Q01
Message
All templates
Fitness Class Experience & Retention Survey
Measures how members experience your fitness classes — instructor quality, class energy, scheduling, and value — and what drives them to keep coming back or drift away. An AI follow-up interview digs into the real story behind their satisfaction and renewal likelihood. Built for gym, studio, and boutique fitness operators tracking member experience and churn risk.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
14 questions · ~7 min
Q02
Multiple ChoiceRequired
In the last 30 days, how many classes have you attended here?
- None
- 1-2 classes
- 3-5 classes
- 6-10 classes
- More than 10 classes
Q03
Multiple ChoiceRequired
Which types of classes have you attended in the last 30 days? (Select all that apply.)
- Cycling
- Strength/weights
- HIIT/bootcamp
- Yoga/mobility
- Dance/cardio
- Pilates/barre
Q04
MatrixRequired
Thinking about your recent classes, how would you rate each of the following?
5 rows × 5 columns
- Instructor's coaching and ability to correct form
- Class energy and pacing
- Music and atmosphere
- Facility cleanliness and equipment condition
- Ease of booking a spot in class
Columns: Poor · Below Average · Average · Good · Excellent
Q05
Rating ScaleRequired
Overall, how satisfied were you with your most recent class?
Range: 1 – 5
Min:Very dissatisfiedMax:Very satisfied
Q06
Opinion ScaleRequired
How likely are you to recommend (Replace with Studio/Gym Name) to a friend or colleague? (Template note: insert your studio name before launching.)
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q07
Best–Worst Trade-off (MaxDiff)Required
When you choose to attend a class, which of these factors matters most to you — and which matters least?
- Instructor's coaching and energy
- Variety of class types offered
- Schedule convenience
- Music and atmosphere
- Value for the price
- Visible fitness results over time
- Community and social vibe
- Cleanliness and equipment quality
Pick best & worst per setBest:Matters mostWorst:Matters least
Q08
Price Sensitivity (Van Westendorp)Required
Thinking about a monthly unlimited class membership at (Replace with Studio/Gym Name), please answer the following. (Template note: adjust the membership type/price range to match your offering.)
- At what monthly price would you consider the membership so cheap that you'd question its quality?
- At what monthly price would you consider the membership a bargain — a great deal for the money?
- At what monthly price would you consider the membership starting to get expensive, but still worth considering?
- At what monthly price would you consider the membership too expensive to consider?
Q09
Multiple ChoiceRequired
How likely are you to renew or continue your membership in the next 3 months?
- Very likely
- Somewhat likely
- Unsure
- Somewhat unlikely
- Very unlikely
Q10
AI Interview
Anchor on the respondent's most recent class and their renewal likelihood answer. If they rated satisfaction or recommendation likelihood low, probe specifically what went wrong that day (instructor, crowding, scheduling, results) and what would need to change for them to feel differently. If they rated high, find out what single element they'd be most upset to lose. If they indicated they're unlikely to renew, ask directly what would need to happen in the next 30 days to change their mind.
Q11
Message
Almost done — just two quick optional questions to help us understand who we're hearing from.
Q12
Multiple Choice
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q13
Multiple Choice
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q14
Message
Thank you for sharing your feedback! Your responses go straight to our team to improve class quality, scheduling, and pricing — no individual answers are shared outside our operations review.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond static ratings with an AI follow-up interview that digs into the real story behind a member's satisfaction and renewal likelihood, anchored to their most recent class experience.
- Combines quantitative diagnostics (instructor, energy, scheduling, value ratings via a matrix question, satisfaction rating, and recommend likelihood) with pricing sensitivity through a Van Westendorp module and trade-off prioritization via MaxDiff.
- Directly targets churn risk with a dedicated renewal-likelihood question that feeds the AI interview, rather than treating retention as an afterthought.
- Transparent, conversational flow with chat messages framing the survey and optional demographic questions at the end, plus automated scoring and an auto-generated report for gym/studio operators.
Jotform
Fitness Class Evaluation Form TemplateA static, fielding-ready evaluation form for gathering feedback on individual fitness classes. It's built on Jotform's drag-and-drop form builder, so it's easy to customize but limited to fixed question sets. No mechanism for probing deeper into why a member is satisfied or at risk of leaving.
What it does well
- Quick to deploy and customize via Jotform's form builder
- Familiar form format for members to complete
- Likely supports embedding on websites or kiosks for post-class feedback
Where it falls short
- No adaptive follow-up questioning — every respondent sees the same fixed fields
- No built-in per-response quality scoring or automated retention analysis
- No pricing-sensitivity or trade-off prioritization question types for membership decisions
QuestionPro
Fitness Class Survey Questions + Sample Questionnaire TemplateThis is presented as a sample questionnaire and question bank rather than a single polished, ready-to-field survey — useful as a reference for question wording and structure. It covers general fitness class topics but reads more like a guide than a purpose-built retention instrument.
What it does well
- Broad library of sample fitness-class questions to draw from
- Backed by QuestionPro's established survey platform features (logic, distribution, reporting)
- Useful starting point for teams writing their own questionnaire
Where it falls short
- Sample question list, not a cohesive turnkey survey flow purpose-built for churn/retention
- No adaptive AI interviewing to follow up on open-ended answers
- No transparent, publishable prompt methodology for any AI-assisted components
Typeform
Free Class Feedback Form TemplateA general class feedback form with Typeform's conversational, one-question-at-a-time UI, which makes for a pleasant static survey-taking experience. It's aimed at classes broadly (not fitness-specific retention) and stops at collecting ratings/opinions rather than probing the 'why' behind them.
What it does well
- Polished, conversational UI known for high completion rates
- Free to use and quick to launch
- Flexible enough to adapt for various class types, not just fitness
Where it falls short
- No adaptive AI follow-up to explore renewal drivers or dissatisfaction in depth
- No membership pricing-sensitivity (Van Westendorp) or feature trade-off (MaxDiff) question types
- No automated quality scoring or auto-generated retention-focused reporting
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.