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Non-Profit Donation Request Response Survey

Measures how supporters responded to a specific fundraising appeal — whether they gave, what almost stopped them, and which parts of the ask felt trustworthy or confusing. Built for development and communications teams testing a letter, email, or campaign, with an AI follow-up that surfaces the real reasoning behind the give/no-give decision.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

14 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to share your experience with our recent donation request. Your honest feedback — whether or not you gave — helps us communicate better in the future. About 8 minutes.

Q02
Multiple ChoiceRequired

Did you make a donation in response to (Replace with your organization's name)'s most recent donation request? (Template note: name the specific appeal, e.g. 'Spring Appeal letter', before launching.)

  • Yes, I donated
  • No, but I seriously considered it
  • No, I did not consider it
  • I don't recall receiving it
Q03
Multiple Choice

How did you receive this donation request?

  • Email
  • Direct mail letter
  • Text message
  • Social media
  • Phone call
  • In person
Q04
Opinion ScaleRequired

How clear was the request about what your donation would actually fund?

Scale: 1 – 5
Min:Not at all clearMax:Extremely clear
Q05
Rating ScaleRequired

How compelling was the story or case for support presented in the request?

Range: 1 – 5
Min:Not at all compellingMax:Extremely compelling
Q06
MatrixRequired

How much do you agree with each statement about the request you received?

4 rows × 5 columns
  • It made me feel my gift would make a real difference
  • It was easy to act on (clear amount, clear way to give)
  • The need felt urgent and genuine, not exaggerated
  • I trusted that my donation would be used as described
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q07
Point AllocationRequired

When you decide whether to donate to a cause, how do you weigh these factors? Split 100 points across them based on their importance to you.

  • Trust in the organization
  • Emotional connection to the cause
  • Tax deduction benefit
  • Ease of the donation process
  • Recommendation from someone I know
  • Amount being requested
Allocate 100 points
Q08
Best–Worst Trade-off (MaxDiff)Required

Which of these would do the most, and least, to make you likely to donate again in the future?

  • A personal thank-you (call, note, or email)
  • Seeing a report on the impact of past gifts
  • A matching gift offer
  • A lower suggested donation amount
  • An easy recurring/monthly giving option
  • Public recognition or a naming opportunity
  • A simpler, faster donation process
Pick best & worst per setBest:Most motivatingWorst:Least motivating
Q09
AI Interview

Reconstruct the respondent's actual decision-making moment when they read or received this donation request: what caught their attention first, what nearly made them give (or not give), and any hesitation or friction they hit along the way. If they didn't donate, probe what specific change to the ask — amount, framing, timing, or channel — would have tipped their decision. If they did donate, probe what almost stopped them anyway.

Q10
Opinion ScaleRequired

How likely are you to donate to (Replace with your organization's name) again in the next 12 months?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q11
Multiple Choice

In the past 12 months, about how many different charitable organizations have you donated to?

  • None
  • 1
  • 2-3
  • 4-6
  • 7 or more
  • Prefer not to say
Q12
Dropdown

Which age range best describes you?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q13
Multiple Choice

Which best describes your household income?

  • Under $50,000
  • $50,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q14
Message

That's everything — thank you for your honesty and your support. Your responses will be reviewed by our fundraising team to make future donation requests clearer and more meaningful.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Uses an AI follow-up interview to reconstruct the actual moment a supporter decided to give or not give, surfacing hesitations and trust cues that closed-ended questions miss
  • Pairs a constant-sum question (how donors weigh giving factors) with a max-diff exercise on what would drive repeat giving, so comms teams get ranked, tradeoff-based data rather than isolated ratings
  • Includes a matrix of agreement statements plus separate opinion-scale and rating items on clarity of fund use, compelling-ness of the case for support, and likelihood to give again — letting teams isolate which part of the ask worked or didn't
  • Opens and closes with conversational chat messages and asks how the request was received (letter, email, campaign), so results can be segmented by channel while still feeling like a personal conversation, not a form

QuestionPro

Non Profit Donation Request Survey Questions + Sample Questionnaire Template

This is a genuine survey template (not a payment/collection form) aimed at understanding donor reactions to a fundraising ask, making it the most directly comparable competitor. It reads as a sample questionnaire within QuestionPro's broader survey-building platform rather than a purpose-built, single-use instrument. Question set appears static and manually customized rather than adaptive to each respondent's answers.

What it does well

  • Backed by an established, general-purpose survey platform with a large question-template library
  • Provides a ready sample questionnaire structure covering donor experience topics
  • Likely allows standard customization (branding, question logic) within QuestionPro's editor

Where it falls short

  • Fixed question list with no adaptive AI follow-up to probe why a respondent almost didn't give or found something confusing
  • No mention of automated per-response quality scoring or auto-generated qualitative reports
  • No transparent, inspectable AI prompts — respondents get the same static questions regardless of their answers

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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