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Empty State Onboarding UX Effectiveness Survey

Evaluates how effectively empty-state screens communicate value, guide first actions, and support onboarding for new or reset users. Use after a user's first session to identify friction points and optimize empty-state design.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

22 questions · ~4 min
Q01
Long Text

Welcome, and thank you for participating! This brief survey asks about your experience with empty states during today's session. It should take about 5–7 minutes. Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported in aggregate only. Your feedback will be used to improve our onboarding experience.

Q02
Multiple Choice

Which platform did you primarily use for today's session?

Q03
Multiple Choice

During today's session, did you encounter any empty states (screens with no content yet, such as an empty dashboard or blank project)?

Q04
Long Text

Thinking about the empty state(s) you encountered, how well did they explain the feature's value or purpose?

Q05
Long Text

How confident were you about what to do next after seeing the empty state?

Q06
Long Text

Please rank the following ways to help you get started, from most to least helpful.

Q07
Long Text

Based on today's experience, how likely are you to continue using this product?

Q08
Long Text

Based on your responses in this survey, please share any additional thoughts or feelings about your empty-state experience today.

Q09
Long Text

Which role best describes you?

Q10
Long Text

Thank you for your time and thoughtful feedback! Your responses will help us improve the onboarding experience.

Q11
Multiple Choice

Which of the following best describes your account status before today?

Q12
Multiple Choice

Which of the following next actions did the empty state(s) suggest? Select all that apply.

Q13
Long Text

How clear was the headline or main message in the empty state?

Q14
Multiple Choice

What did you do immediately after seeing the empty state?

Q15
Long Text

Overall, how would you rate the quality of the empty-state experience during today's session?

Q16
AI Interview

We'd love to understand your experience in more detail. An AI moderator will ask a couple of follow-up questions based on your earlier answers.

Q17
Long Text

Where are you located?

Q18
Long Text

Before today, how familiar were you with this type of product?

Q19
Long Text

How clear was the visual or illustration in the empty state?

Q20
Long Text

What is your age range?

Q21
Long Text

How clear was the call-to-action button or link in the empty state?

Q22
Long Text

The text in the empty state was the right length for me to understand it.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.