Q01
Message
All templates
Celebrity & Influencer Endorsement Effectiveness Survey
Measures whether a celebrity or influencer endorsement actually transfers credibility to a brand — covering perceived authenticity, trustworthiness, and purchase influence — with an AI follow-up that unpacks why the pairing does or doesn't feel believable to this specific respondent. Built for brand, marketing, and partnerships teams testing a specific spokesperson or creator campaign.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
12 questions · ~7 min
Q02
Multiple ChoiceRequired
Before today, how familiar were you with (Replace with celebrity/influencer name)?
- Never heard of them
- Recognize the name/face but don't follow them
- Follow them occasionally
- Follow them closely / consider myself a fan
Q03
Opinion ScaleRequired
How trustworthy do you find (Replace with celebrity/influencer name) when it comes to recommending products?
Scale: 1 – 7
Min:Not at all trustworthyMax:Extremely trustworthy
Q04
MatrixRequired
Thinking about (Replace with celebrity/influencer name)'s partnership with (Replace with brand name), how much do you agree with each statement? (Template note: swap in the actual endorser and brand before launch.)
4 rows × 5 columns
- This endorsement feels genuine, not scripted
- It seems like they actually use this product themselves
- Their values and image align with this brand
- This partnership feels like it's just for the paycheck
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
Opinion ScaleRequired
Because of this endorsement, how likely are you to consider purchasing from (Replace with brand name)?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q06
Ranking
Rank the following in order of what makes a celebrity or influencer endorsement feel credible to you (most important first).
- They genuinely seem to use the product
- Their expertise or credentials in the category
- A long-standing relationship with the brand, not a one-off ad
- Their personal values align with the brand's
- High production quality of the content
- Honesty about it being a paid partnership
Drag to rank
Q07
Rating Scale
Overall, how would you rate this specific ad or piece of content? (Replace with link/description of the creative being tested.)
Range: 1 – 5
Min:PoorMax:Excellent
Q08
Multiple Choice
In the last 90 days, how often have you purchased a product because a celebrity or influencer you follow recommended it?
- Never
- Once
- A few times
- Regularly
Q09
AI Interview
Probe the credibility transfer behind this respondent's ratings: ask them to describe, in their own words, what made (or didn't make) this endorsement feel authentic, anchoring on any specific statement they disagreed with in the matrix. If they rated purchase likelihood low despite finding the endorser trustworthy, dig into what's blocking the purchase decision (price, need, brand fit). If they mentioned it felt 'paid' or scripted, ask what would have made it feel more genuine.
Q10
Multiple Choice
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q11
Multiple Choice
How would you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q12
Message
That's everything — thank you! Your responses will help us understand whether this partnership genuinely builds trust in the brand, not just attention.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes a dedicated AI follow-up interview block that probes the credibility transfer behind each respondent's ratings — asking them to describe, in their own words, why the celebrity/brand pairing does or doesn't feel believable, something a fixed-question form can't do
- Pairs a trustworthiness rating-scale and a purchase-intent rating-scale with a matrix question on the specific partnership, so you get both quantified perception and behavioral intent in one flow
- Includes a ranking question isolating what respondents value most in an endorsement (fit, likability, expertise, etc.), giving diagnostic weight beyond a single trust score
- Captures actual recent purchase behavior (last 90 days) alongside stated attitudes, plus standard demographic breaks, so results can be segmented by familiarity and behavior, not just opinion
Jotform
Celebrity Endorsement Survey Form TemplateA static, form-builder-based template covering standard celebrity endorsement attitude questions. It's easy to customize and embed via Jotform's drag-and-drop editor but relies entirely on fixed-choice questions with no mechanism to probe why a respondent feels the way they do. Best suited for teams that just need a quick, editable form rather than deeper qualitative insight.
What it does well
- Simple drag-and-drop customization within Jotform's form builder
- Easy embedding and integration with Jotform's broader form ecosystem
- Likely low setup time for basic attitude questions
Where it falls short
- No adaptive follow-up — cannot ask respondents to explain their ratings in their own words
- No automated per-response quality scoring of open-ended input
- No voice interview option or guided task/screen-share capability
SurveyMonkey
Celebrity Endorsements Survey TemplateA standard fielding-ready survey template built on SurveyMonkey's established survey infrastructure, likely covering awareness, trust, and purchase-intent style questions. It benefits from SurveyMonkey's mature distribution and analytics tools but is still a fixed-question instrument. There's no indication it adapts to individual responses or digs into the 'why' behind a rating.
What it does well
- Backed by SurveyMonkey's established survey distribution and panel options
- Mature reporting and cross-tabulation analytics
- Straightforward template setup for common endorsement metrics
Where it falls short
- No adaptive AI follow-up to unpack believability of a specific pairing for each respondent
- No transparent, inspectable prompt methodology since it's not an AI-interview product
- No option for voice-based interviewing or guided screen-share tasks
SurveySparrow
Influencer Marketing Questionnaire TemplateThis template targets influencer marketing broadly rather than testing the credibility of one specific spokesperson-brand pairing, so it's more general in scope. It's presented as a conversational, chat-style survey, which is a strength for completion rates, but it remains a static question set. No evidence of adaptive probing or automated response quality scoring.
What it does well
- Conversational, chat-style survey format that can improve completion rates
- Positioned specifically around influencer marketing rather than generic brand surveys
- Likely supports SurveySparrow's standard logic/branching features
Where it falls short
- No adaptive AI follow-up tailored to why a specific pairing does or doesn't feel authentic to each respondent
- No automated quality scoring of individual responses
- Broader influencer-marketing focus rather than a template purpose-built to test one specific spokesperson/campaign pairing
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.