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Vendor Satisfaction and Performance Review Survey

Measures how a vendor performs on quality, delivery, pricing, and support, plus renewal intent and what factors matter most in the relationship. Built for procurement and operations teams running periodic vendor reviews, with an AI follow-up interview that digs into the specific incident behind a low or high score instead of leaving it as a number.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

13 questions · ~7 min
Q01
Message

Thanks for taking a few minutes to share feedback on a vendor you work with. Your honest input helps us decide whether to renew, renegotiate, or find alternatives. This should take about 5 minutes.

Q02
DropdownRequired

Which vendor are you rating in this survey? (Template note: replace these options with your actual vendor list before launching.)

  • (Replace with Vendor A)
  • (Replace with Vendor B)
  • (Replace with Vendor C)
  • Other
Q03
Multiple ChoiceRequired

How long has your organization worked with this vendor?

  • Less than 6 months
  • 6 months to 1 year
  • 1 to 3 years
  • More than 3 years
Q04
Opinion ScaleRequired

Overall, how satisfied are you with this vendor?

Scale: 1 – 10
Min:Not at all satisfiedMax:Extremely satisfied
Q05
MatrixRequired

Rate this vendor on each of the following areas.

6 rows × 5 columns
  • Product or service quality
  • Pricing and value for money
  • Communication and responsiveness
  • On-time delivery
  • Technical or account support
  • +1 more
Columns: Poor · Below average · Average · Good · Excellent
Q06
Multiple ChoiceRequired

In the last 6 months, how often did this vendor meet agreed deadlines or delivery windows?

  • Always
  • Most of the time
  • About half the time
  • Rarely
  • Never
Q07
Opinion ScaleRequired

How likely are you to renew or continue your contract with this vendor?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q08
Best–Worst Trade-off (MaxDiff)Required

When deciding whether to continue with a vendor, which of these factors matter most and least to you?

  • Price competitiveness
  • Product or service quality
  • Reliability of delivery
  • Responsiveness of support team
  • Ease of doing business
  • Contract terms flexibility
  • Ability to innovate or add new capabilities
Pick best & worst per setBest:Matters mostWorst:Matters least
Q09
Multiple Choice

In the last 6 months, which of these issues have you experienced with this vendor?

  • Missed deadlines
  • Billing or invoicing errors
  • Poor communication
  • Quality defects or rework
  • Unresponsive support
  • Unexpected price increases
Q10
AI Interview

Probe the reasoning behind the respondent's overall satisfaction and renewal likelihood scores. Anchor on whichever area they rated lowest in the ratings grid and ask for a specific recent example or incident, not a general impression. If they reported an issue like missed deadlines or billing errors, ask what happened, how it was resolved, and whether it changed how much they trust the vendor. If everything was rated highly, ask what would make them switch to a competitor anyway.

Q11
Long Text

Is there anything else about your experience with this vendor that would help us make a renewal or sourcing decision?

Q12
Multiple Choice

Which best describes your role in working with this vendor?

  • Procurement or purchasing
  • Operations
  • Finance
  • Executive or leadership
  • Other
  • Prefer not to say
Q13
Message

Thank you for your feedback! Your responses will be compiled into a vendor performance review used for renewal, renegotiation, and sourcing decisions.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes a dedicated AI follow-up interview that probes the reasoning behind a respondent's overall satisfaction and renewal likelihood, turning a low or high score into a specific incident instead of a flat number
  • Combines structured rating instruments (opinion scales, a multi-area matrix, and a max-diff on what factors matter most) with open-ended and role/tenure context questions for procurement-ready analysis
  • Captures renewal intent and recent deadline/issue history (last 6 months) alongside satisfaction, so the report can tie performance problems to specific delivery or support failures
  • Ends with a long-text catch-all and a closing message noting responses will be compiled into a vendor performance report, supporting QuestionPunk's automated report generation

Jotform

Vendor Satisfaction Survey Form Template

A ready-to-use static form template built on Jotform's drag-and-drop form builder, aimed at general vendor feedback collection. It's easy to customize and embed, but it's a fixed question set rather than an adaptive interview. Good for quick deployment, less suited to digging into the 'why' behind a score.

What it does well

  • Simple drag-and-drop customization within a large form template library
  • Familiar Jotform ecosystem (integrations, notifications, embedding)
  • Quick to deploy for basic vendor feedback collection

Where it falls short

  • No adaptive AI follow-up to probe the reasoning behind a rating
  • No automated per-response quality scoring
  • No built-in max-diff style factor-ranking or structured incident capture

QuestionPro

Vendor Satisfaction Survey + Sample Questionnaire Template

A sample questionnaire template presented alongside QuestionPro's broader survey and CX platform, covering standard vendor satisfaction dimensions. It's positioned more as a reference questionnaire with guidance than a single fielding-ready flow, and relies on QuestionPro's own logic/reporting tools rather than conversational AI probing.

What it does well

  • Backed by an established enterprise survey/CX platform with advanced logic and analytics options
  • Sample questionnaire offers question-writing guidance, not just a raw form
  • Supports typical multi-channel distribution common to full survey platforms

Where it falls short

  • No adaptive AI interview to follow up on specific low or high scores
  • No transparent, inspectable AI prompt methodology
  • No voice AI interview option for richer qualitative capture

SurveySparrow

Vendor Satisfaction Survey Questionnaire Template

A conversational-style survey template that presents questions one at a time in SurveySparrow's chat-like format, which reads more naturally than a traditional form. It still follows a fixed script rather than adapting questions based on what a respondent actually says, and is framed as a template to copy and edit rather than an interview-driven flow.

What it does well

  • Conversational, chat-like question flow that can feel less like a static form
  • Template library geared toward business feedback use cases
  • Supports typical branching/skip logic within a conversational format

Where it falls short

  • No adaptive AI follow-up interview that probes the specific incident behind a score
  • No automated per-response quality scoring
  • No guided task or screen-share component for deeper vendor-issue investigation

Typeform

Improve your vendor relationships with results from this online survey

A Typeform template using their well-known one-question-at-a-time conversational interface, framed around getting actionable results on vendor relationships. It's a fixed question sequence that respondents fill in themselves, without any live AI interviewer asking follow-up questions based on a given answer. Best suited to teams already standardized on Typeform's design and integrations.

What it does well

  • Polished, conversational one-question-per-screen respondent experience
  • Easy to theme and embed within Typeform's broader design ecosystem
  • Straightforward results dashboard for basic response review

Where it falls short

  • No adaptive AI interview probing the reasoning behind satisfaction or renewal answers
  • No voice AI interview capability or guided screen-share tasks
  • No published transparent AI prompt methodology or automated quality scoring

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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