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Donation Chatbot Experience & Conversion Survey

Measures how donors experience an automated donation bot on your website, SMS, or messaging app — where it built trust, where it created friction, and whether it helped or hurt the gift. Built for nonprofits and fundraising teams testing conversational giving tools, with an AI follow-up that reconstructs the exact moment a donor almost abandoned or what pushed them to complete.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for taking a moment to share your experience donating through our chatbot! Your honest feedback helps us make giving easier for everyone. This takes about 7 minutes.

Q02
Multiple ChoiceRequired

Where did you interact with the donation bot?

  • Website chat widget
  • Text message (SMS)
  • Facebook Messenger
  • Inside a mobile app
  • Other
Q03
Multiple ChoiceRequired

What prompted you to start donating through the bot?

  • Saw a prompt on social media
  • Received a text appeal
  • Visited the organization's website
  • Following up after an event
  • A friend or family member shared it
  • Other
Q04
Opinion ScaleRequired

How easy or difficult was it to complete your donation using the bot?

Scale: 1 – 7
Min:Very difficultMax:Very easy
Q05
Multiple ChoiceRequired

Did you complete your donation, or did you stop partway through?

  • I completed my donation
  • I started but did not finish
Q06
MatrixRequired

How much do you agree with each statement about the donation bot?

5 rows × 5 columns
  • It understood what I typed or said
  • I felt secure entering my payment information
  • It answered my questions clearly
  • It made it easy to choose my donation amount
  • It offered to connect me with a real person when needed
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q07
Opinion ScaleRequired

How likely are you to use this donation bot again the next time you give?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q08
Number

Approximately how much did you donate (in your local currency)?

Q09
Multiple Choice

If you ran into any trouble, what got in the way?

  • I completed my donation with no issue
  • Payment info felt unsafe to enter
  • The bot didn't understand what I said or typed
  • Too many steps or questions
  • I wanted to talk to a person instead
  • I changed my mind about donating
  • Other
Q10
AI Interview

Reconstruct exactly what happened during this respondent's interaction with the donation bot: what step they were on when they felt most confident or most hesitant, and — if they stopped partway through — the precise point and reason they stopped. If they mentioned trust or security concerns, probe what specifically triggered that. If they said they'd use it again, anchor on what made it feel reliable enough to repeat.

Q11
Multiple Choice

Which best describes you as a donor to this organization?

  • First-time donor
  • Occasional donor
  • Recurring or monthly donor
  • Prefer not to say
Q12
Multiple Choice

Which age range do you fall into?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q13
Message

That's everything — thank you for your generosity and your feedback! Your responses go directly into improving how our donation bot supports donors like you.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Captures where the donation happened (website, SMS, or messaging app) and what prompted the donor to start, so you can compare channels and triggers side by side
  • Includes a matrix of agreement statements plus opinion-scale questions on ease of completion and likelihood to reuse the bot, giving quantifiable friction and loyalty signals
  • Pinpoints completion vs. drop-off and asks what got in the way, then uses an AI follow-up interview to reconstruct the exact moment the donor almost abandoned or what pushed them to complete
  • Pairs donation amount and donor-type/age segmentation with the qualitative reconstruction, so you can tie chatbot friction directly to gift size and donor segment

SurveySparrow

Donation Chatbot | SurveySparrow

This is a directly comparable, ready-to-field conversational template built specifically for donation chatbot interactions, matching QuestionPunk's use case most closely of the alternatives checked. It's structured as a chat-style survey, which fits the conversational-giving context well, but the page doesn't indicate any adaptive follow-up logic beyond scripted branching. No pricing or methodology transparency is shown on the page itself.

What it does well

  • Purpose-built specifically for donation chatbot experiences rather than a generic donor survey
  • Chat-style survey format matches the conversational channel being studied
  • Part of a broader survey platform with existing distribution and reporting tooling

Where it falls short

  • No indication of adaptive AI-driven follow-up that probes into individual responses in real time
  • No published per-response quality scoring or transparent prompt methodology
  • No mention of a voice AI interview option or guided screen-share tasks for deeper diagnosis of drop-off moments

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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