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Coaching Session Client Feedback Survey

Captures how clients experience individual coaching sessions — perceived progress, coach effectiveness across key behaviors, and likelihood to continue or recommend. An AI follow-up interview digs into the specific moment behind their recommendation score, surfacing what actually drove or undermined value in the session.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

12 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to reflect on your recent coaching session! Your honest feedback helps your coach sharpen what works. This will take about 4-5 minutes.

Q02
Opinion ScaleRequired

Thinking about today's session, how much closer did you feel to achieving your goal by the end?

Scale: 1 – 7
Min:Not closer at allMax:Significantly closer
Q03
MatrixRequired

How much do you agree with each statement about your coach's approach in this session?

4 rows × 5 columns
  • Listened to my concerns without rushing
  • Gave me clear, actionable steps
  • Held me accountable to my previous commitments
  • Adapted the session to what I actually needed
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q04
Opinion ScaleRequired

How likely are you to recommend this coach to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q05
Multiple ChoiceRequired

In the last 30 days, how often have you actually applied something from your coaching sessions in real life?

  • Never
  • Once
  • A few times
  • Almost daily
Q06
Ranking

Rank these aspects of your coaching experience from most to least valuable to you right now.

  1. Goal-setting clarity
  2. Emotional support
  3. Practical tools or techniques
  4. Accountability check-ins
  5. New perspective or insight
Drag to rank
Q07
Rating ScaleRequired

How would you rate the structure and pacing of your sessions?

Range: 1 – 5
Min:Too rushed or disorganizedMax:Well-paced and organized
Q08
AI Interview

Probe the reasoning behind the respondent's recommendation score: ask them to describe a specific moment from this session that most shaped that number. If they rated any coaching behavior (listening, actionable steps, accountability, adaptability) low, anchor on that behavior and get a concrete example of where it fell short. If everything scored high, push for what would make the very next session even more valuable.

Q09
Long Text

What's one thing your coach could do differently to make future sessions more valuable for you?

Q10
Multiple Choice

How long have you been working with this coach?

  • Less than 1 month
  • 1-3 months
  • 3-6 months
  • 6-12 months
  • More than a year
  • Prefer not to say
Q11
Multiple Choice

What type of coaching are you receiving?

  • Career or executive coaching
  • Life coaching
  • Health or wellness coaching
  • Performance or sports coaching
  • Other
  • Prefer not to say
Q12
Message

That's everything — thank you! Your feedback goes directly to your coach (and their supervisor, if applicable) to help tailor future sessions to you.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes a dedicated AI follow-up interview that probes the specific reasoning behind the client's recommendation score, surfacing the actual moment that drove or undermined value — not just a static open-text box.
  • Combines quantitative measures (opinion scale on progress, matrix on coach behaviors, ranking of valuable aspects, rating of session structure) with qualitative depth in one flow.
  • Captures behavioral follow-through with a direct question on how often the client applied something from coaching in the last 30 days, plus tenure and coaching-type segmentation for cross-cutting analysis.
  • Ends with a long-text improvement question and a transparent closing message telling clients their feedback goes to their coach, building trust in the process.

Jotform

Coaching Session Client Feedback Survey Form Template

A directly comparable, fielding-ready template covering the same topic — coaching session feedback. It's a static form builder template, so all questions are fixed in advance with no adaptive follow-up based on individual answers.

What it does well

  • Purpose-built for coaching feedback, so questions are topically aligned out of the box
  • Drag-and-drop form customization typical of Jotform's builder
  • Easy integration into Jotform's broader form ecosystem (payments, notifications, etc.)

Where it falls short

  • Static question set with no adaptive AI probing into why a client gave a particular score
  • No voice interview option or guided screen-share tasks
  • No automated per-response quality scoring or auto-generated analysis report

SurveySparrow

Coaching Session Client Feedback Survey

Also a ready-to-use template on the exact same topic, filed under SurveySparrow's education category. Delivers a conversational-style survey format but relies on pre-set branching logic rather than true adaptive AI dialogue.

What it does well

  • Conversational, chat-like UI that can feel more personal than a plain form
  • Topic-specific template reduces setup time
  • Supports standard branching/skip logic

Where it falls short

  • No genuine AI-driven follow-up interview — logic is rule-based, not adaptive conversation
  • No voice AI interview mode
  • No transparent, inspectable AI prompts or automated quality scoring of responses

Typeform

Client Feedback Form Template

A generic client feedback template, not specific to coaching sessions, so it would need manual rework to capture coach effectiveness, session pacing, or recommendation drivers. Still relevant as a general-purpose comparison for the client feedback use case.

What it does well

  • Polished, well-known conversational form design
  • Broad applicability across many client-facing businesses
  • Simple to launch quickly for general feedback collection

Where it falls short

  • Not tailored to coaching relationships — lacks built-in questions on coaching behaviors, session structure, or progress toward goals
  • No adaptive AI interview to dig into the reasoning behind a score
  • No automated quality scoring or auto-generated report specific to coaching outcomes

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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