Q01
Message
All templates
New Product Concept Evaluation Survey
Measures consumer reactions to a new product concept across innovation perception, quality assessment, purchase intent, and feature priorities. Designed for pre-launch product testing with target consumers.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
17 questions · ~8 min
Q02
Multiple Choice
Have you purchased or used products in this category within the past 12 months?
- Yes
- No
Q03
Message
<p>[INSERT PRODUCT CONCEPT CARD HERE]</p><p>Please review the following product concept carefully before answering the questions that follow.</p><p><strong>Product Name:</strong> [Product Name]</p><p><strong>Description:</strong> [Brief product description, key features, and value proposition]</p><p><strong>Price Range:</strong> [Approximate price]</p><p>[Include product image or prototype photo if available]</p>
Q04
Opinion Scale
How likely are you to purchase this product?
Scale: 1 – 7
Min:Not at all likelyMax:Extremely likely
Q05
Opinion Scale
How innovative do you find this product overall?
Scale: 1 – 7
Min:Not at all innovativeMax:Extremely innovative
Q06
Ranking
Please rank the following product attributes from most to least important to you.
- Design
- Functionality
- Price
- Brand reputation
- Customer support
Drag to rank
Q07
AI Interview
We'd like to explore your reaction to this product a bit further. What is your overall impression, and what would make you more or less likely to purchase it?
Q08
Dropdown
What is your age range?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Q09
Message
Thank you for your valuable feedback! Your responses will help us improve this product before launch. We truly appreciate your time.
Q10
Opinion Scale
Overall, how would you rate the quality of this product?
Scale: 1 – 7
Min:Very poor qualityMax:Excellent quality
Q11
Multiple Choice
Which of the following quality aspects stood out positively? Select all that apply.
- Durability
- Design / aesthetics
- Functionality
- Materials
- Ease of use
- None of the above
- Other (please specify)
Q12
Multiple Choice
If you were to purchase this product, how would you prefer to buy it?
- Online (retailer website)
- Online (brand's own website)
- In-store
- Subscription service
- No preference
- Other (please specify)
Q13
Long Text
Which feature feels most innovative to you, and why?
Q14
Dropdown
What region do you live in?
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
- Other
- Prefer not to say
Q15
Opinion Scale
How would you rate the value for money of this product?
Scale: 1 – 7
Min:Very poor valueMax:Excellent value
Q16
Long Text
Based on your responses in this survey, please share any additional thoughts, concerns, or suggestions about this product.
Q17
Multiple Choice
What is your gender?
- Female
- Male
- Non-binary / third gender
- Prefer to self-describe
- Prefer not to say
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- AI follow-ups automatically explore the 'why' behind concept reactions, replacing shallow rating-only templates
- Academic-grade methodology with proper scale construction—no leading questions or attention checks that bias results
- Full reproducibility: every AI prompt, model parameter, and logic branch is logged and visible for replication studies
SurveyMonkey
Product Testing Survey TemplateA well-established template used over 57,000 times, focused on gathering feedback on product concepts, messaging, and pricing. Expert-certified and customizable, but fundamentally a static questionnaire with no adaptive follow-up capabilities.
What it does well
- Used 57,000+ times with high social proof and trust
- Expert-certified questions covering credibility, innovation, value, and quality dimensions
- Supports AI-generated word clouds and basic sentiment analysis on results
Where it falls short
- No AI-powered follow-up questions to explore why respondents rate concepts the way they do
- AI features limited to post-hoc analysis (word clouds, segments)—not real-time interview adaptation
- Black-box AI insights with no transparency into models or prompts used
- Expensive Audience panel upsell for reaching target respondents
Qualtrics
Product Research Survey TemplateA Ph.D.-designed concept testing template with sophisticated methodology including monadic and sequential monadic designs. Enterprise-grade but expensive and complex, with no AI interview follow-ups during data collection.
What it does well
- Ph.D.-designed methodology with monadic and sequential monadic testing options
- Advanced analytics including conjoint analysis and Stats iQ for deeper data exploration
- Pre-built dashboards and automatic reporting for concept comparison
Where it falls short
- Enterprise pricing makes it inaccessible for academic researchers and small teams
- No AI-driven conversational follow-ups during the survey itself
- High learning curve due to feature complexity
- No transparency into how AI-powered analytics arrive at their conclusions
Typeform
New Product Survey TemplateA visually appealing, conversational-style template that asks one question at a time. Great UX for respondents but limited to static branching logic—no AI that adapts questions based on prior answers in real time.
What it does well
- Elegant one-question-at-a-time design that boosts completion rates
- Highly customizable branding with 300+ integrations
- Logic Jumps allow basic conditional branching
Where it falls short
- No AI follow-up capability—branching is pre-defined, not adaptive
- Limited analytics; designed more for data collection than deep research analysis
- Advanced logic jumps restricted to paid plans
- No built-in methodology guidance for proper concept testing scale construction
Jotform
New Product Survey Form TemplateA free, drag-and-drop template focused on collecting basic customer feedback before product release. Easy to set up but methodology is generic and lacks any AI or adaptive research capabilities.
What it does well
- Completely free to use with drag-and-drop customization
- 100+ third-party integrations including Google Sheets and CRM systems
- QR code sharing and multi-device support
Where it falls short
- No AI-powered follow-up questions or conversational capabilities
- Generic question design with no survey methodology guidance
- No concept testing methodology (monadic/sequential) built in
- Basic analytics with no advanced statistical tools
SurveySparrow
Product Feedback Survey TemplateA conversational-style product feedback template with multi-language support and in-app survey embedding. Focuses on general product feedback rather than structured concept evaluation methodology.
What it does well
- Conversational UI with 130+ language support via Google Translate
- Skip/display logic for personalized survey paths
- In-app and offline survey collection capabilities
Where it falls short
- No AI-driven adaptive follow-up during the survey experience
- General product feedback focus—not purpose-built for concept evaluation research
- AI features limited to survey creation assistance, not real-time interview probing
- No transparency into AI model or prompt decisions
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.