New Product Testing & Market Research Survey Template

Get actionable market research on concepts, pricing, and quality. Measure purchase intent and usability. Free, editable survey template.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Chat Message

Welcome to our product testing survey! Your candid feedback will help us improve before launch.

Opinion Scale

How innovative do you find the product overall?

Range: 1 – 10

Min: Not at all innovativeMid: Moderately innovativeMax: Extremely innovative

Short Text

Which feature feels most innovative, and why?

Max 100 chars

Rating

Overall, how would you rate the product’s quality?

Scale: 11 (star)

Min: Very poorMax: Excellent

Multiple Choice

Which aspects of quality stood out (positive)? Select all that apply

Durability
Design
Functionality
Materials
Ease of use

Opinion Scale

How likely are you to consider purchasing this product?

Range: 1 – 10

Min: Not at all likelyMid: Somewhat likelyMax: Extremely likely

Dropdown

If you were to purchase, how would you prefer to buy it?

Online
In-store
Subscription service
No preference

Matrix

Please rate the following aspects.

Rows	Very poor	Poor	Average	Good	Excellent
Design	•	•	•	•	•
Functionality	•	•	•	•	•
Price fairness	•	•	•	•	•
User experience	•	•	•	•	•

Ranking

Rank these features by importance to you.

Drag to order (top = most important)

Design
Functionality
Price
Brand reputation
Customer support

Q10

Short Text

What country/region do you live in?

Max 100 chars

Q11

Long Text

Please share any additional feedback, concerns, or suggestions about the product.

Max 600 chars

Q12

AI Interview

AI Interview: 2 Follow-up Questions on Your Product Experience

AI InterviewLength: 2Personality: [Object Object]Mode: Fast

Reference questions: 10

Q13

Chat Message

Thank you for your valuable feedback! We appreciate your time.

Frequently Asked Questions

What is QuestionPunk?

QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.

How do I create my first survey?

Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.

How can I share surveys with my team?

Send a project link so teammates can view and collaborate instantly.

Can the AI generate a survey from a prompt?

Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.

How long does support typically take to reply?

We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.

Can I export survey results?

Absolutely. Export results as CSV straight from the results page for quick data work.

Product

New Product Testing & Market Research Survey Template

Get actionable market research on concepts, pricing, and quality. Measure purchase intent and usability. Free, editable survey template.

Ready to use

Product Testing and Market Research Survey

This survey is about identifying potential issues in a new product before its market launch. It aims to gather feedback on the product's innovation, quality, and purchase interest from potential users

Ready to use

Business