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Movie Rental Experience & Pricing Survey

Explores how people choose, pay for, and feel about movie rentals — from kiosks to on-demand streaming rentals — covering catalog satisfaction, pricing thresholds, and feature priorities. An AI follow-up interview digs into the specific decision behind a respondent's most recent rental to surface real friction, not just stated preferences. Built for streaming platforms, kiosk operators, and video-on-demand teams.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

14 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to share your movie rental habits! This covers how you find, pay for, and watch rented movies. About 8 minutes, and there are no wrong answers.

Q02
Multiple ChoiceRequired

In the last 3 months, how have you rented movies? (Select all that apply)

  • Streaming rental on a platform I already subscribe to
  • Streaming rental on a standalone app/store
  • Physical rental kiosk (e.g., grocery store, pharmacy)
  • Physical rental store
  • Rented from a friend/family member or shared account
  • I haven't rented a movie in the last 3 months
Q03
Multiple ChoiceRequired

About how often do you rent a movie (as opposed to using something already included in a subscription)?

  • Weekly or more
  • A few times a month
  • About once a month
  • A few times a year
  • Rarely or never
Q04
Rating ScaleRequired

How satisfied are you with the selection of movies available to rent from the service(s) you use?

Range: 1 – 5
Min:Very dissatisfiedMax:Very satisfied
Q05
MatrixRequired

Rate your typical experience with each part of renting a movie:

5 rows × 5 columns
  • Finding a movie you actually want to watch
  • Price compared to the value you get
  • Checkout/payment process
  • Video and audio quality once it starts playing
  • Rental duration (how long you have to watch it)
Columns: Very poor · Poor · Okay · Good · Very good
Q06
Best–Worst Trade-off (MaxDiff)Required

When choosing where to rent a movie, which of these matters most to you, and which matters least?

  • Low price per rental
  • New releases available quickly
  • Wide catalog of older/niche titles
  • Simple, fast checkout
  • High video/audio quality
  • Ability to rent across multiple devices
  • Personalized recommendations
  • Longer viewing window before rental expires
Pick best & worst per setBest:Matters mostWorst:Matters least
Q07
Price Sensitivity (Van Westendorp)Required

Thinking about renting a brand-new movie release digitally for 48 hours of viewing access:

  • At what price would this rental be so cheap you'd question its quality?
  • At what price would this rental be a bargain?
  • At what price would this rental start to feel expensive, but you'd still consider it?
  • At what price would this rental be too expensive for you to consider?
Q08
Multiple Choice

In the last 3 months, have you run into any of these problems while trying to rent a movie?

  • Couldn't find the movie I wanted anywhere
  • Price felt too high for a single rental
  • Payment or checkout issue
  • Playback/streaming problems
  • Confusing rental window or expiration rules
  • No problems
Q09
Opinion ScaleRequired

How likely are you to recommend the movie rental service you use most to a friend or family member?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q10
AI Interview

Reconstruct the respondent's most recent movie rental from start to finish: what made them decide to rent instead of using something already included in a subscription, how they picked the specific title, and whether anything (price, availability, checkout, playback) almost made them give up. If they said they haven't rented recently, probe what would need to change for them to rent again.

Q11
Message

Quick last step — a couple of background questions to help us understand patterns across different renters. All optional.

Q12
Multiple Choice

Which age range are you in?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q13
Multiple Choice

How many streaming subscriptions (like Netflix, Prime Video, Disney+, etc.) does your household currently pay for?

  • None
  • 1
  • 2-3
  • 4-5
  • 6 or more
  • Prefer not to say
Q14
Message

That's everything — thank you! Your answers help shape rental pricing, catalog decisions, and checkout improvements for future updates.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes an AI follow-up interview that reconstructs the respondent's actual most recent rental decision, surfacing real friction instead of just stated preferences
  • Uses a Van Westendorp pricing question specifically calibrated to a 48-hour digital rental of a new release, giving actionable price thresholds rather than generic satisfaction scores
  • Combines a MaxDiff exercise on rental-choice priorities with a matrix rating of each step of the rental experience, so both what matters and where it breaks down are captured in one flow
  • Closes with screened demographic and streaming-subscription-count questions to segment findings by household viewing behavior

QuestionPro

Movie rental survey questions + sample questionnaire template

This is a static sample questionnaire page covering movie rental habits and satisfaction, presented as a reference template rather than a ready-to-field adaptive instrument. It's a reasonable starting point for question wording but requires manual customization and fielding through QuestionPro's separate survey tools. No pricing-methodology question (like Van Westendorp) or task-based interview component is evident from the page.

What it does well

  • Provides pre-written sample questions specific to movie rental habits
  • Backed by an established general-purpose survey platform with broad distribution and analysis tooling
  • Free to view and adapt as a starting questionnaire

Where it falls short

  • Static question list with no adaptive AI follow-up to probe individual respondents' actual last rental decision
  • No indication of built-in pricing-sensitivity methodology (e.g., Van Westendorp) or MaxDiff prioritization in the template
  • No transparent, publishable AI prompt methodology or automated per-response quality scoring

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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