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Favorite Social Network Preference & Loyalty Survey

Measures which social platform people consider their true favorite, how satisfied and loyal they are, and which features actually drive that loyalty versus which are just nice-to-haves. Built for social platforms, agencies, and brand teams benchmarking attention share. The AI follow-up interview digs into the specific moments that cement loyalty and the triggers that would make someone switch.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to talk about your social media habits! We want to understand which platform you consider your favorite and why. About 5 minutes, and there are no wrong answers.

Q02
Multiple ChoiceRequired

Which social network do you consider your favorite — the one you'd miss most if it disappeared tomorrow?

  • Instagram
  • TikTok
  • Facebook
  • X (formerly Twitter)
  • Snapchat
  • LinkedIn
  • Pinterest
  • Reddit
  • YouTube
Q03
Opinion ScaleRequired

Overall, how satisfied are you with that platform?

Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q04
Opinion ScaleRequired

How likely are you to recommend this platform to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q05
Multiple ChoiceRequired

In the last 30 days, how often did you open your favorite platform?

  • Multiple times a day
  • About once a day
  • A few times a week
  • About once a week
  • Less than once a week
  • Not at all in the last 30 days
Q06
MatrixRequired

How much do you agree with each statement about your favorite platform?

5 rows × 5 columns
  • I feel more connected to friends and family
  • I discover content I actually care about
  • I can express myself authentically
  • Using it feels like a good use of my time
  • It respects my privacy and data
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q07
Best–Worst Trade-off (MaxDiff)Required

When choosing a social network to stick with, which of these factors matters most and least to you?

  • Content quality and relevance
  • Privacy and data protection
  • Ease of use
  • Where my friends and family are
  • Algorithm and recommendations
  • Amount of ads
  • Community and moderation quality
  • Creator tools and monetization
Pick best & worst per setBest:Matters mostWorst:Matters least
Q08
Point Allocation

Thinking about a typical week, allocate 100 points across these platforms based on how much time you spend on each.

  • Instagram
  • TikTok
  • Facebook
  • X (formerly Twitter)
  • Snapchat
  • Other platforms
Allocate 100 points
Q09
AI Interview

Probe why the respondent's chosen platform is their favorite — anchor on a specific recent moment or feature that made them feel that way, not a generic answer. If their satisfaction or recommendation score was low relative to it being their 'favorite,' ask what tension exists between habit and genuine satisfaction. Finally, explore what specific change — a feature, a policy, a friend group moving elsewhere — would actually make them switch to a different platform.

Q10
Multiple Choice

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q11
Multiple Choice

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q12
Message

That's everything — thank you for sharing your habits! Your responses will feed into a report on what drives loyalty to different social platforms.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond a single favorite/satisfaction score with an AI follow-up interview that probes the specific moment or feature that cemented loyalty, not just a rating
  • Uses a MaxDiff exercise and a constant-sum attention-share allocation across platforms, giving tradeoff and share-of-time data that static rating scales can't produce
  • Pairs opinion-scale satisfaction and recommend-likelihood questions with a matrix of agreement statements to separate must-have features from nice-to-haves
  • Automated per-response quality scoring and an auto-generated report mean brand teams get a usable benchmarking readout without manually coding open-ends

SurveyMonkey

Favorite Social Network Survey Template

A ready-to-field template covering favorite platform and usage habits, backed by SurveyMonkey's large template library and analytics dashboard. It's a static questionnaire, so every respondent sees the same fixed question set. Good for quick benchmarking but not for digging into individual loyalty drivers.

What it does well

  • Fielding-ready template with established survey infrastructure
  • Broad distribution and panel options typical of SurveyMonkey
  • Familiar respondent experience with standard question types

Where it falls short

  • No adaptive follow-up questioning — all respondents get identical static questions
  • No mechanism to probe the specific moment or trigger behind platform loyalty
  • No published methodology or prompt transparency since there's no AI interviewing component

QuestionPro

Social Networking Survey Questions + Sample Questionnaire Template

This page is primarily a question-bank/guide with sample social networking questions rather than a single fielding-ready survey flow. It's useful for assembling a custom questionnaire but requires manual construction of logic and reporting. No mention of adaptive interviewing or automated qualitative follow-up.

What it does well

  • Large curated list of sample questions to pull from
  • Flexible for building custom surveys across several social-media topics
  • Backed by QuestionPro's broader survey platform features

Where it falls short

  • A question bank/guide, not a turnkey template with a fixed loyalty-focused flow
  • No adaptive AI follow-up interview to anchor on specific loyalty-forming moments
  • No built-in per-response quality scoring or automated qualitative-to-report pipeline

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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