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E-commerce ESG Double Materiality Assessment

Assess stakeholder-perceived importance and business impact of key ESG topics for e-commerce companies. Designed for double materiality mapping with internal and external stakeholders across multiple regions.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

33 questions · ~14 min
Q01
Message

Welcome and thank you for participating in this ESG materiality assessment. The purpose of this survey is to understand which environmental, social, and governance (ESG) topics matter most to our stakeholders and could have the greatest impact on our business. Your responses will help us prioritize our ESG strategy. • Participation is voluntary, and you may stop at any time. • There are no right or wrong answers — we value your honest perspective. • All responses are confidential and will be reported in aggregate only. • Estimated completion time: 8–10 minutes. By continuing, you indicate your consent to participate.

Q02
Multiple Choice

Which of the following best describes your relationship with our company?

  • Internal employee
  • Contractor, agency, or consultant
  • Customer
  • Supplier or brand partner
  • Investor or shareholder
  • NGO or advocacy organization
  • Regulator or policymaker
  • Community representative
  • Academic or subject-matter expert
  • Media or analyst
  • Other (please specify)
  • Prefer not to say
Q03
Opinion Scale

How familiar are you with environmental, social, and governance (ESG) issues in the e-commerce industry?

Scale: 15
Min:Not at all familiarMax:Extremely familiar
Q04
Message

The next two sections ask you to rate eight ESG topics on two dimensions: (1) how important each topic is to you as a stakeholder, and (2) how much impact each could have on our business performance. Please consider each topic independently based on your experience and perspective.

Q05
Message

Now, thinking about our company specifically, please rate how much impact each topic could have on our business performance over the next 1–3 years.

Q06
Ranking

Please rank the following ESG focus areas from highest to lowest priority for our company's resource allocation over the next year.

  1. Carbon emissions and climate action
  2. Packaging sustainability and waste reduction
  3. Supply-chain labor standards and worker welfare
  4. Data privacy and cybersecurity
  5. Diversity, equity, and inclusion
  6. Ethical sourcing and product traceability
  7. Community investment and local impact
  8. Corporate governance and business ethics
Drag to rank
Q07
AI Interview

Based on your survey responses, we'd like to explore your ESG priorities in more depth. Please share what drove your top priorities, any trade-offs you think we should consider, or any additional context that would help us understand your perspective.

Q08
Dropdown

What is your age range?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q09
Message

Thank you for your time. Your responses will directly inform our ESG priorities and strategy. All data will be reported in aggregate to protect your confidentiality.

Q10
Multiple Choice

Which function best matches your current role? (Please skip if you are not an internal employee or contractor.)

  • Operations / Fulfillment
  • Logistics / Delivery
  • Marketing / Brand
  • Customer Service
  • Sustainability / ESG
  • Product / Merchandising
  • Finance
  • HR / People
  • Legal / Compliance
  • IT / Data / Security
  • Other internal function
  • Prefer not to say
Q11
Multiple Choice

In the past 12 months, which of the following ESG-related interactions have you had with our company, if any? Select all that apply.

  • Read our sustainability or ESG report or web page
  • Met or corresponded with our team about ESG topics
  • Completed a survey or provided ESG-related feedback
  • Discussed ESG with an account or supplier manager
  • Contributed to internal ESG initiatives or working groups
  • None of the above
Q12
Opinion Scale

When evaluating an e-commerce company, how important is carbon emissions and climate action to you?

Scale: 17
Min:Not at all importantMax:Extremely important
Q13
Opinion Scale

Over the next 1–3 years, how much impact could carbon emissions and climate action have on our company's business performance?

Scale: 17
Min:No impactMax:Very high impact
Q14
Multiple Choice

Which of the following actions would most improve our company's ESG performance in the next 12 months? Select up to 3.

  • Supplier due diligence and labor audits
  • Low-carbon delivery and routing optimization
  • Recycled or returnable packaging at scale
  • Privacy-by-design and stronger data controls
  • Worker well-being programs across the supply chain
  • Inclusive hiring, development, and pay equity
  • Customer-facing transparency and product traceability
  • Community investment and local partnerships
  • Other (please specify)
Q15
Multiple Choice

What is your gender identity?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q16
Multiple Choice

In which regions does your organization primarily operate or engage with our company? Select all that apply.

  • Africa
  • Asia-Pacific
  • Europe
  • Latin America
  • Middle East
  • North America
  • Global (multi-region)
Q17
Opinion Scale

When evaluating an e-commerce company, how important is packaging sustainability and waste reduction to you?

Scale: 17
Min:Not at all importantMax:Extremely important
Q18
Opinion Scale

Over the next 1–3 years, how much impact could packaging sustainability and waste reduction have on our company's business performance?

Scale: 17
Min:No impactMax:Very high impact
Q19
Opinion Scale

Overall, how would you rate our company's current ESG performance?

Scale: 17
Min:Very poorMax:Excellent
Q20
Dropdown

In which region do you currently reside?

  • Africa
  • Asia-Pacific
  • Europe
  • Latin America
  • Middle East
  • North America
  • Prefer not to say
Q21
Opinion Scale

When evaluating an e-commerce company, how important are supply-chain labor standards and worker welfare to you?

Scale: 17
Min:Not at all importantMax:Extremely important
Q22
Opinion Scale

Over the next 1–3 years, how much impact could supply-chain labor standards and worker welfare have on our company's business performance?

Scale: 17
Min:No impactMax:Very high impact
Q23
Dropdown

What is your highest level of education completed?

  • Secondary or high school or less
  • Some college or vocational training
  • Bachelor's degree
  • Postgraduate degree
  • Prefer not to say
Q24
Opinion Scale

When evaluating an e-commerce company, how important is data privacy and cybersecurity to you?

Scale: 17
Min:Not at all importantMax:Extremely important
Q25
Opinion Scale

Over the next 1–3 years, how much impact could data privacy and cybersecurity have on our company's business performance?

Scale: 17
Min:No impactMax:Very high impact
Q26
Opinion Scale

When evaluating an e-commerce company, how important is diversity, equity, and inclusion to you?

Scale: 17
Min:Not at all importantMax:Extremely important
Q27
Opinion Scale

Over the next 1–3 years, how much impact could diversity, equity, and inclusion have on our company's business performance?

Scale: 17
Min:No impactMax:Very high impact
Q28
Opinion Scale

When evaluating an e-commerce company, how important is ethical sourcing and product traceability to you?

Scale: 17
Min:Not at all importantMax:Extremely important
Q29
Opinion Scale

Over the next 1–3 years, how much impact could ethical sourcing and product traceability have on our company's business performance?

Scale: 17
Min:No impactMax:Very high impact
Q30
Opinion Scale

When evaluating an e-commerce company, how important is community investment and local impact to you?

Scale: 17
Min:Not at all importantMax:Extremely important
Q31
Opinion Scale

Over the next 1–3 years, how much impact could community investment and local impact have on our company's business performance?

Scale: 17
Min:No impactMax:Very high impact
Q32
Opinion Scale

When evaluating an e-commerce company, how important is corporate governance and business ethics to you?

Scale: 17
Min:Not at all importantMax:Extremely important
Q33
Opinion Scale

Over the next 1–3 years, how much impact could corporate governance and business ethics have on our company's business performance?

Scale: 17
Min:No impactMax:Very high impact

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.