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Internal Company Communications Effectiveness Survey

Evaluates how well your company's internal communications inform, engage, and reach employees across channels like email, town halls, and chat tools. Includes a statement battery and a prioritization exercise, plus an AI follow-up that digs into a specific recent example of a communication that worked or fell short.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

15 questions · ~8 min
Q01
Message

Hi! We're reviewing how well company communications are working for employees like you — things like emails, town halls, and team updates. This takes about 8 minutes and your honest feedback helps us fix what's not landing.

Q02
Multiple ChoiceRequired

Which of the following do you currently rely on most to learn about company news and decisions?

  • Company-wide email
  • Manager or team meetings
  • All-hands or town hall meetings
  • Intranet or company portal
  • Slack, Teams, or other chat channels
  • Word of mouth from coworkers
  • Social media or external news
Q03
Opinion ScaleRequired

In the last month, how well informed have you felt about company decisions that affect your work?

Scale: 1 – 7
Min:Not informed at allMax:Extremely well informed
Q04
MatrixRequired

How much do you agree with each statement about company communications overall?

6 rows × 5 columns
  • Communications are clear and easy to understand
  • Updates arrive frequently enough for me to stay current
  • What's communicated is relevant to my role
  • I trust the information I receive from leadership
  • Important updates reach me before I hear about them elsewhere
  • +1 more
Columns: Strongly Disagree · Disagree · Neutral · Agree · Strongly Agree
Q05
Rating Scale

How would you rate the clarity of the most recent all-hands or town hall meeting you attended?

Range: 1 – 5
Min:Very unclearMax:Very clear
Q06
Multiple ChoiceRequired

In a typical week, how often do you actually read company-wide emails or newsletters, rather than just skim or skip them?

  • Never — I skip them
  • Rarely — just the subject line
  • Sometimes — I skim the content
  • Usually — I read most of it
  • Always — I read it thoroughly
Q07
Best–Worst Trade-off (MaxDiff)Required

Which of these improvements would make the biggest difference to how you experience company communications?

  • More frequent updates from leadership
  • Clearer, jargon-free writing
  • More opportunities to ask questions live
  • Faster communication of changes affecting my job
  • More transparency about the reasons behind decisions
  • Better organization of information (one place to find things)
  • More engaging or visual formats like video or infographics
  • More recognition of team or frontline accomplishments
Pick best & worst per setBest:Would help mostWorst:Would help least
Q08
RankingRequired

Rank the following channels in the order you'd most prefer to receive important company updates through.

  1. Company-wide email
  2. All-hands or town hall meetings
  3. Intranet or company portal
  4. Slack, Teams, or other chat channels
  5. Manager one-on-ones
  6. Video messages from leadership
Drag to rank
Q09
AI InterviewRequired

Probe the respondent's rating of how informed they feel about company decisions: ask for one specific, recent decision or change that affected their work, walk through exactly how and when they first heard about it, whether the information was clear and arrived with enough lead time, and what would have made it better. If they rated themselves as well informed, find out which channel or moment made that possible so it can be replicated elsewhere.

Q10
Long Text

What's one thing about how the company communicates that you'd change if you could?

Q11
Message

Just a few optional background questions to help us compare results across teams.

Q12
Multiple Choice

Which department or function do you primarily work in?

  • Sales
  • Marketing
  • Engineering or Product
  • Operations
  • Customer Support
  • Finance or HR
  • Other
  • Prefer not to say
Q13
Multiple Choice

How long have you worked at the company?

  • Less than 6 months
  • 6 months to 2 years
  • 2 to 5 years
  • More than 5 years
  • Prefer not to say
Q14
Multiple Choice

Which best describes your role level?

  • Individual contributor
  • Manager
  • Senior leader or executive
  • Prefer not to say
Q15
Message

Thanks so much for your honest feedback! Your responses will be combined with your colleagues' to shape a plan for clearer, more useful company communications.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Combines a statement battery and matrix ratings on communications with a channel-preference ranking and a max-diff prioritization exercise, giving both breadth and forced-tradeoff data
  • Includes an adaptive AI follow-up interview that digs into a specific recent example tied to the respondent's own rating of how informed they feel about company decisions
  • Captures open-ended improvement ideas through a long-text question alongside structured questions on email, town halls, and chat tool usage
  • Gathers lightweight demographic context (department, tenure, role level) to let teams compare results across groups without lengthening the core survey

QuestionPro

Company Communication Survey | Communication survey questions

This is a static, ready-to-use survey template covering employee perceptions of internal company communications, similar in topic to ours. It relies on fixed question sets rather than any adaptive follow-up, so all respondents are asked the same questions regardless of their answers. It's a fielding-ready template, but the depth of insight depends entirely on the pre-written question list.

What it does well

  • Directly on-topic for evaluating internal company communications
  • Ready-to-deploy template with established survey questions
  • Backed by QuestionPro's broader survey platform and distribution tools

Where it falls short

  • No adaptive AI follow-up questions, so unclear or interesting responses can't be probed further
  • No voice AI interview option for richer qualitative feedback
  • No published prompt-level methodology or automated per-response quality scoring

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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