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Cable & Satellite TV Service Satisfaction Survey

Measures how subscribers rate their cable or satellite TV provider on channel lineup, reliability, price, and support — and uses an AI follow-up to dig into the real reasons behind cord-cutting consideration. Built for pay-TV providers and MVPDs tracking churn risk and renewal drivers.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to share feedback on your TV service! This helps providers improve what you get for your subscription. About 5 minutes, and your answers stay confidential.

Q02
Multiple ChoiceRequired

Which provider do you currently use for cable or satellite TV?

  • (Replace with Provider A)
  • (Replace with Provider B)
  • (Replace with Provider C)
  • (Replace with Provider D)
  • Other
Q03
Opinion ScaleRequired

How likely are you to recommend your current TV provider to a friend or family member?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q04
MatrixRequired

How satisfied are you with each part of your TV service?

5 rows × 5 columns
  • Variety of channels included
  • Picture and sound quality
  • Reliability of your signal (no outages or freezing)
  • Value for the price you pay
  • Responsiveness of customer service
Columns: Very dissatisfied · Dissatisfied · Neutral · Satisfied · Very satisfied
Q05
Multiple ChoiceRequired

In the last 30 days, how often did you experience a service interruption (signal loss, freezing, or outage)?

  • Never
  • Once
  • A few times
  • Weekly or more often
Q06
Rating Scale

If you contacted customer service in the last 3 months, how would you rate that most recent interaction? (Skip if not applicable.)

Range: 1 – 5
Min:Very poorMax:Excellent
Q07
Best–Worst Trade-off (MaxDiff)Required

When you think about what matters most in a TV service, which of these is most important to you and which matters least?

  • Variety of channels
  • Price you pay each month
  • On-demand and streaming app access
  • DVR and recording features
  • Reliability of the signal
  • Quality of customer service
  • Bundling with internet or phone
  • Flexibility to change plans without penalty
Pick best & worst per setBest:Matters mostWorst:Matters least
Q08
Multiple ChoiceRequired

In the last 6 months, have you seriously considered switching from cable/satellite to streaming-only services?

  • Yes, seriously considered it
  • Thought about it briefly
  • No, haven't considered it
  • Not sure
Q09
AI Interview

Explore the real story behind the respondent's satisfaction rating and switching consideration. If they've considered switching to streaming, probe what specifically triggered that thought (a price increase, an outage, a bad support call, missing content) and what would need to change for them to stay. If they haven't considered switching, ask what keeps them loyal despite any complaints they gave in the earlier ratings. Anchor on their most recent concrete experience rather than general impressions.

Q10
Opinion ScaleRequired

Overall, how fair does the price you pay feel for the TV service you get?

Scale: 1 – 5
Min:Very unfairMax:Very fair
Q11
Multiple Choice

What is your age range?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
Multiple Choice

How many people, including yourself, regularly watch TV in your household?

  • 1
  • 2
  • 3
  • 4
  • 5 or more
  • Prefer not to say
Q13
Message

That's everything — thank you! Your feedback goes directly into a report on where TV service quality is falling short and what keeps subscribers loyal.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond satisfaction ratings with an AI follow-up interview that explores the real reasons behind a subscriber's satisfaction score and any cord-cutting consideration
  • Combines a matrix rating of service dimensions (channel lineup, reliability, price, support) with a MaxDiff exercise to rank what matters most, giving both breadth and priority data
  • Captures recent, concrete behavior (service interruptions in the last 30 days, customer service contact in the last 3 months, switching consideration in the last 6 months) rather than only general impressions
  • Ends in an auto-generated report that ties quantitative ratings to the qualitative 'why' surfaced in the AI follow-up, useful for tracking churn risk and renewal drivers

SurveyMonkey

Cable & Satellite Survey Template

A ready-to-field template covering satisfaction with cable/satellite TV service, built on SurveyMonkey's established survey platform. It's a static questionnaire with standard question types rather than an adaptive interview experience. Good for benchmarking against a large, familiar survey tool, but the depth of follow-up depends entirely on the questions the researcher writes in advance.

What it does well

  • Backed by a widely used, mature survey platform with broad distribution options
  • Likely offers easy customization and quick deployment given SurveyMonkey's template library format
  • Familiar respondent experience for panels already accustomed to SurveyMonkey surveys

Where it falls short

  • No adaptive AI follow-up questioning — every respondent sees the same fixed question set regardless of their answers
  • No voice AI interview option or guided screen-share tasks for deeper diagnostic feedback
  • No mention of automated per-response quality scoring or transparent prompt methodology

SurveySparrow

Cable Satellite Survey Template | Viewer Preferences

SurveySparrow's template focuses on viewer preferences for cable/satellite services within its conversational survey format. It presents questions in a chat-like flow, but this is scripted conversational UI, not true adaptive AI probing based on response content. Useful as a preference-tracking tool, though it appears narrower in scope (preferences) than a full satisfaction-and-churn diagnostic.

What it does well

  • Conversational, chat-style survey format that may feel more engaging than a traditional form
  • Focused specifically on viewer preferences, which can complement broader satisfaction tracking
  • Part of an established survey platform with template-based quick start

Where it falls short

  • Conversational UI is not the same as adaptive AI follow-up — question branching is pre-scripted, not dynamically generated from the respondent's actual answer
  • No voice AI interview or screen-share task capability for richer qualitative diagnosis
  • No visible automated quality scoring of individual responses or published prompt transparency

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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