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Service Provider Trust & Value Attitude Survey

Measures how clients perceive the trust, expertise, and value of a professional or B2B services provider — built for agencies, consultancies, and account teams tracking client sentiment. An AI follow-up interview digs into the real story behind trust and value ratings instead of stopping at the number.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for sharing your honest perspective on the services you've received! This will take about 5 minutes and helps us understand what's working and what isn't.

Q02
Multiple ChoiceRequired

Which type of service have you used most recently from (Replace with your company/provider name)? (Template note: replace this list with your actual service lines before launching.)

  • Consulting
  • Legal
  • Financial advisory
  • IT or technical support
  • Marketing/creative
  • Other
Q03
Opinion ScaleRequired

Overall, how much do you trust this provider to do right by you?

Scale: 1 – 7
Min:No trust at allMax:Complete trust
Q04
MatrixRequired

How much do you agree with each statement about this provider?

5 rows × 5 columns
  • Responds quickly when I need help
  • Understands my specific needs
  • Communicates clearly and proactively
  • Delivers work that meets expectations
  • Charges a fair price for the value delivered
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
Opinion ScaleRequired

How likely are you to recommend (Replace with your company/provider name) to a colleague or peer? (Template note: swap in your actual provider name.)

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q06
Best–Worst Trade-off (MaxDiff)Required

When choosing or sticking with a service provider like this one, which factors matter most and least to you?

  • Price and cost transparency
  • Speed of response
  • Depth of expertise
  • Quality of communication
  • Flexibility and customization
  • Track record and reputation
  • Ease of doing business (contracts, invoicing, etc.)
Pick best & worst per setBest:Matters mostWorst:Matters least
Q07
Multiple ChoiceRequired

How likely are you to keep using this provider over the next 12 months?

  • Very likely
  • Somewhat likely
  • Neutral
  • Somewhat unlikely
  • Very unlikely
Q08
AI Interview

Anchor on the respondent's trust and recommendation ratings and get a specific, recent example that explains the number — what happened, and how it shaped their view. If the ratings were low or they said they're unlikely to continue, probe exactly what would need to change for them to trust or recommend the provider more. If ratings were high, probe what could realistically make them reconsider, so we know where the relationship is fragile.

Q09
Multiple Choice

What industry does your organization primarily operate in?

  • Technology
  • Financial services
  • Healthcare
  • Manufacturing
  • Retail/consumer
  • Professional services
  • Other
  • Prefer not to say
Q10
Multiple Choice

How many employees does your organization have?

  • 1-10
  • 11-50
  • 51-200
  • 201-1000
  • 1000+
  • Prefer not to say
Q11
Multiple Choice

Which best describes your role?

  • Individual contributor
  • Manager
  • Director
  • VP/Executive
  • Owner/Founder
  • Other
  • Prefer not to say
Q12
Message

That's everything — thank you for the candid feedback! Your responses feed directly into how we prioritize improvements to the service you receive.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes an AI follow-up interview that anchors on the respondent's trust and recommendation ratings to dig into the specific 'why' behind the score, instead of stopping at a number
  • Combines quantitative measures (opinion scale for trust, matrix agreement statements, recommendation likelihood, max-diff on decision factors) with qualitative depth from adaptive questioning
  • Captures firmographic context (industry, company size, role) alongside retention intent, so trust and value scores can be segmented by account type
  • Opens and closes with conversational chat messages that frame the survey as a genuine feedback exchange, which supports more candid responses feeding into an auto-generated report

QuestionPro

Services Attitude Survey Template

A directly comparable static template for measuring attitudes toward a services provider. It offers a ready-to-field question set but, like most legacy survey tools, relies on fixed questions rather than any adaptive probing. Good baseline template for teams that just need a standard instrument.

What it does well

  • Purpose-built for measuring services attitudes, aligning closely with the topic
  • Backed by an established survey platform with broad template library and distribution options
  • Likely includes standard benchmarking/reporting features typical of QuestionPro's suite

Where it falls short

  • Static question list with no adaptive AI follow-up to explore the reasoning behind a rating
  • No indication of voice-based interviewing or guided screen-share tasks
  • No transparent publishing of question/prompt methodology

SurveyMonkey

Customer Satisfaction Survey Template For Financial Services

A satisfaction template scoped specifically to financial services rather than general B2B/professional services trust, so it's a partial fit at best. It's a fielding-ready static form built on SurveyMonkey's familiar editor, useful if your provider relationship is a financial institution.

What it does well

  • Tailored wording for financial services customer contexts
  • Easy to deploy quickly using SurveyMonkey's widely used survey builder
  • Likely includes standard satisfaction/NPS-style question formats

Where it falls short

  • Industry-narrow (financial services) rather than general professional/B2B services trust and value
  • No adaptive AI interview to follow up on low or high trust ratings
  • No automated per-response quality scoring or transparent prompt methodology

SurveySparrow

Customer Attitude Survey Template

A general customer attitude template, broader than a services-provider-specific trust survey, positioned under SurveySparrow's marketing template category. It's a static, conversational-style form rather than one with true adaptive AI-driven follow-up.

What it does well

  • Conversational UI style that can feel more engaging than a plain form
  • Generic enough to adapt to various customer attitude use cases
  • Part of a broader marketing template library for quick setup

Where it falls short

  • Generic customer attitude focus, not built specifically around service-provider trust, expertise, and value
  • No adaptive AI follow-up interview or voice AI interview option
  • No automated quality scoring or transparent prompt-level methodology disclosed

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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