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Graphic Design Request Intake & Creative Brief Survey

Captures a complete brief for an internal or client graphic design request — project type, goal, audience, brand constraints, and priority trade-offs — so designers stop guessing what 'good' looks like. An AI follow-up interview digs into the real goal behind the ask and surfaces conflicting stakeholder expectations before work begins.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for submitting a design request! A few quick questions help the designer nail the brief on the first try instead of the third. About 7 minutes.

Q02
Multiple ChoiceRequired

What kind of design do you need?

  • Logo or brand mark
  • Social media graphics
  • Print materials (flyer, brochure, poster)
  • Presentation or pitch deck
  • Packaging design
  • Web or app UI graphics
  • Signage or environmental graphics
  • Other
Q03
Long TextRequired

In your own words, what should this design accomplish — and what does success look like once it's out in the world?

Q04
Short TextRequired

Who is the primary audience that will see or use this design?

Q05
Multiple ChoiceRequired

Do you have existing brand guidelines this design needs to follow?

  • Yes, strict guidelines must be followed exactly
  • Yes, but some creative flexibility is fine
  • No formal guidelines exist yet
  • Not sure — need guidance from the designer
Q06
Best–Worst Trade-off (MaxDiff)Required

For this specific request, which of these matter most and least?

  • Visual impact / eye-catching design
  • Consistency with existing brand identity
  • Clarity of the core message
  • Creative originality or uniqueness
  • Turnaround speed
  • Cost efficiency
  • Ease of future edits or reuse
Pick best & worst per setBest:Matters mostWorst:Matters least
Q07
MatrixRequired

How important is each of these elements for this specific piece?

5 rows × 4 columns
  • Color palette
  • Typography
  • Imagery or illustration style
  • Layout and composition
  • Tone of voice in any copy/text
Columns: Not important · Somewhat important · Very important · Critical
Q08
Opinion ScaleRequired

How flexible is the deadline for this request?

Scale: 1 – 5
Min:Completely flexibleMax:Fixed, non-negotiable deadline
Q09
DateRequired

When do you need the final files delivered?

Q10
File upload

Upload any reference images, brand guidelines, or examples you'd like the designer to see (optional).

Q11
AI Interview

Explore the real-world context behind this request: what prompted it, who the key stakeholders and approvers are, and what success looks like in the requester's own words. If they mentioned strict or unclear brand guidelines, or ranked conflicting priorities in the trade-off question, probe how those tensions should be resolved. Surface any specific must-have or must-avoid elements they haven't already listed, and flag if their stated audience and stated goal seem mismatched.

Q12
Multiple Choice

Which department are you submitting this request for?

  • Marketing
  • Product
  • Sales
  • Executive / Leadership
  • Other department
  • Prefer not to say
Q13
Message

That's everything — thank you! Your brief goes straight to the design team, and the AI follow-up notes help them get it right the first time.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond checkbox fields with an AI follow-up interview that probes the real goal behind the request and surfaces conflicting stakeholder expectations before design work starts.
  • Uses a MaxDiff and importance matrix to force explicit prioritization of trade-offs (e.g., speed vs. polish vs. brand fit), not just an open 'notes' box.
  • Captures deadline flexibility, brand guideline status, department, and reference file uploads alongside open-ended goal and audience questions for a genuinely complete brief.
  • Automated per-response quality scoring and an auto-generated report mean designers get a structured, review-ready brief instead of a raw form dump.

Jotform

Graphic Design Request Form Template

A standard fielding-ready intake form for collecting design requests, likely with typical fields like project type, deadline, and file attachments. It's built for quick deployment and integrates with Jotform's broader form ecosystem, but it functions as a static data-collection form rather than a probing interview.

What it does well

  • Ready-to-use template within a mature, widely adopted form builder
  • Likely supports file uploads and basic conditional logic
  • Easy to customize and embed for internal or client-facing use

Where it falls short

  • No adaptive follow-up questioning — respondents can't be probed further if their brief is vague or contradictory
  • No mechanism to surface conflicting stakeholder expectations before work begins
  • No automated quality scoring or auto-generated brief/report output

SurveySparrow

Graphic Design Request Form Template

A conversational-style form template for capturing design requests, benefiting from SurveySparrow's chat-like UI for a friendlier intake experience. It covers the basics of a design brief but remains a fixed question set with no real-time probing of underlying goals.

What it does well

  • Conversational, chat-style interface that may feel more approachable than a static form
  • Likely includes rating/scale questions for prioritization
  • Mobile-friendly design suited for quick submissions

Where it falls short

  • No AI-driven follow-up to dig into the real motivation or resolve conflicting asks
  • No published methodology for how responses are interpreted or scored
  • Lacks structured trade-off tools like MaxDiff for prioritizing design elements

Typeform

Design Request Form Template

A polished, one-question-at-a-time form template well-suited to collecting design requests in a visually appealing format. It's a fielding-ready template but, like the others, relies on a fixed question flow rather than any adaptive interviewing.

What it does well

  • Clean, guided one-question-at-a-time UX that reduces form fatigue
  • Strong visual design and branding customization options
  • Good for capturing structured basics like project type and deadlines

Where it falls short

  • No adaptive AI interview to explore context, stakeholders, or hidden conflicts behind the request
  • No per-response quality scoring or automated brief generation
  • No voice-based interview option for richer, more natural responses

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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