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Election Preference & Issue Priorities Poll

Tracks voter intent, approval of current leadership, and which issues actually drive the decision — with an AI follow-up that surfaces the real reasoning behind a candidate choice instead of the socially acceptable version. Built for campaigns, pollsters, and newsrooms running pre-election tracking surveys.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

15 questions · ~8 min
Q01
Message

Thanks for taking a few minutes for this election poll. Your answers are confidential and there are no right or wrong answers — we just want your honest views. About 8 minutes.

Q02
Multiple ChoiceRequired

Which best describes your voter registration and voting plans for the upcoming election?

  • Registered and certain to vote
  • Registered and likely to vote
  • Registered but unlikely to vote
  • Not currently registered
  • Not eligible to vote
Q03
Opinion ScaleRequired

Overall, do you think things in the country are headed in the right direction or the wrong direction?

Scale: 0 – 10
Min:Seriously off on the wrong trackMax:Headed in the right direction
Q04
Multiple ChoiceRequired

If the election were held today, who would you vote for? (Template note: replace with the actual candidates/ballot options before launching.)

  • (Replace with Candidate A)
  • (Replace with Candidate B)
  • Someone else
  • Would not vote
  • Undecided
Q05
Opinion ScaleRequired

How would you rate the job performance of the current officeholder?

Scale: 1 – 7
Min:Very poorMax:Excellent
Q06
Best–Worst Trade-off (MaxDiff)Required

Which of these issues matter most, and least, to how you'll vote?

  • Economy and jobs
  • Healthcare costs and access
  • Immigration policy
  • Public safety and crime
  • Education
  • Climate and energy policy
  • Housing affordability
  • Taxes and government spending
Pick best & worst per setBest:Matters mostWorst:Matters least
Q07
MatrixRequired

How much do you agree or disagree with each statement?

3 rows × 5 columns
  • This election will have a real impact on my day-to-day life
  • Elected officials generally understand the concerns of people like me
  • I feel confident I have enough information to make my choice
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q08
Opinion ScaleRequired

How certain are you about your current voting choice?

Scale: 1 – 5
Min:Could easily change my mindMax:Completely certain
Q09
AI Interview

Explore the real reasoning behind the respondent's stated voting choice or undecided status: what specifically draws them to that choice or gives them pause, which issue from their top-priority list is actually driving it, and whether that reasoning is about the candidate, the party, or the current officeholder's record. If they said they could easily change their mind, probe what specific event or piece of information would tip them, and if they named 'someone else' or are undecided, find out who else they're weighing and why the main options don't fit.

Q10
Multiple Choice

In the last week, where have you gotten most of your news about the election?

  • Local or national TV news
  • Newspaper or news website
  • Social media
  • Radio or podcasts
  • Conversations with friends or family
  • Campaign ads or mailers
Q11
Multiple Choice

Which political party, if any, do you most identify with?

  • (Replace with Party A)
  • (Replace with Party B)
  • Independent
  • No party affiliation
  • Prefer not to say
Q12
Multiple Choice

What is your age range?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q13
Multiple Choice

How would you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q14
Multiple Choice

What is the highest level of education you've completed?

  • High school or less
  • Some college
  • Bachelor's degree
  • Graduate degree
  • Prefer not to say
Q15
Message

That's the whole poll — thank you for sharing your views. Your responses will be combined with others (never shared individually) to help understand where voters stand on the issues that matter most.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Goes beyond stated candidate choice with an AI follow-up interview that probes for the real reasoning behind a voting decision or undecided status, not just the socially acceptable answer
  • Combines classic tracking-poll fundamentals — registration/vote intent, right-direction sentiment, officeholder approval, and a MaxDiff issue-priority ranking — with a certainty scale to gauge how soft or locked-in each voter's choice is
  • Includes standard demographic and media-source questions (party ID, age, gender, education, news source) needed for cross-tabs in campaign and newsroom reporting
  • Automated per-response quality scoring and auto-generated reports mean pollsters and newsrooms get cleaned, structured output without manual coding of open-ends

Jotform

Political Poll Form Template

A straightforward, ready-to-field form template covering basic political poll questions, built on Jotform's general-purpose form builder. It's easy to customize and embed but is a static questionnaire with no logic beyond simple branching. Good for quick, low-stakes polling rather than in-depth voter research.

What it does well

  • Fast to set up and embed given Jotform's mature form-builder ecosystem
  • Familiar, low-friction interface for respondents

Where it falls short

  • No adaptive AI follow-up to probe reasoning behind a stated candidate choice
  • No built-in per-response quality scoring or automated analysis of open-ended answers
  • No voice AI interview or guided task/screen-share option

SurveySparrow

Online Political Poll Template

A conversational-style survey template for political polling that fits SurveySparrow's chat-like UI, which can feel more engaging than a static form. It's still a fixed question set once published, without dynamic AI-driven probing of individual answers. Reporting is limited to SurveySparrow's standard dashboard analytics.

What it does well

  • Conversational one-question-at-a-time format may improve completion rates
  • Template is pre-built and ready to field quickly

Where it falls short

  • No adaptive AI follow-up interview to surface real (vs. socially acceptable) voting reasoning
  • No automated quality scoring of individual responses
  • No voice interview or screen-share guided task capability

Typeform

Political Poll Template

A polished, brand-friendly political poll template built on Typeform's well-known conversational form design. It supports conditional logic for basic branching but does not generate context-aware follow-up questions based on a respondent's specific answer. Analysis relies on Typeform's standard results dashboard rather than automated per-response scoring or synthesized reports.

What it does well

  • High design polish and strong mobile completion experience
  • Straightforward logic jumps for basic branching between questions

Where it falls short

  • No AI-driven follow-up probing on candidate choice or undecided reasoning
  • No automated per-response quality scoring
  • No voice AI interview mode or guided screen-share tasks

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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