Measures consumer expectations for AI transparency across products and services, capturing preferred disclosure methods, acceptability thresholds, and trust drivers to inform product labeling and policy decisions.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
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Detailed Reports
Comprehensive insights and recommendations
Template Overview
29
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey explores your expectations about how companies communicate their use of artificial intelligence (AI). It should take approximately 6–8 minutes to complete.
Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your personal opinions. All responses are anonymous and will be reported only in aggregate.
Please click 'Next' to begin.
Q2
Opinion Scale
How familiar are you with artificial intelligence (AI) as it is used in everyday consumer products and services?
Range: 1 – 7
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q3
Multiple Choice
In the last 30 days, have you knowingly used a product or service that uses AI?
Yes
No
Not sure
Q4
Multiple Choice
In which of the following areas have you encountered AI recently? Please select all that apply.
Search results or summaries
Product recommendations on shopping sites
Customer support chat
Social media feed or content recommendations
Email drafting or smart replies
Image or writing assistants
Financial advice or robo-investing
Health or wellness advice apps
Navigation or travel planning
Voice assistants (e.g., Siri, Alexa)
Other
Q5
AI Interview
Please describe one recent interaction you had with a product or service that used AI. What happened, and how did you feel about it?
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 1
Q6
Opinion Scale
Overall, how important is it to you that companies disclose when AI is being used in their products or services?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q7
Opinion Scale
How strongly do you agree or disagree with the following statement: 'Companies have a responsibility to inform consumers whenever AI plays a role in the products or services they offer.'
How important is it that companies disclose AI use in each of the following situations?
When AI helps make decisions about your health or medical care.
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q9
Opinion Scale
How important is it that companies disclose AI use in each of the following situations?
When AI is used to determine your financial eligibility (e.g., loans, insurance).
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q10
Opinion Scale
How important is it that companies disclose AI use in each of the following situations?
When AI generates or personalizes content you see (e.g., news, recommendations).
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q11
Opinion Scale
How important is it that companies disclose AI use in each of the following situations?
When AI is used in customer service interactions (e.g., chatbots).
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q12
Opinion Scale
How important is it that companies disclose AI use in each of the following situations?
When AI assists with low-stakes tasks (e.g., spell-check, autocomplete).
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q13
Opinion Scale
If a company provides a notice about AI use, how necessary is it that the notice includes each of the following?
A clear statement that AI is being used.
Range: 1 – 7
Min: Not at all necessaryMid: NeutralMax: Absolutely necessary
Q14
Opinion Scale
If a company provides a notice about AI use, how necessary is it that the notice includes each of the following?
An explanation of what the AI does and how it affects you.
Range: 1 – 7
Min: Not at all necessaryMid: NeutralMax: Absolutely necessary
Q15
Opinion Scale
If a company provides a notice about AI use, how necessary is it that the notice includes each of the following?
Information about what data the AI uses.
Range: 1 – 7
Min: Not at all necessaryMid: NeutralMax: Absolutely necessary
Q16
Opinion Scale
If a company provides a notice about AI use, how necessary is it that the notice includes each of the following?
An option to opt out or request a human alternative.
Range: 1 – 7
Min: Not at all necessaryMid: NeutralMax: Absolutely necessary
Q17
Opinion Scale
If a company uses AI for minor, low-impact tasks (e.g., spell-check or text formatting), how acceptable or unacceptable is it for them not to disclose this?
If a company fails to disclose meaningful AI use, which of the following actions do you think should be taken? Please select all that apply.
No action necessary
Warning and require clear notice next time
Allow people to opt out or receive refunds
Regulatory fines
Public transparency report
Other (please specify)
Q19
Multiple Choice
Which of the following labels do you think clearly communicate that AI is being used? Please select all that apply.
AI-generated
Assisted by AI
Automated decision
Machine-generated
Computer-assisted
Powered by AI
Algorithmic decision
Bot
Other (please specify)
Q20
Ranking
Please rank the following locations for AI disclosure from most preferred (1) to least preferred.
Drag to order (top = most important)
On the page or screen where AI is used
At checkout or before I confirm
In search results or listings
As an inline label on the specific content
In an email or receipt after the fact
In account settings or a privacy center
Q21
Ranking
Please rank the following reasons why AI disclosure matters to you, from most important (1) to least important.
Drag to order (top = most important)
To make informed choices
To understand accuracy and limitations
To protect privacy and data use
To ensure fairness and non-discrimination
To access a human alternative or opt out
To hold companies accountable
For safety in high-stakes situations
Q22
AI Interview
We'd like to explore your views on AI disclosure a bit further. What do you think is the most important thing companies should do when it comes to being transparent about their use of AI?
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q23
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about how companies should communicate their use of AI.
Max chars
Q24
Multiple Choice
What is your age?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q25
Multiple Choice
How do you describe your gender?
Man
Woman
Non-binary
Prefer not to say
Q26
Multiple Choice
Where do you currently live?
Africa
Asia
Europe
Latin America & Caribbean
Middle East
North America
Oceania
Prefer not to say
Q27
Multiple Choice
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college or associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q28
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Homemaker
Retired
Unemployed
Prefer not to say
Q29
Chat Message
Thank you for completing this survey. Your responses are anonymous and will be used to improve how companies communicate their use of AI. We appreciate your time.
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