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Gasoline Buying Habits and Price Sensitivity Survey

Measures how often people buy gasoline, what drives their choice of station, and how they perceive fair versus unfair pump prices — for retailers, fuel brands, and pricing teams. An AI follow-up interview digs into the gap between stated price sensitivity and what actually makes drivers switch or stay loyal.

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Sample questions

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14 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to share how you buy gasoline and what you think about pricing at the pump. Your honest answers help us understand real fill-up habits. About 8 minutes.

Q02
Multiple ChoiceRequired

In the last 30 days, how often did you purchase gasoline?

  • Not at all
  • 1-2 times
  • 3-4 times
  • 5-6 times
  • 7 or more times
Q03
Multiple ChoiceRequired

On average, how much do you typically spend per fill-up?

  • $20 or less
  • $21-$35
  • $36-$50
  • $51-$65
  • More than $65
Q04
Best–Worst Trade-off (MaxDiff)Required

When choosing where to buy gas, how much does each of the following matter to you?

  • Lowest price per gallon
  • Convenient location on my usual route
  • Cleanliness of the station and restrooms
  • Speed of service / short lines
  • Loyalty or rewards program
  • Trust in fuel quality or brand
  • Convenience store selection
Pick best & worst per setBest:Matters mostWorst:Matters least
Q05
MatrixRequired

Thinking of the gas station you visit most often, how would you rate it on each of the following?

6 rows × 5 columns
  • Price competitiveness
  • Location convenience
  • Cleanliness
  • Staff friendliness
  • Speed of service
  • +1 more
Columns: Poor · Fair · Good · Very good · Excellent
Q06
Price Sensitivity (Van Westendorp)Required

Please answer these four questions about gas prices at the pump, thinking in terms of price per gallon.

  • At what price per gallon would you consider gasoline so cheap that you'd start to question its quality?
  • At what price per gallon would you consider gasoline a bargain — a great deal for the money?
  • At what price per gallon would you consider gasoline starting to get expensive, though you'd still buy it?
  • At what price per gallon would gasoline be so expensive that you would not buy it at all?
Q07
Opinion ScaleRequired

How likely are you to switch to a different gas station if it were 10 cents cheaper per gallon on your usual route?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q08
Multiple Choice

How do you typically find out about gas prices before choosing where to fill up?

  • A gas price comparison app (e.g., GasBuddy)
  • Prices visible from the road or signage
  • Habit — I go to the same station
  • Word of mouth
  • I don't check prices in advance
Q09
AI Interview

Explore the respondent's most recent real decision about where to buy gas: what specific price difference or situation actually made them switch stations or stay loyal, and what trade-off (time, trust, convenience) they weighed against price. If they said they'd switch for a 10-cent difference but can't recall ever doing so, probe that gap between stated and actual behavior. If price barely matters to them, probe what genuinely drives their choice instead.

Q10
Multiple Choice

What type of vehicle do you primarily drive?

  • Sedan or coupe
  • SUV or crossover
  • Truck
  • Minivan
  • Electric or hybrid (rarely need gas)
  • Prefer not to say
Q11
Multiple Choice

Which best describes your age range?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
Multiple Choice

What is your approximate annual household income?

  • Under $30,000
  • $30,000-$59,999
  • $60,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q13
Multiple Choice

Which region do you live in?

  • Northeast
  • Midwest
  • South
  • West
  • Prefer not to say
Q14
Message

Thanks so much for sharing your gas-buying habits — this helps us understand what really drives fill-up decisions and pricing perceptions across different drivers.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes a dedicated AI follow-up interview that probes the respondent's most recent real gas-purchase decision, surfacing the gap between what they say about price sensitivity and what actually drives them to switch or stay loyal.
  • Pairs a Van Westendorp price sensitivity module with a MaxDiff exercise on station-choice drivers and a matrix rating of the respondent's usual station — quantitative pricing data and psychographic drivers in one instrument.
  • Captures behavioral data (30-day purchase frequency, typical spend per fill-up, how they learn about prices) alongside an opinion-scale switching-likelihood question, plus vehicle, age, income, and region for segmentation.
  • Automated per-response quality scoring and transparent, viewable prompts let pricing teams trust and audit exactly what the AI asked and why — something static form tools can't offer.

QuestionPro

Gasoline Purchase and Price Questions | Gas station customer satisfaction survey

A static, gasoline-specific template covering purchase habits and station satisfaction — closely comparable in topic to ours. It's a fielding-ready form on an established survey platform, but it relies entirely on pre-written questions with no adaptive follow-up.

What it does well

  • Purpose-built for the gasoline/gas station category rather than generic pricing
  • Backed by an established, full-featured survey platform with broad distribution and analysis tools

Where it falls short

  • Static question set with no adaptive AI probing into individual respondent behavior
  • No automated per-response quality scoring or transparent AI prompt methodology
  • No voice AI interview option

Jotform

Price Sensitivity Survey Form Template

A generic price sensitivity form template, not tailored to gasoline or fuel retail specifically. It's a customizable, fielding-ready form built on Jotform's drag-and-drop builder, useful for general pricing research but not for gas-station-specific dynamics like station-choice drivers.

What it does well

  • Easy to customize via Jotform's drag-and-drop form builder
  • Integrates with Jotform's broader form and workflow ecosystem

Where it falls short

  • Generic price sensitivity questions with no gasoline-industry context (no station-choice or fuel-brand loyalty items)
  • Static form only — no adaptive follow-up interview or voice AI option
  • No automated response quality scoring or documented prompt logic

SurveySparrow

Price Sensitivity Questionnaire Template

A conversational-style, generic price sensitivity questionnaire rather than a gasoline-specific instrument. It's fielding-ready and benefits from SurveySparrow's chat-like UI, but it doesn't address fuel-purchase behavior, station choice, or brand loyalty.

What it does well

  • Conversational survey format may improve completion rates
  • Likely includes standard price sensitivity question types (e.g., Van Westendorp-style pricing)

Where it falls short

  • Not tailored to gasoline buying behavior or station selection
  • No adaptive AI interview to explore individual decision-making beyond fixed questions
  • No published methodology for how responses are scored or analyzed

Typeform

Price Sensitivity Survey Template

A polished, generic price sensitivity survey template with Typeform's signature conversational UI. It's ready to field but is not adapted to the gasoline category, and like the others, it captures the same static answers from every respondent.

What it does well

  • Clean, well-designed conversational interface likely to boost engagement
  • Simple to deploy and share given Typeform's reputation for UX

Where it falls short

  • Generic pricing questions with no gasoline-specific station-choice or loyalty content
  • No adaptive follow-up interview or voice AI interviewing capability
  • No automated per-response quality scoring or transparent prompt documentation

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