Q01
Message
All templates
Consumer Market Research Survey
A general-purpose consumer study covering category usage, brand awareness, buying criteria, and willingness to pay — the workhorse market research questionnaire, upgraded with unaided-first question order, a screener, and AI probing of the purchase story behind the checkboxes.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
10 questions · ~6 min
Q02
Multiple ChoiceRequired
When did you last purchase in this category?
- In the past month
- In the past 6 months
- In the past year
- Longer ago
- Never
Q03
Short TextRequired
When you think of this category, which brands come to mind first? (List up to three, in the order they occur to you.)
Q04
Multiple ChoiceRequired
Which of these brands have you heard of? Select all that apply.
- (Replace with your brand)
- (Replace with competitor A)
- (Replace with competitor B)
- (Replace with competitor C)
- (Replace with competitor D)
Q05
RankingRequired
Rank what matters most when you choose in this category.
- Price
- Quality and durability
- Brand reputation
- Reviews and recommendations
- Convenience and availability
- Ethics and sustainability
Drag to rank
Q06
Opinion ScaleRequired
How satisfied are you with the option you currently use most?
Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q07
AI Interview
Reconstruct their most recent purchase in the category: what triggered it, what they compared and where they researched, the moment they decided, and any regret since. Then probe switching: what their current choice would have to do (or fail to do) for them to try another brand. Anchor on their own ranked criteria — test whether the story matches the stated priorities.
Q08
Number
What would you expect to pay for a typical product in this category, in your local currency?
Q09
Dropdown
Lastly, which age group are you in?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q10
Message
That's everything — thank you! Your answers feed an aggregate report on awareness, buying criteria, and switching triggers.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Unaided recall is asked before aided awareness, preserving the measure most templates contaminate
- The AI interviewer reconstructs the respondent's last REAL purchase and tests it against their stated criteria — revealed versus claimed preference in one study
- Willingness-to-pay, switching triggers, and randomized brand lists are built in
- Demographics come last, with prefer-not-to-say options throughout
SurveyMonkey
Market Research Survey TemplateGeneral consumer market-research template (used 6,000+ times) framed around learning likes/dislikes, adoption drivers, and price sensitivity before launch, and cross-linked to ad testing, brand tracking, and concept testing. The page describes topics more than a fixed question set, and the instrument is a static questionnaire with no adaptive probing.
What it does well
- Positions the template within a full research suite (ad testing, brand tracking, concept testing) so users can extend it
- Clear articulation of what to measure: likes/dislikes, adoption drivers, pricing sensitivity
- Expert-certified question wording and strong reporting/analysis toolset behind it
- Broad distribution and audience-panel options via SurveyMonkey Audience
Where it falls short
- Static closed-question format; no AI follow-up to probe *why* a consumer likes/dislikes or would/wouldn't buy
- No open-ended conversational depth; qualitative nuance depends on the researcher pre-writing every question
- No attention checks or straightliner detection surfaced on the template to protect data quality
- No auto-generated narrative report tying responses to a decision; user assembles insights manually
Typeform
Market research surveys (templates gallery)A gallery of 25 market-research templates (demographic, churn, price sensitivity, brand perception, market segmentation, customer needs, competitor research, consumer preference, CES). Strong on design, media-rich items, and completion rates, but each is a fixed conversational form with analysis pushed to integrations rather than a native report.
What it does well
- Deep catalog of 25 specialized market-research templates covering segmentation, brand, pricing, churn, and competitor research
- Conversational design with professional photo library boosts completion and answer depth
- Positioned around concrete research jobs: gauge brand perception, pinpoint needs, build user personas
- Auto-organizing integrations route responses for downstream analysis
Where it falls short
- Conversational styling but still fixed questions; no generative AI follow-up adapting to each consumer's answer
- No native analysis/reporting engine; insight generation is offloaded to integrated tools
- No attention or quality checks described to guard against low-effort market-research panelists
- No transparent interviewer prompt or moderated-interview mode; it is a self-serve form
Jotform
Market Research SurveyA general market research survey form on Jotform's builder — a serviceable starting point with easy customization. As a static form it captures answers but cannot preserve unaided-first ordering discipline or chase the story behind a purchase.
What it does well
- Free, quickly customizable general-purpose market research form
- Large template ecosystem and integrations around it
- No respondent limit concerns on paid tiers
Where it falls short
- No enforcement of unaided-before-aided question ordering
- Static fields — no reconstruction of the respondent's actual last purchase
- Analysis is response tables; no automated theming or revealed-vs-stated comparison
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.