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Website Usability & Task Completion Survey

Measures site visitors' ability to complete tasks, evaluates navigation ease, content clarity, visual design, and load speed, and identifies specific usability barriers. Suitable for intercept or post-visit deployment on any website.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

20 questions · ~9 min
Q01
Message

Welcome, and thank you for taking a few minutes to share your feedback. This survey asks about your experience on our website during this visit. It should take approximately 4–5 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we're interested in your honest impressions. All responses are anonymous and will be reported only in aggregate to help us improve the site. Please click 'Next' to begin.

Q02
Multiple Choice

What device are you currently using to browse this site?

  • Desktop or laptop
  • Smartphone
  • Tablet
Q03
Multiple Choice

Were you able to complete your primary task during this visit?

  • Yes, completely
  • Partly
  • No
Q04
Multiple Choice

Which of the following, if any, made your experience difficult? Select all that apply.

  • Couldn't find the right menu or link
  • Labels or headings were unclear
  • Search didn't return helpful results
  • Too many options on a page
  • Layouts changed unexpectedly between pages
  • Links or buttons were hard to see or tap
  • I encountered an error or broken link
  • Nothing felt difficult
Q05
Opinion Scale

Overall, how satisfied are you with your experience on this site during this visit?

Scale: 17
Min:Not at all satisfiedMax:Extremely satisfied
Q06
Dropdown

What is your age?

  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q07
Message

Thank you for your time — your feedback helps us improve the site experience for everyone.

Q08
Opinion Scale

Before this visit, how familiar were you with this site?

Scale: 17
Min:Not at all familiarMax:Extremely familiar
Q09
Opinion Scale

How easy or difficult was it to find what you needed during this visit?

Scale: 17
Min:Very difficultMax:Very easy
Q10
Long Text

Was any content on the site missing or unclear for your needs? If so, please describe.

Q11
Opinion Scale

How likely are you to return to this site in the future?

Scale: 17
Min:Very unlikelyMax:Very likely
Q12
Dropdown

In which region do you live?

  • Africa
  • Asia
  • Europe
  • North America
  • Oceania
  • South America
  • Prefer not to say
Q13
Multiple Choice

Which part of the site did you mainly use during this visit?

  • Home page
  • Product or service details
  • Pricing or plans
  • Support or help content
  • Blog or resources
  • Checkout or sign-up
  • Account or profile
  • Other
Q14
Opinion Scale

How would you rate the ease of navigating between pages and sections?

Scale: 17
Min:Very difficultMax:Very easy
Q15
Long Text

Based on your responses in this survey, is there anything else you'd like to share about your experience on this site?

Q16
Long Text

What were you trying to accomplish on the site during this visit?

Q17
Opinion Scale

How would you rate the visual clarity of the site's layout and design?

Scale: 17
Min:Very unclearMax:Very clear
Q18
AI Interview

You've shared some thoughts about your visit — I'd like to understand a bit more about what shaped your experience. What stood out most to you, positively or negatively?

Q19
Opinion Scale

How relevant was the site's content to what you were looking for?

Scale: 17
Min:Not at all relevantMax:Extremely relevant
Q20
Opinion Scale

How would you rate the speed at which pages loaded during this visit?

Scale: 17
Min:Very slowMax:Very fast

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.