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Influencer Marketing Campaign Impact Survey

Measures whether a specific influencer or creator campaign actually changed awareness, trust, and purchase behavior — not just impressions. Built for brand and growth marketers evaluating a campaign, with an AI follow-up that reconstructs the real moment a customer decided (or chose not) to act after seeing the content.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for sharing your experience! This is about content you've seen from (Replace with influencer/creator name) online. Honest answers help us understand what's actually working — about 5 minutes.

Q02
Multiple ChoiceRequired

In the last 30 days, have you seen content from (Replace with influencer/creator name) or the (Replace with brand name) campaign?

  • Yes, I remember it clearly
  • Yes, but only vaguely
  • Not sure
  • No, I don't think so
Q03
Multiple Choice

Where did you see this content? Select all that apply.

  • Instagram
  • TikTok
  • YouTube
  • X / Twitter
  • Facebook
  • Podcast
  • Blog or newsletter
Q04
MatrixRequired

Thinking about the content you saw, how much do you agree with each statement?

5 rows × 5 columns
  • It felt genuine, not scripted
  • It was clear the creator was being paid or gifted product
  • It taught me something I didn't know about the product
  • It matched what I already think of the brand
  • It made me want to learn more
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
Opinion ScaleRequired

How much do you trust recommendations from creators you follow compared to a brand's own advertising?

Scale: 1 – 7
Min:Trust ads much moreMax:Trust creators much more
Q06
Multiple ChoiceRequired

After seeing this content, which of these did you actually do? Select all that apply.

  • Visited the brand's website or app
  • Looked up reviews or other opinions
  • Followed the creator or brand
  • Saved or shared the content
  • Purchased the product
  • Nothing — I didn't take any action
Q07
Best–Worst Trade-off (MaxDiff)Required

When deciding whether to trust a creator's recommendation, which of these matters most and which matters least to you?

  • The creator clearly discloses it's a paid partnership
  • The creator actually uses the product regularly
  • The creator has expertise in this category
  • The content feels unscripted and honest
  • Other people comment positively on the post
  • The creator's overall values match mine
  • The production quality looks professional
  • I've seen the same product recommended by multiple creators
Pick best & worst per setBest:Matters mostWorst:Matters least
Q08
Point Allocation

Thinking about how you typically discover new products, split 100 points across these sources based on how much influence each has on you.

  • Influencer or creator content
  • Brand's own ads
  • Friends or family
  • Search engines and reviews
  • TV, radio, or print
Allocate 100 points
Q09
Rating ScaleRequired

Based on this campaign, how likely are you to buy from (Replace with brand name) again?

Range: 1 – 5
Min:Very unlikelyMax:Very likely
Q10
AI Interview

Reconstruct the specific moment the respondent engaged with this creator's content: what they were doing right before, what caught their attention, and what happened right after (did they click through, search, buy, ignore it, or forget about it). If they said the content felt scripted or untrustworthy, probe exactly what tipped it into feeling inauthentic. If they took no action, probe what would have needed to be different for them to act.

Q11
Multiple Choice

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
Multiple Choice

How often do you use social media in a typical week?

  • Multiple times a day
  • About once a day
  • A few times a week
  • Rarely or never
  • Prefer not to say
Q13
Message

That's everything — thank you for the honest feedback! Your responses will go into a campaign report comparing what people say they noticed to what they actually did afterward.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes a dedicated AI follow-up interview that reconstructs the actual moment a customer decided to act (or not) after seeing the content, going beyond static recall questions
  • Combines exposure and channel screening with a matrix of agreement statements, a max-diff on trust drivers, and a constant-sum discovery-channel split for richer quantitative structure
  • Measures actual downstream behavior (what respondents did after seeing the content) and purchase likelihood, not just self-reported awareness or sentiment
  • Ends with an automated report, and the whole flow can run as chat-based or voice AI interviews rather than a fixed form

SurveySparrow

Influencer Marketing Questionnaire Template

A ready-to-field questionnaire template aimed squarely at influencer marketing, so it's a genuine topical match. It's a static, form-based survey rather than an interview, with no mechanism for probing individual responses further. Good for basic awareness/perception tracking but not for reconstructing specific purchase-decision moments.

What it does well

  • Purpose-built for influencer marketing rather than generic campaigns
  • Likely quick to deploy given SurveySparrow's template-library format
  • Probably covers standard perception and satisfaction questions out of the box

Where it falls short

  • No adaptive follow-up questioning — every respondent gets the same fixed question set
  • No voice interview option or guided screen-share tasks
  • No published methodology on how questions were derived or scored

Jotform

New Year's Marketing Campaign Evaluation Form Template

This is a general marketing-campaign evaluation form, not influencer-specific, so it's only loosely comparable — useful mainly as a generic post-campaign feedback template rather than one built around creator content and trust dynamics. It's a static form with no adaptive or conversational element. Best suited for broad campaign feedback rather than the specific awareness-to-purchase chain this template targets.

What it does well

  • Simple, familiar Jotform builder for quick setup and distribution
  • Flexible enough to be repurposed for various campaign types beyond influencer marketing
  • Likely includes standard rating and open-text feedback fields

Where it falls short

  • Not designed for influencer/creator content specifically — lacks trust, source-credibility, or platform-of-exposure questions
  • No adaptive AI follow-up to dig into why a respondent did or didn't act
  • No automated per-response quality scoring or auto-generated analysis report

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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