Q01
Message
All templates
Target Market Demographics & Buyer Profile Survey
Builds an accurate profile of your target market — role, company size, industry, budget, buying priorities, and personal demographics — so sales and marketing can sharpen targeting and messaging. An AI follow-up interview reconstructs the real story behind a respondent's purchase intent instead of just a number on a scale.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
15 questions · ~8 min
Q02
Multiple ChoiceRequired
Which best describes your role in purchasing decisions for a product or service like this? (Replace 'this' with your specific product/service category before launching.)
- I'm the sole decision maker
- I'm part of a buying committee
- I influence or recommend but don't decide
- I'm an end user with no purchasing input
- I'm not involved in purchasing at all
Q03
Multiple ChoiceRequired
Which industry best describes your organization?
- Technology / software
- Financial services
- Healthcare
- Retail / e-commerce
- Manufacturing
- Education
- Government / nonprofit
- (Template note: replace or extend this list with industries relevant to your market before launching.)
Q04
Multiple ChoiceRequired
How many employees work at your organization?
- 1-10
- 11-50
- 51-200
- 201-1,000
- 1,001-5,000
- More than 5,000
Q05
Multiple Choice
Approximately what is your organization's annual revenue?
- Under $1M
- $1M-$10M
- $10M-$50M
- $50M-$250M
- Over $250M
- Prefer not to say
Q06
Point Allocation
Thinking about a typical purchase in this category, how would you split 100 points across where the budget actually comes from?
- Dedicated software/tools budget
- Services or consulting budget
- Internal staff time (opportunity cost)
- One-off project or discretionary budget
- Other
Allocate 100 points
Q07
Best–Worst Trade-off (MaxDiff)Required
When choosing a vendor in this category, which of the following matter most and least to you?
- Price
- Product quality
- Customer support
- Brand reputation
- Ease of use
- Integration with existing tools
- Contract flexibility
- Speed of implementation
Pick best & worst per setBest:Matters mostWorst:Matters least
Q08
Opinion ScaleRequired
How likely are you to purchase a solution in this category in the next 12 months?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q09
AI Interview
Reconstruct the respondent's actual buying journey behind their purchase-likelihood score: what triggered the need, who else is or would be involved in the decision, and what budget or timing constraints they face. If their score is low, probe what would need to change for it to rise; if high, probe what's blocking them from buying today. Anchor follow-ups on the specific vendor-selection factors they ranked highest.
Q10
Message
Almost done — just a few optional questions about you so we can understand our broader audience. Feel free to skip any of these.
Q11
Multiple Choice
Which age range do you fall into?
- Under 25
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q12
Multiple Choice
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q13
Multiple Choice
Which region are you based in?
- North America
- Latin America
- Europe
- Middle East & Africa
- Asia Pacific
- Prefer not to say
Q14
Multiple Choice
Which range best describes your household income?
- Under $50,000
- $50,000-$99,999
- $100,000-$149,999
- $150,000 or more
- Prefer not to say
Q15
Message
That's everything — thank you! Your answers feed directly into our target market and ideal customer profile, helping us focus on the people and organizations we serve best.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond static demographic checkboxes with an AI follow-up interview that reconstructs the actual buying journey behind each respondent's purchase-likelihood score, not just the number itself
- Combines firmographic screening (role, industry, company size, revenue) with budget-allocation (constant sum) and priority-ranking (MaxDiff) questions to build a genuinely usable buyer profile
- Keeps sensitive personal demographics (age, gender, region, household income) clearly optional and positioned at the end, framed transparently as being for audience understanding
- Every response can be automatically quality-scored and rolled into an auto-generated report, so sales and marketing get a ready-to-use targeting profile without manual analysis
SurveyMonkey
Target Market Demographics Survey TemplateA ready-to-field template covering standard demographic and firmographic questions for target market profiling. It's built on SurveyMonkey's mature survey infrastructure with strong distribution and analytics tooling. Like most static templates, it relies on fixed question sets rather than adaptive probing of individual respondents.
What it does well
- Established, fielding-ready template on a widely-used survey platform
- Likely benefits from SurveyMonkey's broad panel/distribution and analytics ecosystem
- Simple to deploy quickly for basic demographic segmentation
Where it falls short
- Static question set with no adaptive AI follow-up to dig into individual purchase reasoning
- No indication of automated per-response quality scoring
- No published methodology or transparent prompt logic behind question design
SurveySparrow
Free Target Market Analysis TemplateA free, conversational-style template aimed at target market analysis, consistent with SurveySparrow's chat-like survey format. It offers an easy starting point for demographic and firmographic data collection. It does not appear to include adaptive AI interviewing or voice-based follow-up to explore the 'why' behind answers.
What it does well
- Conversational UI format may improve completion rates versus traditional grids
- Free to use, lowering the barrier to a quick first draft of the survey
- Positioned specifically for target market analysis use cases
Where it falls short
- No adaptive AI follow-up interview or voice AI option to reconstruct purchase-intent stories
- No automated per-response quality scoring described
- Static template logic without transparent, publishable prompt methodology
Typeform
Target Market Demographics Survey TemplateA polished, conversational-style template for capturing target market demographics, leveraging Typeform's well-known one-question-at-a-time design. It's a good option for a clean respondent experience but appears limited to fixed question flows. There's no evident capability for AI-driven follow-up probing or automated response scoring.
What it does well
- Strong, well-regarded respondent experience and design polish
- Easy to customize branching logic within a fixed question set
- Good fit for quick demographic capture with high completion rates
Where it falls short
- No adaptive AI interview or voice AI follow-up to reconstruct the buying journey
- No automated quality scoring of individual responses
- No transparent prompt-level methodology published for how questions were derived
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.