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AI Disclosure Survey Template: Consumer Expectations

Customizable survey template to measure consumer expectations for AI disclosure and transparency across products, build trust, and guide policy decisions.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

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Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Multiple Choice
Attention check: To confirm you’re reading carefully, please select “I agree.”
  • I agree
  • I disagree
  • Not sure
Q2
Chat Message
Thanks. Please read each question carefully. You’ll continue now.
Q3
Opinion Scale
How familiar are you with AI used in consumer services in the past 6 months?
Range: 1 – 10
Min: Not at all familiarMid: Somewhat familiarMax: Very familiar
Q4
Multiple Choice
In the last 30 days, have you knowingly used a product or service that used AI?
  • Yes
  • No
  • Not sure
Q5
Multiple Choice
Where have you encountered AI recently? Select all that apply.
  • Search results or summaries
  • Product recommendations on shopping sites
  • Customer support chat
  • Social media feed or content recommendations
  • Email drafting or smart replies
  • Image or writing assistants
  • Financial advice or robo-investing
  • Health or wellness advice apps
  • Navigation or travel planning
  • Voice assistants (e.g., Siri, Alexa)
  • Other
Q6
Short Text
Briefly describe one recent interaction where AI was involved. (Optional)
Max 100 chars
Q7
Rating
Overall, how important is it that companies disclose when AI is used?
Scale: 10 (star)
Min: Not at all importantMax: Extremely important
Q8
Matrix
For each situation, how often should AI use be disclosed?
RowsAlways discloseUsually discloseSometimesRarelyNever
When AI creates or edits content you see•••••
When AI helps decide prices, offers, or eligibility•••••
When AI drafts messages sent to you•••••
When AI assists customer support agents•••••
When AI moderates or filters content•••••
When AI personalizes recommendations•••••
When AI verifies identity or biometrics•••••
Q9
Matrix
How necessary are these elements in an AI-use notice?
RowsNot at all necessarySlightly necessaryModerately necessaryVery necessaryEssential
Whether output was AI-assisted vs fully AI-generated•••••
Purpose of the AI use•••••
Types of data used (e.g., text, images)•••••
How to opt out or reach a human•••••
Who is accountable for outcomes•••••
Potential limitations or errors•••••
Whether a human reviewed critical decisions•••••
Q10
Opinion Scale
If a company uses AI in a minor, low-impact way (e.g., spell-check or formatting) and does not disclose it, how acceptable is that?
Range: 1 – 10
Min: Completely unacceptableMid: NeutralMax: Completely acceptable
Q11
Multiple Choice
If companies fail to disclose meaningful AI use, what should happen?
  • No action necessary
  • Warning and require clear notice next time
  • Allow people to opt out or get refunds
  • Regulatory fines
  • Public transparency report
Q12
Multiple Choice
Which labels clearly communicate AI use? Select all that apply.
  • AI-generated
  • Assisted by AI
  • Automated decision
  • Machine-generated
  • Computer-assisted
  • Powered by AI
  • Algorithmic decision
  • Bot
Q13
Ranking
Rank where disclosure should appear (1 = most preferred).
Drag to order (top = most important)
  1. On the page or screen where AI is used
  2. At checkout or before I confirm
  3. In search results or listings
  4. As an inline label on the specific content
  5. In an email or receipt after the fact
  6. In account settings or a privacy center
Q14
Constant Sum
Allocate 100 points across the reasons below to show why disclosure matters most to you.
Total must equal 100
  • To make informed choices
  • To understand accuracy and limitations
  • To protect privacy and data use
  • To ensure fairness/non-discrimination
  • To access a human or opt out
  • To hold companies accountable
  • For safety in high-stakes situations
Min per option: 0Whole numbers only
Q15
Multiple Choice
What is your age?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q16
Multiple Choice
How do you describe your gender?
  • Man
  • Woman
  • Non-binary
  • Prefer not to say
Q17
Multiple Choice
Where do you currently live?
  • Africa
  • Asia
  • Europe
  • Latin America & Caribbean
  • Middle East
  • North America
  • Oceania
  • Prefer not to say
Q18
Multiple Choice
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college or associate degree
  • Bachelor’s degree
  • Postgraduate degree
  • Prefer not to say
Q19
Multiple Choice
What is your current employment status?
  • Full-time
  • Part-time
  • Self-employed
  • Student
  • Homemaker
  • Retired
  • Unemployed
  • Prefer not to say
Q20
Long Text
Anything else we should consider about AI disclosure expectations?
Max 600 chars
Q21
AI Interview
AI Interview: 2 Follow-up Questions on AI Disclosure
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q22
Chat Message
Thank you for completing the survey. Your feedback helps us improve how AI use is communicated.
Q23
Chat Message
Welcome! This short survey (about 6–8 minutes) asks about your expectations for companies disclosing AI use. Your responses are anonymous. Please answer based on your own views.

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