use case. It's a static, fielding-ready form with Typeform's conversational UI, not an interview that adapts to individual answers.

What it does well

  • Clean, conversational form UI that Typeform is known for
  • Ready to field immediately for beta-stage feedback
  • Likely includes rating and open-text question types

Where it falls short

  • Static question set — no AI follow-up to dig into unanswered questions or objections
  • Not structured around demo-specific outcomes like pacing or move-forward likelihood
  • No automated per-response quality scoring or transparent prompt logic

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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