Q01
Long Text
All templates
New Product Concept Evaluation Survey
Measures consumer reactions to a new product concept across innovation perception, quality assessment, purchase intent, and feature priorities. Designed for pre-launch product testing with target consumers.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
17 questions · ~4 min
Q02
Multiple Choice
Have you purchased or used products in this category within the past 12 months?
Q03
Long Text
<p>[INSERT PRODUCT CONCEPT CARD HERE]</p><p>Please review the following product concept carefully before answering the questions that follow.</p><p><strong>Product Name:</strong> [Product Name]</p><p><strong>Description:</strong> [Brief product description, key features, and value proposition]</p><p><strong>Price Range:</strong> [Approximate price]</p><p>[Include product image or prototype photo if available]</p>
Q04
Long Text
How likely are you to purchase this product?
Q05
Long Text
How innovative do you find this product overall?
Q06
Long Text
Please rank the following product attributes from most to least important to you.
Q07
AI Interview
We'd like to explore your reaction to this product a bit further. What is your overall impression, and what would make you more or less likely to purchase it?
Q08
Long Text
What is your age range?
Q09
Long Text
Thank you for your valuable feedback! Your responses will help us improve this product before launch. We truly appreciate your time.
Q10
Long Text
Overall, how would you rate the quality of this product?
Q11
Multiple Choice
Which of the following quality aspects stood out positively? Select all that apply.
Q12
Multiple Choice
If you were to purchase this product, how would you prefer to buy it?
Q13
Long Text
Which feature feels most innovative to you, and why?
Q14
Long Text
What region do you live in?
Q15
Long Text
How would you rate the value for money of this product?
Q16
Long Text
Based on your responses in this survey, please share any additional thoughts, concerns, or suggestions about this product.
Q17
Multiple Choice
What is your gender?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.