Q01
Message
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Crisis Response Evaluation and Debrief Survey
Gathers structured feedback from employees or stakeholders on how your organization communicated and led through a specific crisis — speed, clarity, and trust in decision-making — plus an AI follow-up that reconstructs the moment communication broke down or worked well. Built for comms, HR, and leadership teams running a post-incident debrief.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Multiple ChoiceRequired
What was your role during the crisis? (Replace with your organization's specific incident, e.g., the product recall, the data breach, the facility closure.)
- Frontline / operational role
- Managed or supervised a team
- Part of the crisis response or leadership team
- Not directly involved, but affected by it
- Observer / bystander
Q03
Opinion ScaleRequired
How quickly did leadership communicate once the situation became known?
Scale: 1 – 7
Min:Far too slowMax:As fast as possible
Q04
Opinion ScaleRequired
How clear and easy to understand was the information you received?
Scale: 1 – 7
Min:Very confusingMax:Completely clear
Q05
Rating ScaleRequired
Overall, how confident are you in how leadership made decisions during the crisis?
Range: 1 – 5
Min:Not confident at allMax:Extremely confident
Q06
MatrixRequired
Thinking about the response overall, how much do you agree with each statement?
5 rows × 5 columns
- Leaders were transparent about what they did and didn't know
- Updates were accurate and didn't need to be walked back
- I knew where to go for reliable information
- The people affected got the support they needed
- Leadership followed through on the commitments they made
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q07
Multiple Choice
Which communication channel did you trust most for updates during the crisis?
- Direct email from leadership
- Team or department meetings
- Intranet or internal portal
- Manager/supervisor conversations
- Company-wide town hall or livestream
- Informal channels (colleagues, chat groups)
Q08
RankingRequired
If we face another crisis, rank these improvements from most to least important.
- Faster initial communication
- More frequent updates during the event
- Clearer guidance on what to do
- More honesty about uncertainty
- Better support for affected employees
- More consistency across channels
Drag to rank
Q09
AI Interview
Reconstruct one specific moment during the crisis where the respondent's confidence in leadership either broke down or was reinforced — ask what exactly happened, what information they had (or lacked) at that point, and what they wish had been communicated differently. If they rated confidence low, dig into whether it was the speed, the honesty, or the follow-through that failed them; if they rated it high, pin down what specifically leadership did right so it can be repeated.
Q10
Long Text
Is there anything about how this crisis was handled that hasn't been covered above but you think we should know?
Q11
Multiple Choice
Which best describes your role level? (Optional — helps us see if experiences differed by role.)
- Individual contributor
- People manager
- Senior leadership / executive
- Contractor / external partner
- Prefer not to say
Q12
Multiple Choice
How long have you been with the organization? (Optional)
- Less than 1 year
- 1-3 years
- 4-9 years
- 10+ years
- Prefer not to say
Q13
Message
That's everything — thank you for the candid feedback. Responses are being compiled (anonymously where possible) into a debrief report that will shape our crisis communication plan going forward.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes a dedicated AI follow-up interview that reconstructs one specific moment where confidence in leadership rose or broke down, going beyond static rating questions
- Combines opinion scales, a rating question, and a matrix to quantify speed, clarity, and trust separately, then lets respondents explain the 'why' in their own words
- Segments feedback by role and role level so comms, HR, and leadership can see if experiences differed across the organization
- Ends with a ranking question on future improvements plus an open long-text catch-all, giving both prioritized and unstructured input for the debrief report
SurveySparrow
Crisis Management Questionnaire TemplateA fielding-ready static questionnaire template covering crisis management topics, built on SurveySparrow's conversational survey format. It relies on fixed questions without any mechanism to probe deeper into individual responses. Good for quick deployment, but not designed to reconstruct specific incidents or moments of communication breakdown.
What it does well
- Ready-to-use template specifically framed around crisis management
- Conversational survey UI that can feel more engaging than a plain form
- Likely quick to customize and deploy for general feedback collection
Where it falls short
- No adaptive AI follow-up or voice interview to dig into a specific crisis moment — all respondents get the same fixed question set
- No automated per-response quality scoring to flag vague or low-effort answers
- No published methodology on how questions were designed or how responses are analyzed into a report
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.