Q01
Message
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Pet Care Expenses & Veterinary Spending Survey
Captures how much pet owners actually spend on veterinary care, medications, insurance, and routine upkeep, where the biggest cost pressures sit, and whether cost ever delays treatment — with an AI follow-up that unpacks a real recent expense decision instead of a hypothetical one.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
12 questions · ~7 min
Q02
Multiple ChoiceRequired
Which pets do you currently have in your household?
- Dog(s)
- Cat(s)
- Bird(s)
- Small mammal (rabbit, hamster, etc.)
- Reptile(s)
- Fish/aquarium
- Other
Q03
NumberRequired
Roughly how much did you spend in total on veterinary care (checkups, treatment, medications, insurance premiums) for all your pets combined over the last 12 months, in your local currency?
Q04
Point AllocationRequired
Thinking about your total annual pet care spending, allocate 100 points across these categories based on how much of your budget each one actually takes up.
- Routine/preventive vet visits
- Emergency or urgent vet care
- Medications & prescriptions
- Pet insurance premiums
- Grooming & non-medical care
- Food & special diets
Allocate 100 points
Q05
Slider MatrixRequired
How concerning is the cost of each of the following right now?
5 rows, one slider each
- Routine checkups
- Emergency or urgent care
- Prescription medications
- Pet insurance premiums
- Dental care
Slider 0–10Min:Not concerning at allMax:Extremely concerning
Q06
Multiple ChoiceRequired
Do you currently have pet insurance for any of your pets?
- Yes, for all of them
- Yes, for some of them
- No, but I've had it before
- No, never had it
Q07
Multiple ChoiceRequired
In the last 12 months, have you delayed or skipped recommended veterinary care because of the cost?
- Yes, more than once
- Yes, once
- No
Q08
Price Sensitivity (Van Westendorp)Required
Thinking about a monthly pet insurance premium covering one pet, please answer the following.
- At what monthly price would you consider pet insurance so cheap that you'd question its quality or coverage?
- At what monthly price would you consider pet insurance a bargain — a great deal for the money?
- At what monthly price would you consider pet insurance starting to get expensive, but you'd still consider it?
- At what monthly price would you consider pet insurance too expensive to consider at all?
Q09
Rating ScaleRequired
Overall, how would you rate the value you get for what you spend on your pet's healthcare?
Range: 1 – 5
Min:Poor valueMax:Excellent value
Q10
AI Interview
Reconstruct the most recent unexpected or higher-than-usual vet expense the respondent faced: what happened, what it cost, and how they decided whether to go ahead with treatment. Probe any trade-offs they made (delaying other spending, using savings, declining a recommended option) and, if they said they've delayed care due to cost, dig into exactly what was skipped and why.
Q11
Multiple Choice
Which range best describes your annual household income? (Optional — helps us understand spending patterns across income levels.)
- Under $30,000
- $30,000–$59,999
- $60,000–$99,999
- $100,000–$149,999
- $150,000 or more
- Prefer not to say
Q12
Message
That's everything — thank you! Your responses feed into a report on real-world pet care costs, helping shape more affordable and transparent pet healthcare options.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond a static spending tally by using an AI follow-up interview to reconstruct a real, recent unexpected vet expense — not a hypothetical scenario
- Combines hard numbers (numeric spend, constant-sum budget allocation, Van Westendorp pricing on insurance premiums) with attitudinal data (concern slider matrix, value rating) for a fuller cost picture
- Directly asks whether cost has caused delayed or skipped veterinary care, surfacing a care-access angle most templates skip
- Every prompt is transparent and auto-compiles into a ready-made report on real-world pet care cost pressures
SurveyMonkey
Pet Care Expenses Survey TemplateThis is a directly comparable, ready-to-field template on the same core topic — pet owner spending on veterinary care and related costs. It's a static questionnaire meant to be used as-is or lightly edited, with no mechanism for probing individual answers further. Good for quick benchmarking but limited for understanding the 'why' behind a specific expense.
What it does well
- Purpose-built template specifically on pet care expenses, so it's immediately relevant and easy to launch
- Backed by SurveyMonkey's broad template library and familiar survey-building interface
- Likely supports standard question types (multiple choice, rating scales) sufficient for basic benchmarking
Where it falls short
- Fixed question set with no adaptive AI follow-up, so it can't dig into a respondent's actual recent expense decision
- No voice AI interview or guided screen-share task option for richer qualitative detail
- No published methodology or per-response quality scoring to gauge answer reliability
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.