Q01
Message
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Organizational SWOT Analysis Survey
Collects structured input from employees and leaders on your organization's strengths, weaknesses, opportunities, and threats, then uses a trade-off exercise and an AI follow-up interview to surface which single factor matters most right now and why. Built for strategy teams prepping a SWOT before a planning cycle or board review.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Multiple ChoiceRequired
Which part of the organization do you know best for this assessment?
- Product/Engineering
- Sales & Marketing
- Operations
- Customer Support
- Finance
- Leadership/Strategy
Q03
Long TextRequired
What's the single biggest internal strength that gives us an edge over competitors right now? Be specific — point to something we do, build, or have that others don't.
Q04
Long TextRequired
What's the biggest internal weakness holding us back? Describe where it shows up in day-to-day work, not just as an abstract issue.
Q05
Long TextRequired
What external opportunity, if we moved on it in the next 12 months, would create the most value for us?
Q06
Long TextRequired
What external threat worries you most — a competitor move, market shift, or regulatory change that could hurt us if we don't respond?
Q07
Best–Worst Trade-off (MaxDiff)Required
From the factors below, choose the one that's most strategically urgent for us to act on and the one that's least urgent right now. (Template note: replace these eight sample factors with your organization's actual strengths, weaknesses, opportunities, and threats — ideally drawn from the open-ended responses above — before launching.)
- Product quality exceeds competitors' (Strength)
- Slow cross-department decision-making (Weakness)
- Growing demand in (Replace with adjacent market) (Opportunity)
- New low-price competitor entering (Replace with segment) (Threat)
- Strong brand loyalty among existing customers (Strength)
- High turnover in key technical roles (Weakness)
- Potential partnership with (Replace with partner name) (Opportunity)
- Regulatory change affecting (Replace with your industry) (Threat)
Pick best & worst per setBest:Most strategically urgentWorst:Least strategically urgent
Q08
MatrixRequired
How confident are you that we've correctly identified our current situation in each area?
4 rows × 5 columns
- Strengths
- Weaknesses
- Opportunities
- Threats
Columns: Not confident at all · Slightly confident · Moderately confident · Very confident · Extremely confident
Q09
Opinion ScaleRequired
Overall, how confident are you that we're positioned to capitalize on our biggest opportunity in the next 12 months?
Scale: 1 – 10
Min:Not at all confidentMax:Extremely confident
Q10
AI Interview
Identify which single factor the respondent ranked as most strategically urgent in the trade-off exercise, then probe for specifics: what evidence or firsthand experience led them to rank it top, what happens if the organization ignores it for another year, and what one action would address it fastest. If they picked a threat, push for how it's already showing up in day-to-day work; if they picked an opportunity, ask what's currently stopping the organization from capturing it.
Q11
Multiple Choice
What's your seniority level?
- Individual contributor
- Manager
- Director
- VP / Executive
- Prefer not to say
Q12
Multiple Choice
How long have you been with the organization?
- Less than 1 year
- 1-3 years
- 4-7 years
- 8+ years
- Prefer not to say
Q13
Message
That's everything — thank you for your candid input! Responses across the organization will be combined into a SWOT summary used to shape our next strategic planning session.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond listing SWOT factors by running a trade-off exercise (max-diff) to force respondents to identify the single most strategically urgent factor, not just list many.
- Uses an AI follow-up interview to probe why the respondent ranked that factor as most urgent, surfacing reasoning and context static forms can't capture.
- Includes a confidence matrix and an overall confidence scale so leadership can see not just what people think the SWOT is, but how sure they are about it.
- Segments by seniority and tenure so you can see whether strengths, weaknesses, opportunities, and threats are viewed differently across organizational levels.
QuestionPro
SWOT analysis survey questions + sample questionnaire templateThis is a genuinely comparable SWOT survey template, covering the same core topic. It reads as a sample questionnaire/question bank oriented toward general audience feedback rather than a structured internal strategy exercise with a forced trade-off step. It's a solid reference for question wording but doesn't appear built around surfacing a single prioritized factor for leadership decision-making.
What it does well
- Established survey platform with broad question-type library and reporting tools
- Provides sample SWOT questions covering strengths, weaknesses, opportunities, and threats
- Likely customizable within QuestionPro's standard survey builder
Where it falls short
- No indication of a trade-off or prioritization exercise to identify which single SWOT factor matters most
- Static question format with no adaptive AI follow-up to probe respondent reasoning
- No mention of automated per-response quality scoring or transparent AI prompt methodology
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.