Q01
Message
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Extended Warranty Purchase Decisions & Buyer Profile
Surveys customers who did (or didn't) buy an extended warranty or protection plan to uncover what drove the decision, how they rate the value and claims experience, and who these buyers are demographically. An AI follow-up interview digs into the reasoning behind the purchase call, giving revenue teams the 'why' behind attach-rate and pricing decisions.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
15 questions · ~8 min
Q02
Multiple ChoiceRequired
Which of these products have you purchased an extended warranty or protection plan for in the last 12 months? (Replace with your product categories, e.g. laptop, appliance, vehicle.)
- (Replace with product category A)
- (Replace with product category B)
- (Replace with product category C)
Q03
Multiple ChoiceRequired
What was the main reason you decided to purchase (or skip) the extended warranty?
- Peace of mind against unexpected repair costs
- The product/brand has a history of needing repairs
- A salesperson recommended it strongly
- It was bundled at a good price
- I decided the coverage wasn't worth the cost
- I didn't know it was available
Q04
Opinion ScaleRequired
At the time you made your decision, how confident were you that you would actually need to use the warranty?
Scale: 1 – 5
Min:Not at all confidentMax:Very confident
Q05
MatrixRequired
How important was each of the following in your decision about the warranty?
5 rows × 5 columns
- Upfront price of the plan
- Length of coverage
- Deductible or fees per claim
- Recommendation from the salesperson
- Past experience needing repairs on similar products
Columns: Not important · Slightly important · Important · Very important · Extremely important
Q06
Multiple ChoiceRequired
Have you filed a claim under this warranty or protection plan?
- Yes, one or more times
- No, haven't needed to yet
- No, and coverage has expired
Q07
Rating Scale
If you have filed a claim, how satisfied were you with how it was handled? (If you haven't filed one, rate based on what you expect.)
Range: 1 – 5
Min:Very dissatisfiedMax:Very satisfied
Q08
Opinion ScaleRequired
How likely are you to purchase an extended warranty or protection plan again for a future purchase?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
AI Interview
Reconstruct the real decision-making moment: what specifically made this person say yes or no to the warranty, who or what influenced them (salesperson, past experience, price framing), and whether they felt they understood what was actually covered. If they filed a claim, probe what happened step by step and whether the payout or repair matched their expectation. If they regret their decision either way, find out exactly what would have changed it.
Q10
Message
Just a few quick background questions to help us understand different buyer groups — all optional.
Q11
Multiple Choice
What is your age range?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Q12
Multiple Choice
What is your annual household income?
- Under $30,000
- $30,000–$59,999
- $60,000–$99,999
- $100,000–$149,999
- $150,000 or more
- Prefer not to say
Q13
Multiple Choice
What is the highest level of education you have completed?
- High school or less
- Some college
- Bachelor's degree
- Graduate degree
- Prefer not to say
Q14
Multiple Choice
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q15
Message
That's everything — thank you! Your responses will be combined with others to help us price and design warranty plans that better match what different customers actually value.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond demographics with a full decision-driver flow: main reason to purchase or skip, a matrix rating the importance of specific decision factors, and a confidence-in-decision opinion scale
- Includes a dedicated AI follow-up interview that reconstructs the actual purchase decision moment in the respondent's own words, giving revenue teams qualitative 'why' behind attach-rate and pricing choices, not just closed-ended ratings
- Captures the claims experience (whether a claim was filed and satisfaction with handling) alongside repurchase likelihood, linking value perception to future buying intent
- Pairs behavioral and attitudinal questions with a demographic block (age, income, education, gender) so buyer segments can be cross-tabbed against reasons, satisfaction, and repurchase intent
QuestionPro
Warranty Demographics Survey TemplateA static, ready-to-field template focused on collecting demographic profiles of warranty buyers. It's a genuine topical match but appears scoped narrowly to demographics rather than the full decision journey (reasons, confidence, claims, repurchase intent). No mention of AI-driven follow-up or qualitative probing.
What it does well
- Purpose-built for profiling warranty buyer demographics
- Ready-to-use template format for quick fielding
- Backed by an established survey platform with broad question-type support
Where it falls short
- No adaptive AI follow-up interview to probe the reasoning behind purchase or skip decisions
- No voice AI interview option or guided task/screen-share capability
- No automated per-response quality scoring or transparent prompt methodology mentioned
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.