Q01
Long Text
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AI Disclosure & Transparency Expectations Survey
Measures consumer expectations for AI transparency across products and services, capturing preferred disclosure methods, acceptability thresholds, and trust drivers to inform product labeling and policy decisions.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
29 questions · ~4 min
Q02
Long Text
How familiar are you with artificial intelligence (AI) as it is used in everyday consumer products and services?
Q03
Long Text
Overall, how important is it to you that companies disclose when AI is being used in their products or services?
Q04
Long Text
If a company provides a notice about AI use, how necessary is it that the notice includes each of the following? A clear statement that AI is being used.
Q05
Multiple Choice
Which of the following labels do you think clearly communicate that AI is being used? Please select all that apply.
Q06
AI Interview
We'd like to explore your views on AI disclosure a bit further. What do you think is the most important thing companies should do when it comes to being transparent about their use of AI?
Q07
Multiple Choice
What is your age?
Q08
Long Text
Thank you for completing this survey. Your responses are anonymous and will be used to improve how companies communicate their use of AI. We appreciate your time.
Q09
Multiple Choice
In the last 30 days, have you knowingly used a product or service that uses AI?
Q10
Long Text
How strongly do you agree or disagree with the following statement: 'Companies have a responsibility to inform consumers whenever AI plays a role in the products or services they offer.'
Q11
Long Text
If a company provides a notice about AI use, how necessary is it that the notice includes each of the following? An explanation of what the AI does and how it affects you.
Q12
Long Text
Please rank the following locations for AI disclosure from most preferred (1) to least preferred.
Q13
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about how companies should communicate their use of AI.
Q14
Multiple Choice
How do you describe your gender?
Q15
Multiple Choice
In which of the following areas have you encountered AI recently? Please select all that apply.
Q16
Long Text
How important is it that companies disclose AI use in each of the following situations? When AI helps make decisions about your health or medical care.
Q17
Long Text
If a company provides a notice about AI use, how necessary is it that the notice includes each of the following? Information about what data the AI uses.
Q18
Long Text
Please rank the following reasons why AI disclosure matters to you, from most important (1) to least important.
Q19
Multiple Choice
Where do you currently live?
Q20
AI Interview
Please describe one recent interaction you had with a product or service that used AI. What happened, and how did you feel about it?
Q21
Long Text
How important is it that companies disclose AI use in each of the following situations? When AI is used to determine your financial eligibility (e.g., loans, insurance).
Q22
Long Text
If a company provides a notice about AI use, how necessary is it that the notice includes each of the following? An option to opt out or request a human alternative.
Q23
Multiple Choice
What is the highest level of education you have completed?
Q24
Long Text
How important is it that companies disclose AI use in each of the following situations? When AI generates or personalizes content you see (e.g., news, recommendations).
Q25
Long Text
If a company uses AI for minor, low-impact tasks (e.g., spell-check or text formatting), how acceptable or unacceptable is it for them not to disclose this?
Q26
Multiple Choice
What is your current employment status?
Q27
Long Text
How important is it that companies disclose AI use in each of the following situations? When AI is used in customer service interactions (e.g., chatbots).
Q28
Multiple Choice
If a company fails to disclose meaningful AI use, which of the following actions do you think should be taken? Please select all that apply.
Q29
Long Text
How important is it that companies disclose AI use in each of the following situations? When AI assists with low-stakes tasks (e.g., spell-check, autocomplete).
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.