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Hotel Guest Journey & Satisfaction Survey

Measures guest satisfaction across the full hotel journey—from booking through post-stay—to identify friction points, evaluate perceived value, and predict rebooking likelihood.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

20 questions · ~4 min
Q01
Long Text

Welcome! This survey asks about your most recent stay booked with us. Your participation is voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential and will be reported in aggregate to improve our guest experience. This should take about 5–7 minutes.

Q02
Long Text

How recently did you complete the stay you booked with us?

Q03
Multiple Choice

How did you book this stay?

Q04
Long Text

How useful were the pre-trip communications and reminders you received?

Q05
Long Text

Overall, how fair was the total price you paid for this stay?

Q06
Long Text

How satisfied were you with your overall experience on this trip?

Q07
Long Text

What is your age?

Q08
Long Text

Thank you for sharing your feedback—it helps us improve the experience for every guest. Safe travels!

Q09
Multiple Choice

What was the primary purpose of this trip?

Q10
Long Text

How easy was it to complete your booking?

Q11
Multiple Choice

Which of the following issues, if any, did you experience during your stay? (Select all that apply)

Q12
Long Text

Rank the following from most to least impact on your decision to book with us.

Q13
Long Text

How likely are you to book with us again for a future trip?

Q14
Multiple Choice

Which best describes your gender?

Q15
Long Text

How clear was the pricing and fee breakdown during the booking process?

Q16
Long Text

If you contacted customer support during this trip, how satisfied were you with the assistance you received?

Q17
AI Interview

We'd like to learn more about your experience. An AI moderator will ask you a couple of follow-up questions based on what you've shared so far.

Q18
Long Text

Where do you live?

Q19
Long Text

How clear was the cancellation and refund policy during booking?

Q20
Long Text

Based on your responses in this survey, is there anything else you would like to share about your experience or suggestions for improvement?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.