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Open House Visitor Feedback Survey

Captures how visitors reacted to a specific property right after touring it — first impressions, price perception, and likelihood to make an offer — for listing agents and sellers. The AI follow-up interview digs into the specific hesitations or dealbreakers behind a visitor's purchase interest instead of settling for a generic rating.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks so much for touring the property today! Your honest feedback helps the seller and agent understand how buyers are responding. This will take about 7 minutes.

Q02
Multiple ChoiceRequired

Which best describes you?

  • First-time homebuyer
  • Repeat homebuyer
  • Real estate investor
  • Real estate agent (touring for a client)
  • Neighbor or curious visitor
  • Other
Q03
Multiple Choice

How did you learn about this open house?

  • Online listing (Zillow, Redfin, etc.)
  • Yard sign
  • My real estate agent
  • Social media
  • Word of mouth
  • Other
Q04
Rating ScaleRequired

What was your first impression of the property, including curb appeal and overall condition?

Range: 1 – 5
Min:PoorMax:Excellent
Q05
MatrixRequired

Please rate the property on each of the following.

7 rows × 5 columns
  • Asking price
  • Location
  • Layout / floor plan
  • Condition and updates
  • Size / square footage
  • +2 more
Columns: Poor · Fair · Good · Very good · Excellent
Q06
Price Sensitivity (Van Westendorp)

Thinking about this specific home, please answer honestly based on what you saw today.

  • At what price would you consider this home so inexpensive that you'd question its quality or condition?
  • At what price would you consider this home a bargain — a great buy for the money?
  • At what price would you start to feel this home is getting expensive, though you'd still consider it?
  • At what price would this home be so expensive you would not consider buying it at all?
Q07
Opinion ScaleRequired

How likely are you to make an offer on this home?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q08
AI Interview

Probe the reasoning behind the respondent's likelihood-to-offer rating. If it was low or middling, identify the specific dealbreaker (price, layout, condition, location, competition from other homes) rather than accepting a vague answer. If it was high, confirm what sealed the interest and whether they've toured comparable homes recently. Ask what would need to change, if anything, for them to move forward with an offer.

Q09
Short Text

What, if anything, would need to change about this home for you to make an offer?

Q10
Multiple Choice

How many other homes have you toured in the past 30 days?

  • This is my first
  • 1-2
  • 3-5
  • More than 5
Q11
Multiple Choice

When are you hoping to move or complete a purchase?

  • Within 1 month
  • 1-3 months
  • 3-6 months
  • 6+ months
  • Just browsing
  • Prefer not to say
Q12
Email

If you'd like updates on this property or similar listings, leave your email (optional).

Q13
Message

Thank you for touring today! Your feedback goes directly to the listing agent and seller to help them understand how the home is being received by buyers.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond a star rating with an AI follow-up interview that probes the specific reasoning behind a visitor's likelihood-to-offer score, uncovering hesitations or dealbreakers static forms miss.
  • Includes a Van Westendorp price-perception exercise alongside a first-impression rating and a feature-by-feature matrix, giving sellers a fuller picture of value perception than a single price question.
  • Asks a direct short-text follow-up on what would need to change for the visitor to make an offer, then routes emails only from those who opt in for updates.
  • Captures buyer context (homes toured in the past 30 days, purchase timeline) so listing agents can weigh feedback by how serious and comparison-shopped each visitor is.

Jotform

Open House Feedback Forms

A library of static, drag-and-drop open house feedback form templates aimed at real estate agents collecting visitor impressions. Good for quick, customizable form-building with Jotform's broader form ecosystem, but it's a fixed question set rather than an adaptive interview. No mention of automated scoring or AI-driven follow-up on responses.

What it does well

  • Multiple ready-made template variations to choose from
  • Easy drag-and-drop customization within Jotform's established form builder
  • Integrates with Jotform's wider suite of form/report tools

Where it falls short

  • Static question set with no adaptive AI follow-up to probe hesitations or dealbreakers
  • No automated per-response quality scoring
  • No transparent, published interview prompts or methodology

SurveySparrow

Free Open House Feedback Form Template

A free, ready-to-use open house feedback form template positioned for conversational-style surveys. It emphasizes a friendlier chat-like question flow but the underlying template is still a fixed sequence of pre-written questions. No indication of AI-generated follow-up questions tailored to individual answers.

What it does well

  • Conversational, chat-style survey format that can feel less clinical to respondents
  • Free template available for immediate use
  • Part of SurveySparrow's broader survey/reporting platform

Where it falls short

  • No adaptive AI interview to dig deeper into a visitor's specific reasoning
  • No automated quality scoring of individual responses
  • No voice AI interview option for on-site, hands-free feedback capture

Typeform

Open House Feedback Form

A polished, one-question-at-a-time template well-suited to mobile feedback collection right after a tour. It's built for visual appeal and completion rates rather than deep qualitative probing, and the questions are fixed regardless of how a visitor answers. No pricing-perception or offer-likelihood analytics beyond whatever is manually configured.

What it does well

  • Clean, mobile-friendly, one-question-at-a-time interface
  • Typeform's signature polished design and easy sharing
  • Simple to customize question wording within the template

Where it falls short

  • No AI-driven follow-up questioning based on individual responses
  • No built-in Van Westendorp-style price sensitivity questioning noted
  • No automated report generation summarizing dealbreakers across respondents

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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